ARTICLE AD BOX
Google's John Mueller advises waiting until the August halfway update is implicit earlier measuring the impact, claims astir sites don't spot large changes.
- Wait for halfway update completion earlier assessing impact, Google says.
- The company's proposal is to absorption wide tract quality, not idiosyncratic algorithm changes.
- Google claims astir sites don't spot large changes

Google precocious rolled retired 2 changes that affected website rankings: the August 2024 halfway update and a hole for a separate ranking problem. These happened astir the aforesaid time, making it tricky for SEO experts to fig retired which alteration caused what effect connected their sites’ hunt rankings.
John Mueller, Senior Search Analyst astatine Google, commented connected LinkedIn to assistance clarify things.
The speech started erstwhile Rüdiger Dalchow asked however to archer isolated the effects of the halfway update from those of the ranking contented hole since they happened truthful adjacent together.
Mueller: Wait Before Analyzing Changes
Mueller’s main proposal was to beryllium patient.
He suggests not trying to abstracted the effects of the ranking hole from those of the halfway update portion everything is inactive settling.
He pointed retired that it’s mean to spot rankings fluctuate during this time.
He stated:
“You’d truly request to hold until the halfway update finishes rolling retired to marque immoderate telephone astir its effect. That’s not to accidental you should hold with moving connected your website, it’s conscionable if you privation to comparison earlier vs after, waiting for it to beryllium finished is important. From looking astatine societal posts from SEOs tracking these things, determination are often fluctuations during the rollout, I don’t deliberation it’s worthy trying to abstracted retired the effects from the ranking issue.”
Mueller: Don’t Wait To Improve Your Website
Mueller said not to enactment disconnected improving your website, but helium stressed that it’s important to fto the halfway update decorativeness earlier jumping to conclusions astir however it affected your site.
This is accordant with Google’s accustomed proposal astir halfway updates: hold until they’re afloat rolled retired earlier you analyse what changed.
In the aforesaid conversation, Hans Petter Blindheim suggested adding a peculiar announcement successful Google Search Console during halfway updates oregon erstwhile issues occur.
Mueller responded carefully, saying:
“Most websites don’t spot large changes, truthful I’m hesitant to marque it look similar an adjacent bigger woody for them.”
He mentioned that Chrome add-ons are disposable for those who privation to show these events much closely.
Why This Matters
This speech shows however analyzable Google’s hunt updates tin beryllium and however challenging it is to pinpoint precisely what caused changes successful rankings.
While the August 2024 halfway update is rolling out, Mueller advises focusing connected the large representation of tract prime alternatively of figuring retired which circumstantial alteration caused what.
More Information
For those wanting to larn more, Google has precocious updated its proposal connected halfway updates. This new guide gives much elaborate tips for websites affected by these changes.
It includes a step-by-step walkthrough connected utilizing Search Console to cheque if your postulation has dropped and stresses making user-focused improvements to your content.
As always, we’ll show this halfway update intimately implicit the adjacent fewer weeks. Once it’s afloat rolled out, we should person a clearer thought of however it’s affected websites.
Featured Image: Daniel Pawer/Shutterstock
SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...