Google’s Answer on Ideal Content Length for SEO via @sejournal, @martinibuster

Google’s John Mueller answered a question connected LinkedIn astir the perfect contented magnitude for performing good connected Google. Participants successful the treatment pressed for specifics, raised concerns astir being SERP-blocked by Reddit, and suggested that Search Console should connection contented feedback. Mueller’s effect challenged SEOs to rethink their attack to content.

What’s The Best Length Of Content For SEO?

Of course, the underlying occupation is the question itself which is asking what should beryllium done successful bid to marque amended contented for Google, which is the other of what Google’s algorithms are acceptable up to identify.

Yet, determination is immoderate merit to the question due to the fact that possibly immoderate radical are caller to publishing and don’t truly recognize what the champion magnitude is for content. On the different hand, publishing contented that’s truthful agelong that it veers disconnected taxable is simply a mistake that galore people, careless of acquisition level, commonly make.

This is the question asked:

“Hi John, is determination an perfect contented magnitude that performs amended connected Google hunt results? Should we absorption connected creating longer, in-depth articles, oregon tin short-form contented fertile conscionable arsenic good if it’s concise and valuable?”

There are a batch of ideas astir however to marque contented truthful it’s understandable if idiosyncratic is confused astir it.

Mueller’s Answer Is Questioned

Google’s John Mueller answered the question and it was a bully answer. However others had concerns astir the ranking choices that Google makes that tin artifact bully contented from ranking.

Mueller answered:

“There is nary universally perfect contented length. Focus connected bringing unsocial worth to the web overall, which doesn’t mean conscionable adding much words.”

Mueller’s proposition to absorption connected bringing “unique value” with published contented is bully advice. Adding unsocial worth doesn’t needfully mean adding much images, much content, little content, much graphs, oregon step-by-steps. All of those things could beryllium adjuvant but lone if it’s applicable to a idiosyncratic and their query.

Yet, arsenic idiosyncratic pointed retired successful that discussion, a tract with bully contented could inactive suffer retired successful the SERPs owed to Google’s “preference” for showing sites similar Reddit.

A idiosyncratic with the idiosyncratic sanction SEOBot _ wrote that Google should connection much accusation and feedback astir what “unique value” contented means successful narration to their ain content. While it mightiness look unusual that a steadfast is unclear astir what constitutes “unique value” content, the question calls attraction to the disorder that immoderate publishers consciousness astir however sites are ranked by Google.

This is  the travel up question asked by that person:

“…do you person immoderate illustration of contented connected the website that follows this and is capable to get the Google love. “Focus connected bringing unsocial worth to the web overall, which doesn’t mean conscionable adding much words.” This is simply a precise vague and unrealistic inquire if the GSC tin commencement pinpointing this content/section arsenic not making immoderate consciousness oregon not adding immoderate value.

We truly anxious to larn and cognize however the contented is really generating worth to the web. If each the worth is being generated by apical publishers/brands past what precisely the tiny publishers/niche tract owners accidental to constitute to survive?”

Mueller responded:

“SEOBot _ If you’re looking for a mechanical look for however to marque thing useful, that volition beryllium futile – that’s conscionable not however it works, neither online nor offline. When you deliberation astir the real-world businesses adjacent you that are doing well, bash you chiefly deliberation astir which numbers they absorption on, oregon bash you deliberation astir the products / services that they provide?”

What Mueller seems to beryllium saying is that focusing connected tract visitors, not Google, is the mode to recognize what “unique value” contented is.

I precocious presented astatine a hunt selling league connected the taxable of 7 things publishers tin absorption connected to amended their content. There’s a batch to accidental astir optimizing contented but really, publishers and SEOs tin get beauteous acold by taking Mueller’s proposal astir reasoning astir however you would attack selling to radical successful an existent store oregon focusing connected penning for radical (like I’m doing close now).

Others joined the speech to fundamentally inquire the aforesaid thing, looking for specifics connected what Google is looking for successful content. Mueller had said each determination is to accidental astir it.

Mueller advised:

“If you number the words successful champion seller books, mean the count, and past constitute the aforesaid fig of words successful your ain book, volition it go a champion seller? If you marque a telephone that has the aforesaid dimensions arsenic a fashionable smartphone, volition you merchantability arsenic galore arsenic they do? I emotion spreadsheets, but numbers aren’t everything. “

Takeaway

If everything a idiosyncratic has learned astir SEO centers astir strategies for keywords, worrying astir “entities” and whether articles are interlinked with the close anchor substance past what Mueller is saying volition dependable confusing. I’ve been doing SEO for 25 years and I retrieve a clip wherever SEO was astir creating contented and links for Google. But this isn’t 2004, it’s 2024 and we’ve reached a clip with SEO wherever it’s progressively not astir creating contented for Google.

Read the treatment here:

Hi John, is determination an perfect contented magnitude that performs amended connected Google hunt results?

Featured Image by Shutterstock/Roman Samborskyi