Google Rolls Out AI-Powered In-Store Shopping Tools via @sejournal, @MattGSouthern

Google announced caller features for in-store buying and expanded outgo options, marking changes to its retail exertion offerings.

Key Updates

Google Lens

Google Lens, which reportedly processes 20 cardinal searches monthly, volition alteration users to photograph products successful stores to find terms comparisons and reviews.

The strategy uses Google’s merchandise database of implicit 45 cardinal listings and its Gemini AI models.

Google announcement states:

“This caller update is made imaginable by large advancements successful our AI representation designation technology. It’s powered by the Shopping Graph’s 45 billion+ merchandise listings, in-stock inventory information from a scope of retailers and our Gemini models to bring you an wholly caller mode to store in-store.”

Internal probe cited by the institution suggests that 72% of Americans usage smartphones portion buying successful carnal stores.

The diagnostic volition initially beryllium launched for quality products, toys, and electronics astatine participating retailers successful the United States.

Users indispensable opt into determination sharing done the Google app connected Android oregon iOS to entree the functionality.

In a related development, Google Maps volition incorporated merchandise hunt capabilities, allowing users to find circumstantial items astatine adjacent stores.

Security Measures

Google besides announced plans to trial caller fraud detection services for merchants.

The strategy aims to place fraudulent transactions amended portion reducing mendacious positives that whitethorn artifact morganatic purchases.

Google explains:

“We’re ever moving to support consumers and businesses from fraud, which is forecasted to turn substantially successful the coming years. Soon we’ll statesman piloting a work to assistance merchants amended place fraudulent transactions and assistance forestall fraudsters from utilizing stolen fiscal information. This volition besides assistance unblock bully transactions that whitethorn beryllium mistaken arsenic fraud.”

Looking Ahead

The announcements travel arsenic retailers hole for accrued vacation buying activity.

According to institution statements, the features are expected to rotation retired gradually implicit the coming weeks.

The timing coincides with broader manufacture efforts to integrate AI exertion into retail experiences portion addressing increasing concerns astir outgo security.

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...