Google On YouTube “Cannibalization” Of Web Content via @sejournal, @martinibuster

Google’s Martin Splitt answered a question successful the SEO Office Hours podcast astir whether reproducing YouTube video contented into substance connected a web leafage would beryllium seen arsenic duplicate contented and person a antagonistic interaction connected the web leafage rankings.

Although duplicate contented is not a antagonistic ranking factor, contented published connected a much authoritative tract tin origin the contented connected the little authoritative tract to beryllium outranked. It’s a valid question to inquire due to the fact that contented connected an authoritative volition outrank the aforesaid contented connected a little authoritative one.

Some successful the hunt assemblage notation to 1 portion of contented usurping the rankings of different arsenic ‘cannibalization’ of the webpage’s ranking potential. This is the interest of the idiosyncratic asking the question.

Google’s Martin Splitt narrated the submitted question:

“If I make a YouTube video and past instrumentality that nonstop substance oregon contented and spot it connected a web page, could Google emblem that web leafage oregon tract for duplicate content?”

Different Content Media Are Treated As Separate

Martin Splitt answered that the 2 forms of contented are antithetic and volition not beryllium treated arsenic the aforesaid content, frankincense publishing substance contented extracted from a video volition not beryllium considered duplicate content.

This is his answer:

“No, 1 is simply a video and the different 1 is substance content, and that would beryllium unsocial content!”

Publishing Extracted Text From Video

Martin praised the thought of extracting substance contented from a video and republishing it arsenic text, noting that immoderate radical similar to devour contented successful substance signifier alternatively than watching a video. Reversing the travel of contented from substance to audio oregon video is astir apt not a atrocious thought besides due to the fact that immoderate radical person occupation speechmaking substance contented and whitethorn similar listening to it from a video oregon a podcast format.

Martin commented connected publishing video contented successful a textual version:

“It’s besides not a atrocious idea, immoderate users (like me) mightiness similar a substance mentation and others mightiness not beryllium capable to usage a video mentation of the contented successful the archetypal spot owed to bandwidth oregon ocular constraints.”

Takeaways

The thought down the question is repurposing contented and it’s a bully idea. Search is much than Google, it’s besides YouTube and wherever radical get their audio content, similar Spotify. The information that determination is nary cannibalization of the contented betwixt mediums makes repurposing a viable attack to extending your contented reach.

Listen to the podcast astatine the 8:20 infinitesimal mark:

Featured Image by Shutterstock/Roman Samborskyi

SEJ STAFF Roger Montti Owner - Martinibuster.com astatine Martinibuster.com

I person 25 years hands-on acquisition successful SEO, evolving on with the hunt engines by keeping up with the latest ...