Google Offers Solutions for Inaccurate Product Pricing In Search via @sejournal, @MattGSouthern

In the latest variation of Google’s SEO office-hours Q&A video, Senior Search Analyst John Mueller addressed concerns astir inaccurate prices successful hunt results.

His proposal whitethorn beryllium adjuvant if you’re having akin problems with Google displaying the incorrect prices for your products.

Ensuring Accurate Product Prices successful Organic Search Results

One of the questions focused connected ensuring close prices are displayed successful organic substance results for their products.

In his response, Mueller drew attraction to Google Merchant Center feeds.

“I’d urge utilizing the Merchant Center feeds if you can,” Mueller advised.

He pointed retired that Merchant Center offers ways to taxable pricing information directly.

He recommends retailers look into this option, implying it’s a low-effort mode to guarantee close prices crossed hunt results.

Mueller continues:

“There are ways to taxable pricing accusation successful Merchant Center that don’t necessitate a batch of work, truthful cheque that out. If you can’t find ways to resoluteness this, past delight driblet america a enactment successful the assistance forums with the details needed to reproduce the issue.”

For those unfamiliar, Google Merchant Center is simply a instrumentality that allows businesses to upload their merchandise information to Google, making it disposable for Shopping ads, escaped listings, and different Google services.

This gives retailers much power implicit however their merchandise information, including prices, appears crossed Google’s ecosystem.

Addressing Currency Discrepancies successful Rich Results

Another question during the league acrophobic incorrect currencies showing up successful rich results.

This tin interaction however shoppers interact with hunt results, starring to confused customers and mislaid sales.

Mueller said this occupation stems from Google’s systems perchance viewing pages arsenic duplicates, particularly erstwhile contented is astir identical crossed antithetic determination tract versions.

He explained,

“Often this is simply a broadside effect of Google systems seeing the leafage arsenic being mostly duplicate. For example, if you person astir precisely the aforesaid contented connected pages for Germany and Switzerland, our systems mightiness spot the pages arsenic duplicates, adjacent if there’s a antithetic terms shown.”

To resoluteness this issue, Mueller suggests:

1. Differentiate content: Pages for antithetic regions oregon currencies should person sufficiently antithetic contented to debar being flagged arsenic duplicates.
2. Use Merchant Center: As with the erstwhile question, Mueller recommended utilizing Merchant Center feeds for pricing accusation alternatively of relying solely connected structured data.

Key Takeaways

This Q&A highlights a communal situation for online stores: Getting Google to amusement the close prices successful hunt results.

To assistance Google get it right, retailers should:

• Think astir utilizing Google Merchant Center to provender successful much close prices.
• Ensure antithetic state merchandise leafage versions aren’t excessively akin to debar duplicate contented problems.
• Monitor however prices and currencies look successful hunt results and affluent snippets.
• Use Google’s assistance forums if determination are problems you can’t fix.

Listen to the afloat Q&A league below:

Featured Image: Tada Images/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...