Google Merchant Center To Integrate Amazon For Shipping Data via @sejournal, @MattGSouthern

9 months ago 137

ARTICLE AD BOX

Google integrates Amazon MCF with Merchant Center, offering improved shipping information show and imaginable boost successful advertisement performance.

Google is integrating Amazon MCF with Merchant Center.
The update aims to amended shipping information show for retailers.
Google claims the integration could boost advertisement clicks and conversions.

Google announced plans to integrate Amazon’s Multi-Channel Fulfillment (MCF) work into its Merchant Center platform.

This integration provides retailers utilizing Amazon MCF with caller tools for displaying shipping accusation connected Google’s buying platform.

Key Features

This update includes respective components:

An intake signifier successful Amazon’s Seller Central, allowing MCF merchants to link their website and Google Merchant Center ID.
A caller “Amazon MCF” shipping argumentation successful Google Merchant Center that volition automatically populate shipping accusation for MCF-fulfilled products.
Notifications wrong Merchant Center astir discrepancies, merchandise eligibility, and different applicable alerts.

Impact connected Retailers

Google’s information suggests imaginable benefits for merchants offering expedited shipping:

Click-through rates connected Google Shopping ads successful the US could summation by 1.5% to 7.6% for merchants offering escaped shipping arriving successful 3 days oregon less.
Conversion rates connected these ads could summation by 1.9% to 7.2%.

Google’s announcement notes that these figures are based connected information from June.

Additionally, Google suggests that wide shipping expectations could assistance trim cart abandonment.

Retailers volition person notifications successful Merchant Center astir however to instrumentality and utilize the caller features.

Looking Ahead

This integration represents a collaboration betwixt 2 large players successful the ecommerce space.

Amazon’s MCF work allows merchants to usage Amazon’s fulfillment web for orders placed done different income channels, portion Merchant Center helps retailers negociate however their merchandise inventory appears connected Google.

Integrating the 2 allows retailers to accurately correspond their shipping capabilities connected Google’s platform.

Featured Image: BestForBest/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...