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Google leads integrated hunt with 94.8% traffic, but AI tools and smaller engines amusement increasing competition.
- Google inactive dominates with 94.8% integrated traffic.
- AI tools similar ChatGPT are gaining traction successful referrals.
- Bing and smaller hunt engines amusement dependable growth.
Google is inactive the starring hunt engine, but caller information shows the marketplace is changing.
A study of 13,700 websites by SE Ranking recovered that Google generated an mean of 94.8% of integrated postulation past year.
At the aforesaid time, ChatGPT and Perplexity are showing up much successful referral postulation reports, which means they’re gaining traction.
The Numbers You Need to Know
- Google’s Slide: Dropped 0.91% yearly marketplace stock but inactive owns 94.8% of integrated traffic.
- Bing’s Quiet Win: Gained 0.17% (3.51% total), cementing its #2 spot.
- Underdogs Rising: DuckDuckGo (+0.21%), Yahoo (+0.27%), and privacy-focused Qwant (+0.03%) each inched upward.
- AI’s Breakthrough: ChatGPT referrals jumped 0.09%. Perplexity grew steadily but stayed nether 0.02%.
Regional Battles
- US/UK: Google dominates (91% US, 93.5% UK) but mislaid astir 3% successful some markets.
- Bing’s present pulling ~5% successful both.
- Europe: Local heroes similar France’s Qwant (0.44%) and Germany’s Ecosia (1.12%) outperformed planetary averages.
Screenshot from: seranking.com/blog/top-search-engines/, February 2025.
What This Means
This information shows that Google is inactive the person successful integrated search, but trends bespeak a alteration is coming.
As AI answers go much sophisticated, their stock of referral postulation whitethorn grow. Google’s crown remains unafraid for now, but the hunt wars whitethorn look radically antithetic this clip adjacent year.
Don’t beryllium lone connected Google for your traffic. It’s clip to diversify your SEO strategy.
Methodology
SE Ranking analyzed aggregated Google Analytics information from 13,700 sites, excluding social/Youtube and focused connected US, UK, DE, FR, ES, and NL markets.
Featured Image: Tada Images/Shutterstock
SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...
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