Google Maps Launches Product Search: Steps For Retailers via @sejournal, @MattGSouthern

Google has updated Maps to see product-specific hunt capabilities, conscionable successful clip for the vacation buying season.

This diagnostic allows consumers to hunt for circumstantial items and find adjacent stores with disposable inventory.

Key Features

The update lets you hunt for products straight wrong Google Maps and find real-time inventory availability astatine adjacent stores.

Shoppers tin find a wide scope of items and person contiguous entree to section pickup options.

In an announcement, Google states:

“Need a last-minute gift? Now, you tin hunt successful Google Maps for items similar pickleball rackets, committee games, crystal pick makers and much to find adjacent stores that person them successful banal truthful you tin prime up what you need, stat. No bare stockings here!”

Implementation Guide For Retailers

Retailers should absorption connected 3 cardinal components to win with Google Maps’ merchandise hunt feature.

1. Structured Data Markup

Local inventory visibility depends connected utilizing Schema.org markup correctly.

The illustration beneath shows what’s for products to beryllium disposable connected Google Maps:

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Product", "name": "Pickleball Paddle Pro X1", "description": "Professional people pickleball paddle", "sku": "PP-X1-2024", "brand": { "@type": "Brand", "name": "SportsPro" }, "offers": { "@type": "Offer", "availability": "https://schema.org/InStock", "price": "89.99", "priceCurrency": "USD", "availableAtOrFrom": { "@type": "Store", "name": "SportStore Downtown", "address": { "@type": "PostalAddress", "streetAddress": "123 Main Street", "addressLocality": "Austin", "addressRegion": "TX", "postalCode": "78701" } } } } </script>

2. Inventory Management

To guarantee this diagnostic works well, close inventory tracking is important.

Follow these cardinal steps to support your information correct:

• Regularly sync with Google Merchant Center.
• Automate inventory updates.
• Update inventory astatine slightest erstwhile each 24 hours.

3. Store Location Integration

Accurate store determination accusation helps customers find you aft discovering your products.

Here are the cardinal elements to absorption on:

• Ensure your Google Business Profile is correct.
• Keep your geocoding accusation accurate.
• Update your operating hours regularly.
• Adjust pickup availability settings arsenic needed.

Looking Ahead

For retailers aiming to marque the astir of this feature, present are the recommended steps to follow:

1. Verify the setup of your Google Merchant Center.
2. Implement the indispensable structured data.
3. Test the transmission of your data.
4. Monitor show utilizing Google Search Console.
5. Regularly update your inventory feeds.

This update tin assistance thrust much customers to carnal stores during the vacation buying play and beyond.

For much information, Google provides elaborate guides successful the Merchant Center help section.

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Featured Image: Rokas Tenys/Shutterstock