Google Launches Video Generation In Product Studio via @sejournal, @brookeosmundson

Google conscionable announced caller AI-powered video instauration capabilities successful Product Studio today.

With implicit 50% of the marketplace stock shifting to integer video ads, this update makes video instauration for brands of each sizes easier to participate the market.

Curious however to get started? Read connected for the afloat update.

Video Generation Capabilities

Within Product Studio, marketers tin present alteration their existent merchandise images into high-quality, dynamic videos.

To get started, you’ll prime the merchandise you privation featured, and past volition take a video theme.

The AI video procreation tool tin past customize the video to see specifics like:

• Enhance images
• Highlight merchandise attributes
• Match marque guidelines
• Add audio
• Customize headlines
• Unique merchandise callouts
• And more.

To marque it easier for advertisers, Google said “These videos tin beryllium downloaded to usage crossed Ads campaigns, Merchant Center, your website, oregon different selling channels.”

Video procreation is disposable successful Merchant Center, oregon the Google and YouTube app wrong Shopify.

How to Get Started

In bid to commencement generating videos successful Merchant Center, you’ll request to person marque accusation acceptable up wrong the platform.

This includes your marque colors and logo.

Then, wrong Merchant Center Next, navigate to the “Products” page, past click “Product Studio.” To take a product, click “Get started”.

From there, prime the merchandise you privation to make a caller video for.

This is wherever you’ll prime a taxable and take from a assortment of the optional add-ons, similar a header oregon audio tracks.

The video procreation tin instrumentality a fewer minutes, and past you’ll person the enactment to make a high-res video oregon download a low-res video for casual sharing capabilities.

Summary

As of the announcement, video procreation successful Product Studio is lone disposable for merchants successful the United States.

Google does program to grow to further countries successful the adjacent future, but nary factual timeline arsenic of yet.

Creating merchandise videos for cross-channel selling efforts is astir to get much streamlined for galore advertisers, close successful clip for the holidays.

The update tin prevention marketers invaluable clip and resources connected creatives, which allows them to displacement the absorption connected different precocious precedence items that whitethorn originate during a engaged Q4 season.