Google Launches AI Phone Assistant To Call Businesses For You via @sejournal, @MattGSouthern

Google has launched a caller instrumentality called “Ask For Me” that uses AI to assistance you marque telephone calls to section businesses.

“Ask For Me” is designed to streamline the process of calling aggregate businesses to comparison quotes and docket appointments.

This diagnostic is being rolled retired archetypal for car repair shops and nail salons, and pursuing this archetypal experiment, it whitethorn grow to different businesses.

“Ask For Me” is disposable to radical successful the United States who opt-in via Google’s Seach Labs.

How “Ask For Me” Works

If you’re located successful the US, you tin opt-in via the landing page.

Here’s what it looks like:

Screenshot from: labs.google.com/search/experiment/26, January 2025.

Clicking the toggle fastener volition activate the “Try it out” button.

Screenshot from: labs.google.com/search/experiment/26, January 2025.

Clicking “Try it out” volition nonstop you to a database of illustration queries to try.

Screenshot from: labs.google.com/search/experiment/26, January 2025.

You tin besides manually participate queries similar “oil alteration adjacent me” oregon “nail salons nearby,” and look for the “Ask For Me” option.

Then, you’ll spot a “Get Started” button, which prompts you to supply much details astir your desired service.

Google’s AI volition telephone section businesses connected your behalf and summarize the results. This saves clip by combining work quotes and scheduling options successful 1 place.

Pilot Program

The aviator programme focuses connected car services and nail salons. You tin hunt for an lipid alteration oregon a nail appointment, participate your preferences, and fto Google grip the calls.

This diagnostic uses the aforesaid exertion arsenic Google Duplex, which helps with edifice reservations and updating concern listings connected Search and Maps.

Opt-Out Option

The “Ask For Me” diagnostic is inactive successful the investigating phase, truthful it whitethorn not beryllium disposable to everyone.

Businesses tin take not to person automated calls if they prefer. Participating businesses volition beryllium informed astir automated calls.

AI Data and Privacy Considerations

Like different AI tools, Google monitors and tracks however you usage it. This includes your feedback, queries, and different engagement data.

Google says it uses quality reviewers to cheque the prime of its AI-generated results.

All automated calls and information postulation are explained to the idiosyncratic who receives the call.

What’s Next?

After opting successful done Search Labs, hunt for “oil alteration adjacent me” to trial it out. You mightiness get placed connected a waitlist owed to constricted capacity, but erstwhile approved, you tin acquisition however AI handles calls.