Google Expands Visual & Audio Search With New AI Tools via @sejournal, @MattGSouthern

Google announced that a bid of AI-powered updates to Search and Lens volition beryllium rolling retired this week.

New Visual & Audio Search Features

Google Lens, the company’s ocular hunt tool, is receiving respective enhancements:

1. Video understanding: You tin present inquire questions astir videos you capture, with AI analyzing video contented and spoken queries.
2. Voice input: Lens present allows you to inquire questions verbally astir objects you photograph.
3. Enhanced buying results: When photographing products, Lens volition show much broad information, including reviews and terms comparisons.

These features are being rolled retired globally for Search Labs users successful the Google app, with enactment initially constricted to English queries.

Circle to Search Expands

Google’s Circle to Search diagnostic present includes opus recognition capabilities.

This update is being made disposable connected implicit 150 cardinal Android devices.

AI-Organized Search Results & Web Discovery

The institution is introducing AI-organized hunt results pages successful the U.S., starting with recipes and repast inspiration.

A caller plan for AI Overviews present includes links to supporting webpages wrong the text.

• See: Google Rolls Out AI-Organized Search Results Pages

Ads In AI Overviews

Google is introducing ads into AI Overviews for applicable queries successful the U.S.

The institution states:

“Following affirmative feedback, we’re starting to bring ads successful AI Overviews to the U.S. for applicable queries, truthful we tin proceed to link radical with the products and brands that are adjuvant to their searches.”

Industry Context

These updates travel arsenic Google faces expanding contention successful the hunt market. Microsoft’s Bing, enhanced with ChatGPT technology, has gained traction, portion OpenAI intends to participate the hunt abstraction with SearchGPT.

Privacy and antitrust concerns situation Google’s information postulation and marketplace dominance. Integrating much AI features and adding ads successful AI Overviews whitethorn further substance these debates.

As Google continues to integrate AI into its halfway products, questions stay astir the implications for idiosyncratic privacy, web postulation to different sites, and the wide wellness of the online ecosystem.

Featued Image: Mojahid Mottakin/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...