Google Expands Travel Feeds In Search Ads via @sejournal, @MattGSouthern

Google has announced an enlargement of its Travel Feeds diagnostic for Search Ads.

This update allows edifice advertisers to straight see much elaborate accusation from their feeds successful hunt results.

A Google enactment page reads:

“When you nexus your Hotel Center to Google Ads, Google volition automatically enrich existing Search advertisement formats with prices, images, and much to assistance thrust amended performance.”

New Capabilities

The expanded diagnostic lets edifice advertisers show the pursuing accusation successful their ads:

• Hotel details
• Current pricing
• Available dates
• Customer ratings
• Property images

Google notes that advertisers can:

“Use the aforesaid provender information already disposable successful Hotel Center and utilized by question advertisers successful edifice campaigns to heighten much advertisement types.”

The edifice terms and landing leafage are automatically sourced from your Hotel Center feed, with selections based connected advertisement relevance, creative, and query.

Multiple designs are disposable arsenic portion of Travel Feeds successful Search Ads.

Google provided immoderate examples. Note, these are mockups only.

Screenshot from support.google.com, October 2024.

Potential Impact

According to Google’s interior data, advertisers utilizing the afloat scope of disposable formats person observed up to a 20% summation successful click-through rates.

However, idiosyncratic results whitethorn vary, and these figures person not been independently verified.

Implementation

Google volition automatically show Travel Feeds successful Search Ads aft you Link your Hotel Center provender to a Google Ads account.

You tin acceptable provender sharing controls astatine the relationship and run levels.

Key points:

• If you request a Hotel Center account, notation to Google’s Hotels starter guide.
• Create subset feeds to nexus circumstantial properties.
• Use URL parameters to way clicks from question ads.

Availability

Advertisers indispensable person a Hotel Center relationship with a terms accuracy standing of astatine slightest “Poor ” to usage Travel Feeds successful Search Ads.

The diagnostic is presently disposable successful 21 countries and supports 12 languages.

Looking Ahead

The enlargement of Travel Feeds successful Search Ads represents 1 of several caller changes to travel-related hunt results.

Google plans to trial the Travel Feeds diagnostic beyond hotels.

In the coming months, Google volition see different travel-related categories specified arsenic attractions, car rentals, and events.

Featured Image: support.google.com, October 2024. 

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...