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Google expands "About this image" feature, enhances deepfake detection, aiming to combat misinformation successful hunt results.
- Google expanded "About this image" to Circle to Search and Google Lens.
- The diagnostic provides representation discourse successful 40 languages globally.
- Google besides updated its algorithm to combat explicit deepfakes successful hunt results.

Google has announced the enlargement of its “About this image” diagnostic to further platforms, including Circle to Search and Google Lens.
This determination gives radical much entree points to get discourse astir images they brushwood online.
New Access Points
The “About this image” tool, which offers accusation astir an image’s origins and usage, is present disposable through:
- Circle to Search: A diagnostic connected prime Android devices
- Google Lens: Available successful the Google app connected some Android and iOS
Functionality & Usage
You tin entree the diagnostic done antithetic methods depending connected the platform:
For Circle to Search:
- Activate the diagnostic by long-pressing the location fastener oregon navigation bar
- Circle oregon pat the representation connected the screen
- Swipe up connected hunt results and prime the “About this image” tab
For Google Lens:
- Screenshot oregon download the image
- Open the Google app and usage the Lens icon
- Select the representation and pat the “About this image” tab
Information Provided
The instrumentality offers assorted details astir images, including:
- How different websites usage and picture the image
- Available metadata
- Identification of AI-generated images with circumstantial watermarks
Availability & Language Support
“About this image” is disposable successful 40 languages globally, including French, German, Hindi, Italian, Japanese, Korean, Portuguese, Spanish, and Vietnamese.
Broader Context
This enlargement comes astatine a clip erstwhile integer literacy and the quality to verify online accusation are progressively important.
However, it’s worthy noting that portion specified tools tin beryllium helpful, they’re not infallible.
Users are inactive encouraged to critically measure accusation and consult aggregate sources erstwhile verifying claims oregon images online.
How Does This Help You?
Here’s however the enlargement of Google’s “About this image” diagnostic tin assistance you:
- Quickly verify claims associated with images.
- Understand wherever an representation originated and however it’s been utilized crossed the web.
- This instrumentality tin assistance you separate betwixt human-created and AI-created ocular content.
- It provides a speedy mode for students, journalists, and researchers to stitchery discourse and imaginable sources related to an image.
- Understanding an image’s past and discourse tin assistance support you from ocular manipulation tactics often utilized successful scams.
Related Algorithm Update: Combating Explicit Deepfakes
Today, Google announced an algorithm update targeting explicit deepfakes successful hunt results.
Key aspects of this update include:
- Improved Content Removal: When a removal petition is approved, the strategy volition effort to filter akin explicit results crossed related searches for the affected individual.
- Ranking Adjustments: The hunt algorithm has been modified to trim the visibility of explicit fake contented successful galore searches. For queries seeking specified contented and including people’s names, Google volition prioritize non-explicit content, specified arsenic quality articles.
- Site-Wide Impact: Websites with galore pages removed owed to fake explicit imagery whitethorn spot changes successful their wide hunt rankings.
Google reports that these changes person reduced vulnerability to explicit representation results for circumstantial queries, decreasing implicit 70% for targeted searches.
Google’s doing 2 things astatine once: making it easier to spot fake images and cracking down connected deepfakes algorithmically.
These updates show Google’s committedness to keeping hunt results harmless and trustworthy arsenic the web changes.
Featured Image: Screenshot from blog.google.com, July 2024.
SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...
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