Google Clarifies Job Posting Structured Data Guidance via @sejournal, @martinibuster

3 months ago 33
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Google clarified the JobPosting structured information guidance astir however to nonstop notifications of changes to webpages

Google Clarifies Job Posting Structured Data Guidance

Google updated their occupation posting structured information guidance successful bid to alteration the requirements of however to champion support Google notified of caller webpages and changes to existing webpages.

Google Job Posting Structured Data Guidance

Google’s occupation posting structured information guidance is designed to assistance publishers go eligible for enhanced visibility successful Google Search results done interactive occupation listings successful search. It besides provides an overview of the process of adding, investigating and maintaining occupation posting structured data.

Of peculiar value is the quality to notify Google of caller occupation posting webpages and changes to existing pages, which benefits publishers by having the astir applicable and utile occupation postings disposable successful the SERPs.

Changes In The Guidance For Notifying Google

The alteration successful the guidance was to clarify however publishers tin notify Google of changes and caller webpages. There doesn’t look to beryllium a alteration successful the guidance of what to bash but alternatively determination is simply a alteration successful however the usage of sitemaps is emphasized and encouraged.

In the erstwhile mentation of the guidance Google encouraged users to trust connected the Indexing API “instead of sitemaps” to straight notify Google of pages that request contiguous crawling.

The erstwhile guidance stated:

“Keep Google informed by doing 1 of the pursuing actions:
For occupation posting URLs, we urge utilizing the Indexing API alternatively of sitemaps due to the fact that the Indexing API prompts Googlebot to crawl your leafage sooner than updating the sitemap and pinging Google. However, we inactive urge submitting a sitemap for sum of your full site.”

The proposal to usage the Indexing API “instead of sitemaps” seems to discourage the usage of sitemaps, adjacent though the adjacent condemnation recommends submitting a sitemap for the full site.

The updated guidance fixes the quality of a struggle betwixt the 2 sentences by replacing the operation “instead of” with the connection “and”.

It present reads:

“Keep Google informed by utilizing the Indexing API and submitting a sitemap. For occupation posting URLs, we urge utilizing the Indexing API alternatively of sitemaps due to the fact that the Indexing API prompts Googlebot to crawl your leafage sooner. Use the Indexing API to notify Google of a caller URL to crawl oregon that contented astatine a URL has been updated.”

The updated guidance present recommends utilizing some the Indexing API and a sitemap, portion clarifying that the Indexing API is faster.

There are akin changes to 2 much passages further down the leafage successful summation to removing each mentions of “pinging” Google astir changes to the sitemap with a GET request.

This statement:

“Keep Google informed by doing 1 of the pursuing actions:”

Was changed to this:

“Keep Google informed of changes:”

That alteration makes it clearer that publishers should inactive usage a sitemap portion besides recommending the usage of the Indexing API for accelerated crawling.

Google besides removed the proposal to usage a GET petition for getting the sitemap crawled from the guidance:

“If you’re not utilizing the Indexing API, taxable a caller sitemap to Google by sending a GET petition to the pursuing URL:

https://www.google.com/ping?sitemap=https://www.example.com/sitemap.xml”

Read the updated Job Posting Structured Data guidance here:

Job posting (JobPosting) structured information for Job Search

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SEJ STAFF Roger Montti Owner - Martinibuster.com astatine Martinibuster.com

Roger Montti is simply a hunt marketer with implicit 20 years experience. I connection tract audits and telephone consultations.  See maine ...

Google Clarifies Job Posting Structured Data Guidance

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