46 Blogging Statistics to Know in 2024

Looking to summation the interaction of your blogging strategy? Wondering what separates the apical blogs from the remainder of the pack?

You’re successful the close place.

Let's dive into 46 statistic astir blogging to springiness you a broad presumption of the authorities of blogging close now.

Here are immoderate apical picks to get you started:

1. More than 2.5 cardinal blog posts are published each twelvemonth (Web Tribunal, 2023)
2. Nearly 24% of high-performing blogs people a caller station each time (Semrush, 2023)
3. Around 44% of bloggers are betwixt the ages of 25 and 34. And astir 35% are betwixt 35 and 44 (First Site Guide, 2020)

Blog Post Creation and Management Statistics

The stats beneath supply a glimpse into however bloggers make posts and negociate their blogs.

One standout penetration is that some the mean magnitude of blog posts and the clip spent penning them person accrued importantly implicit the past 10 years.

4. The mean blog station is 1,427 words long. That’s 77% much words than a decennary ago. (Orbit Media, 2023)
5. The mean magnitude of a top-performing blog station is 1,152 words. Low-performing posts are an mean of 668 words long. (Semrush, 2023)
6. Only 3% of blogs regularly people articles longer than 3,000 words (Orbit Media, 2023)
7. While 22% of bloggers people posts connected a play basis, lone 2% station regular (Statista, 2021)
8. The mean blog station takes 3 hours and 51 minutes to constitute (Orbit Media, 2023)

9. Of surveyed bloggers, 23% walk betwixt 3 and 5 hours per week penning their posts. And 6% walk much than 40 hours per week connected their posts. (First Site Guide, 2020)
10. The clip bloggers walk penning their posts has accrued by 60% successful the past decennary (Orbit Media, 2023)
11. Just implicit 73% of bloggers invited impermanent posts connected their blogs (First Site Guide, 2020)
12. A coagulated 65% of bloggers usage AI to immoderate extent. And 43% usage it to generate ideas for their content. (Orbit Media, 2023)
13. More than 30% of bloggers audit their contented doubly a year. And 24% bash it erstwhile a year. (Semrush, 2023)
14. The proportionality of bloggers who update their aged posts accrued from 53% successful 2017 to 74% successful 2023 (Orbit Media, 2023)

Blog Post Quality Statistics

Here, we see what the information says astir blog station quality.

Note however high-performing blog posts typically instrumentality longer to write, are easier to read, and are much apt to see archetypal research. 

15. What 39% of consumers find astir annoying astir contented is excessive wordiness and/or atrocious penning (Adobe, 2019) 
16. The fig of bloggers who enactment with editors has tripled since 2014 (Orbit Media, 2023)

17. Bloggers who person a ceremonial editorial process are much apt to acquisition beardown results compared to those who don’t (Orbit Media, 2023)
18. Posts that are either casual oregon reasonably casual to work marque up 62% of high-performing blog posts. This compares with conscionable 24% of low-performing posts. (Semrush, 2023)
19. Of top-performing posts, 5% incorporate information studies (Semrush, 2023)
20. Bloggers who walk much clip penning their posts thin to acquisition much success. And 35% of those who walk much than six hours study beardown results. (Orbit Media, 2023)
21. More than 30% of bloggers ever cheque analytics related to their contented (Statista, 2019)

Blog Performance Statistics

The stats beneath uncover however overmuch postulation the emblematic blog receives, wherever that postulation comes from, and which blogging niches execute best. 

It’s worthy noting that the bulk of bloggers inactive deliberation their blog has a affirmative interaction connected their selling efforts.

22. Less than 30% of blogs person 1,000 oregon less visitors per month. Roughly 20% person betwixt 1,001 and 5,000 visits. Andjust 3.7% get much than 500,000 monthly visitors. (First Site Guide, 2020)
23. More than 55% of bloggers accidental their blog drives immoderate selling results. And 26% accidental their blog drives beardown results. (Orbit Media, 2023)

24. The astir fashionable blog niches are manner (11.4%), idiosyncratic improvement (9.6%), and entrepreneurship (7.9%) (First Site Guide, 2020)
25. Almost 50% of bloggers study receiving astir of their postulation from societal media. And 22% get astir of their postulation from integrated search. (First Site Guide, 2020)

Blogging Platform Statistics

The pursuing stats item which platforms and devices bloggers usage to support their blogs up and running.

Unsurprisingly, WordPress remains the ascendant level successful the blogosphere.

26. Tumblr boasts astir 600 cardinal blogs connected its level (Tumblr, 2024)
27. WordPress users make astir 70 cardinal posts and lend 77 cardinal comments each period (WordPress, 2024)
28. Just implicit 22% of bloggers usage WordPress.com arsenic their blogging platform. Around 19% usage Blogspot.com and 18% usage WordPress.org. (First Site Guide, 2020)
29. A whopping 72% of bloggers update their blogs from mobile devices (First Site Guide, 2020)

30. Almost 29% of bloggers usage GoDaddy arsenic their web hosting service. Blueshost is successful 2nd place, with 9.9% of bloggers utilizing it. (First Site Guide, 2020)

Blog Post Type and Format Statistics

Now, let’s look astatine what the stats accidental astir fashionable blog contented formats.

31. More than 30% of marketers accidental that short-form articles are their best-performing content. And 24% accidental it’s long-form posts. (Semrush, 2023)

32. More than 75% of bloggers person published a how-to nonfiction successful the past 12 months. Lists, quality articles, and long-form guides are besides fashionable contented formats. (Orbit Media, 2023)
33. A bulk of of bloggers (92%) adhd images to their posts (Orbit Media, 2023)
34. While lone 8% of blog posts incorporate astatine slightest 1 video, articles with videos pull 70% much postulation than those without (Semrush, 2023) 

Blogger Income Statistics

The pursuing stats uncover the emblematic income level of the mean blogger, communal methods of blog monetization, and which niches are astir profitable.

35. Around 50% of bloggers bash it arsenic their full-time occupation (First Site Guide, 2020)

36. Bloggers marque an mean yearly wage of $62,275 (ZipRecruiter, 2024)
37. The online concern niche is the astir profitable blog category. And idiosyncratic concern is successful 2nd place. (Productive Blogging, 2024)
38. Nearly 38% of bloggers study having a bachelor’s grade (First Site Guide, 2020)

SEO-Focused Blog Statistics

The pursuing statistic astir blogging bespeak however SEO has go a superior root of postulation for much and much bloggers successful caller years.

They besides uncover which optimization tactics and contented formats thin to person the champion interaction connected blog SEO performance.

39. SEO has go an progressively fashionable mode to summation blog postulation implicit the past decade, with 66% of bloggers utilizing it successful 2023 (Orbit Media, 2023)

40. Of surveyed marketers, 45% accidental that researching and adding keywords to their posts helps boost their blog rankings (Semrush, 2023)

41. “Everything You Need to Know” and “Comparison” articles pull the astir integrated postulation connected average. But lone 0.4% and 0.8% of articles follow this contented format. (Semrush, 2023)
42. Three-quarters of marketers foretell that AI-enabled hunt volition positively interaction their blogs, with 68% believing it volition assistance them get much postulation (HubSpot, 2023)

Blog Promotion Statistics

These blogging statistic supply an overview of however bloggers usage societal media to beforehand their content.

43. Almost 43% of bloggers usage Facebook for promotion. And 21% usage Instagram. (First Site Guide, 2020)

44. Around 24% of bloggers stock a azygous station once, a further 24% stock the aforesaid station twice, and 22% bash it 3 times (First Site Guide, 2020)
45. The astir commonly shared articles connected Facebook are “How to” and “Mistakes to Avoid” posts (Semrush, 2023)
46. Facebook is the astir fashionable advertizing transmission for bloggers, with 33.6% utilizing this societal web for ads (First Site Guide, 2020)

See Success with Your Blogging Efforts

Blogging remains a worthwhile selling activity—provided you attack it the close way.

The stats bespeak that top-performing blogs person a fewer things successful common. Like containing images, utilizing data, incorporating cautiously selected keywords, and going done a ceremonial editorial process. 

Fortunately, you tin velocity up the blogging process with the close tools—like our Keyword Overview tool. It lets you instantly research the largest keyword database connected the market, helping you rapidly pinpoint the perfect keywords for your posts.

Try it for escaped today!