Google Business Profile Update Targets Delivery Of Age-Restricted Products via @sejournal, @MattGSouthern

Google has updated its Business Profile rules for service-area businesses that merchantability age-restricted products.

Now, businesses selling alcohol, cannabis, weapons, and akin items indispensable person a carnal storefront to support their Google Business Profile.

We were alerted to this update by Stefan Somborac connected X:

Google really uses the operation "Businesses associated with…" not "Businesses selling…", which importantly broadens however this caller alteration tin beryllium applied.

2/3 pic.twitter.com/FD31fUmm94

— Stefan Somborac (@StefanSomborac) November 27, 2024

Changes To Service-Area Business Guidelines

Google has updated its guidelines to forestall businesses that merchantability age-restricted products from operating lone arsenic service-area businesses.

The updated guidelines state:

“Businesses associated with products oregon services that necessitate the lawsuit to beryllium a definite minimum age, similar alcohol, cannabis, oregon weapons, aren’t permitted arsenic service-area businesses without a storefront.”

This is simply a notable alteration successful however Google handles concern listings for transportation and mobile services.

The argumentation outlines 2 main types of businesses:

1. Service-area businesses: These companies present to customers but bash not person a carnal concern location.
2. Hybrid businesses: These operations person a carnal determination and connection transportation oregon mobile services.

Service Area Limitations

Google maintains its existing restrictions connected work areas, including:

• A maximum of 20 work areas per business
• Service boundaries constricted to astir 2 hours of driving clip from the concern base
• Service areas indispensable beryllium defined by city, postal code, oregon circumstantial geographic portion alternatively than radius

Impact On Businesses

This update affects definite types of businesses:

• Mobile intoxicant transportation services
• Cannabis transportation services
• Weapons dealers without a carnal store
• Vendors of age-restricted products that lone deliver

The caller rules necessitate these businesses to person a carnal storefront to support their Google Business Profiles.

This alteration aims to guarantee due property checks and compliance with delicate merchandise and work regulations.

What This Means

The argumentation update addresses concerns astir selling age-restricted products done delivery-only businesses.

This alteration chiefly impacts caller transportation services for cannabis and alcohol, which person grown successful immoderate cities.

Featured Image: Alexandre.ROSA/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...