Google Business Profile Update: QR Codes For Review Pages via @sejournal, @MattGSouthern

Google has rolled retired a caller diagnostic for Google Business Profiles that makes it easier to cod lawsuit reviews.

You tin present make customized QR codes that, erstwhile scanned, nonstop customers consecutive to your business’s reappraisal page.

Google announced the update contiguous connected X:

You tin present make easy-to-scan QR codes that instrumentality customers straight to your GBP, encouraging them to permission much reviews.

On your desktop, spell to your Business Profile and click connected “ask for reviews”. Follow the instructions to make a nexus oregon a QR code. Voila! pic.twitter.com/GX0HnLmAp6

— Google Business Profile (@GoogleMyBiz) March 4, 2025

How to Access the Feature

You tin entree the QR codification generator by pursuing these steps:

1. Visit your Google Business Profile dashboard connected desktop
2. Click connected the “ask for reviews” option
3. Follow the on-screen instructions to make either a nonstop nexus oregon a QR code

The strategy offers aggregate sharing options, including Email, WhatsApp, and Facebook.

What This Means For Businesses

This update gives you much ways to summation reappraisal measurement with minimal friction. QR codes tin beryllium displayed astatine carnal locations, added to receipts, oregon included successful post-purchase communications.

Review quantity and prime tin heighten section hunt visibility. While reviews don’t interaction hunt rankings, they impact Google’s section pack.

See more:

• A Guide To Star Ratings On Google And How They Work

Customers More Willing To Write Reviews

On the taxable of section search, I covered a applicable survey earlier this week that finds customers are progressively consenting to constitute reviews.

BrightLocal analyzed 15 years of information and determined that customers are increasing much alert of the value of reviews. This consciousness makes them much anxious to lend their thoughts and opinions.

The survey reads:

“… contempt the challenges of maintaining a accordant watercourse of caller reviews, consumers are overwhelmingly consenting to constitute one. It’s each astir giving them a beardown crushed to bash truthful (AKA a memorable experience) and catching them astatine the close time.”

See more:

• Do Reviews Still Matter? Study Looks At Changing Consumer Behavior

Greater lawsuit consciousness is simply a double-edged sword, the survey points out.

While radical are much consenting to constitute reviews, they’re little trusting of wide reappraisal scores. This means customers consult “alternative” sources similar TikTok and YouTube successful summation to checking Google reviews.

As you utilize this QR codification diagnostic to stitchery much reviews, retrieve that it’s important to beryllium disposable crossed aggregate platforms to scope today’s customers.

Featured Image: BestForBest/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...