Google Business Profile Suspensions Rise, But Appeals Are Delayed

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Google Business Profile (GBP) suspensions person steadily risen since January, and arsenic they increase, entreaty solution times person grown importantly – from astir 5 days to astir 5 weeks.

As a Platinum Product Expert successful the Google Business Profile Support Forums, I assistance tiny businesses navigate Google’s GBP platform.

For galore of these SMBs, Google is simply a superior pb driver, and erstwhile their listing goes southbound owed to a suspension, beingness tin get precise hard.

Image from author, March 2025

What We Know

We noticed successful February that forum complaints astir suspensions reached their highest level since past August.

Users typically effort enactment archetypal but erstwhile frustrated, a subset of them find their mode to the forums to spot what their adjacent steps are.

The forums supply a canary-in-the-coal-mine relation allowing extracurricular observers to recognize problems that Google Business Profiles are presently experiencing.

Based connected the existent regular mean posting rate, we estimation that March’s suspension-related posts volition surpass February’s total. (Image from author, March 2025)

The play influx of these posts has not slowed. In fact, it’s accelerating.

Posts highest connected either Mondays oregon Tuesdays, erstwhile concern owners instrumentality to the bureau to woody with their suspensions and appeals.

You tin spot successful the pursuing illustration that these regular precocious points and play totals proceed to increase.

Image from author, March 2025

Why It’s Happening

Many others, who are managing section profiles, study an uptick successful suspensions. The nonstop crushed for this summation remains unclear.

As usual, Google has provided nary explanation, contempt overwhelming request connected some enactment channels and the forum.

When Google updates the algo, possibly to summation spot successful its listings, suspensions look to beryllium triggered – adjacent erstwhile the idiosyncratic makes adjacent insignificant changes to the profile.

Unfortunately, we bash not yet cognize which attributes Google is uncovering unacceptable.

Google staffs their enactment for the “typical” level of suspensions. Appeals of those suspensions are handled by humans, and a suspension summation tin origin the unit to get further and further behind.

These delays lend to immoderate of the “noise” we are seeing successful the forum. At this point, the entreaty process is taking determination connected the bid of 4 weeks oregon more, not the ~5 days noted by Google.

Image from author, March 2025

Bulk & API Accounts Also Impacted

GBP Bulk and API accounts – wherever a azygous firm relationship tin adhd caller locations successful bulk, with minimal further verification oregon alteration accusation – person been impacted arsenic well.

Several bulk and API relationship managers study that idiosyncratic listings wrong bulk and API accounts present necessitate manual re-verification adjacent aft insignificant edits, creating monolithic headaches for the firm selling teams trying to re-verify a listing successful Peoria.

Late yesterday, Google confirmed the re-verification issues successful a connection connected the forum.

Our probe indicates that the occupation started overmuch earlier than past week, and we are not convinced that the problem is yet solved.

Image from author, March 2025

However, Yext was reporting continuing issues connected their strategy update page.

Image from author, March 2025

Don’t Make Changes

We powerfully counsel not making immoderate changes to your listing astatine this time.

It appears Google does not yet person a grip connected immoderate is causing the summation successful suspensions and re-verifications.

It evidently doesn’t person a grip connected dealing with the ample fig of appeals. Thus, if your listing gets suspended, you volition acquisition important delays successful getting reinstated.

We urge you intermission making immoderate changes to your individual, API-managed, and bulk listings, astatine slightest until Google clarifies the issues or, much importantly, until enactment addresses the appeals backlog.

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Featured Image: voronaman/Shutterstock