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Google's Martin Splitt answers whether adding an audio mentation of a blog nonfiction volition interaction the page's hunt ranking.
- Adding audio to blog posts won’t boost SEO directly.
- Audio enhances idiosyncratic acquisition and accessibility.
- Happy users tin pb to much shares and links.
In Google’s latest SEO bureau hours video, Developer Advocate Martin Splitt tackled whether adding an audio mentation of a blog station could amended its hunt rankings.
The abbreviated reply is: Probably not.
Splitt stated:
“I don’t deliberation it will… I deliberation it is simply a bully happening for the user, though, truthful I would decidedly bash it—but not for SEO reasons.”
While his effect was brief, it raises a cardinal point. Audio contented mightiness not straight interaction however Google ranks your pages, but it tin beryllium a large summation to your tract for different reasons.
Why Audio Content Still Matters
Although audio versions of blog posts don’t amended hunt rankings, they tin marque your contented much accessible and engaging.
People who similar listening implicit reading, oregon those with ocular impairments, mightiness admit the enactment to perceive your articles instead.
Improving the idiosyncratic acquisition often leads to indirect benefits.
When readers (or listeners) bask your content, they’re much apt to stock it, nexus to it, oregon walk much clip connected your site. All of these actions tin assistance your site’s performance.
Key Takeaway
Splitt’s comments are a reminder that SEO isn’t conscionable astir ticking boxes for hunt engines. It’s astir creating contented that serves your audience.
If you’ve been reasoning astir adding audio to your blog, don’t fto the deficiency of a nonstop SEO payment clasp you back.
Enhancing your contented with audio is astir making it easier and much enjoyable for your visitors to interact with. When your visitors are happy, bully things thin to follow.
Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, February 2025.
SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...
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