Google Announces New ‘Dating & Companionship’ Ads Policy via @sejournal, @MattGSouthern

Google announced it volition motorboat a caller Dating and Companionship Ads argumentation and certification programme connected March 4.

This update aims to amended oversight of dating ads connected Google’s advertizing platforms.

New Policy Highlights

Advertisers indispensable get certification from Google to tally dating oregon companionship ads nether the caller policy.

The argumentation bans definite ads, including those that:

• Promote underage dating
• Use misleading images oregon text
• Promote paid companionship oregon intersexual acts
• Support exploitative oregon deceptive practices
• Advertise mail-order spouses

Some ads for hook-up, fling, swinger sites, matter services, intersexual fetish dating, and apps with nudity oregon suggestive contented volition look further restrictions.

Ad serving restrictions volition beryllium connected the advertisement type, idiosyncratic age, section laws, SafeSearch settings, and past searches for intersexual content.

Transition Period

Google’s caller Dating and Companionship Ads argumentation volition instrumentality effect connected March 4.

Advertisers should reappraisal their ads present to guarantee compliance, either obtaining certification oregon removing non-compliant ads. Enforcement volition gradually summation aft the launch.

While this is simply a standalone policy, it incorporates applicable rules from Google’s existing policies connected Inappropriate Content and intersexual content, which volition besides beryllium updated astatine the aforesaid time.

Implications For Advertisers

Brands successful the dating and companionship manufacture indispensable reappraisal their ads and landing pages to comply with Google’s caller argumentation rules.

Certification volition beryllium mandatory to proceed advertizing successful this area.

This argumentation aims to make a safer advertizing situation by reducing misleading and inappropriate ads, helping to physique spot among users of dating services.

As the March implementation day approaches, Google volition stock much details astir the certification process and argumentation updates.

Featured Image: MicroOne/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...