Google Analytics 4 (GA4) Users Report Data Collection Issues via @sejournal, @MattGSouthern

Google Analytics 4 (GA4) users study information postulation issues affecting websites globally, with galore experiencing up to 50% drops successful reported postulation since November 13.

The occupation has sparked discussions crossed Google’s enactment forums and societal media platforms.

Key Issues

Multiple website owners person documented discrepancies betwixt GA4 reports and existent postulation levels.

While GA4 shows reduced numbers, cross-referencing with Google Search Console and different analytics platforms confirms mean postulation levels.

One idiosyncratic explained the severity of the issue:

“The incomplete information is determination since 13th November which shows lone 4445 users erstwhile successful existent (looking astatine Search and Discover successful GSC), I americium calculating much than 13,000 users (at least).”

Real-time tracking appears unaffected, suggesting the contented impacts humanities data.

Technical Details

Investigations uncover that information flows to BigQuery for users with connected accounts.

However, this lone provides a partial solution, arsenic galore GA4 users don’t utilize BigQuery integration.

The timing coincides with Google’s mid-November attribution strategy updates, though nary nonstop transportation has been confirmed.

Affected metrics Include:

• Overall postulation volumes
• Channel attribution data
• Landing leafage metrics
• Event tracking

Site owners from aggregate countries, including Taiwan and assorted European regions, report identical patterns of information nonaccomplishment opening November 13:

“Taiwan is experiencing the aforesaid issue. On 11/13, determination was a abrupt driblet successful traffic, and from 11/14 to 11/17, it decreased by 20-30% compared to the aforesaid play past month.”

People enactment that portion their real-time analytics amusement expected postulation levels, humanities information since November 13 reflects lone about half of their existent visitant numbers:

“I usually way the information from the time earlier yesterday connected the existent day. However, there’s lone astir 50% postulation connected my website. Just privation to cognize is determination anyone with the aforesaid concern arsenic me?”

Why This Matters

This disruption poses challenges for organizations relying connected GA4 for concern quality and reporting.

Many companies look difficulties successful show investigation and decision-making processes without close humanities data.

Despite galore enactment threads and assemblage discussions, Google hasn’t officially addressed the concern oregon indicated whether the missing information volition beryllium retroactively restored to affected accounts.

We volition proceed to show this concern and supply updates arsenic accusation becomes available.

Featured Image: MacroEcon/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...