Google Ads Experiencing Outage Impacting Key Features via @sejournal, @MattGSouthern

Google Ads is presently experiencing a wide outage that has affected respective components of its platform.

The incident, which began connected August 1, 2024, astatine 15:27 UTC, has near galore advertisers incapable to entree captious tools and reports.

According to the Google Ads Status Dashboard, aggregate features are presently unavailable:

1. Report Editor
2. Dashboards
3. Saved Reports
4. Products, Product Groups, and Listing Groups pages

The contented spans the Google Ads web interface, API, and Google Ads Editor, indicating a broad system-wide problem.

Ginny Marvin, Google’s Ads Liaison, addressed the concern successful a nationalist statement:

“We’re actively looking into an contented with Google Ads. Report Editor, Dashboards, and Saved Reports successful the Google Ads web interface are presently down. The Products, Product Groups, and Listing Groups pages are down crossed the web interface, API, and Google Ads Editor. Thank you for your patience. We volition supply an update arsenic soon arsenic we person much information.”

Impact On Advertisers

This outage volition apt disrupt Google Ads advertisers’ regular operations.

Without entree to the Report Editor, Dashboards, and Saved Reports, marketers whitethorn conflict to analyse run performance, marque data-driven decisions, oregon contiguous lawsuit results.

Inability to entree the Products, Product Groups, and Listing Groups pages is concerning for ecommerce advertisers who usage these features to negociate their merchandise feeds and buying campaigns.

Further, the API outage means that third-party tools and customized integrations babelike connected Google Ads information whitethorn besides beryllium affected, perchance causing a ripple effect.

What Advertisers Can Do

While Google works to resoluteness the issue, advertisers are advised to:

1. Monitor the Google Ads Status Dashboard for real-time updates
2. Document immoderate discrepancies oregon issues noticed successful campaigns during this period
3. Prepare alternate reporting methods utilizing antecedently exported information if available
4. Communicate with clients astir imaginable delays successful reporting oregon run adjustments

As of the latest update astatine 7:38 p.m. UTC connected August 1, 2024, Google has not provided an estimated clip for resolution.

The institution affirms it’s actively investigating the occupation and volition supply updates arsenic much accusation becomes available.

Featured Image: eamesBot/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...

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