Google Adds Two New Best Practices For Product Markup via @sejournal, @MattGSouthern

Google has updated its Search Central documentation to supply clearer guidance connected implementing Product markup and generating structured information with JavaScript.

These updated guidelines tin assistance ecommerce sites optimize merchandise listings for buying results.

New Best Practices

1. Recommendations For Product Markup

To amended the accuracy and reliability of merchandise accusation successful hunt results, Google recommends including Product markup straight successful the archetypal HTML of your pages.

Google says this ensures merchandise details are readily disposable to web crawlers.

The caller substance successful Google’s documentation reads:

“If you’re a merchant optimizing for each types of buying results, we urge putting Product structured information successful the archetypal HTML for champion results.”

2. JavaScript-Generated Markup: Proceed With Caution

While Google continues to enactment JavaScript-generated markup for e-commerce sites, the updated documentation present includes an important caveat.

Google advises websites to guarantee their servers tin grip accrued postulation from Google’s crawlers.

This is due to the fact that dynamically generated markup tin perchance pb to little predominant and little reliable crawls by Google’s shopping-specific crawlers.

This is peculiarly applicable for time-sensitive merchandise accusation specified arsenic availability and pricing.

Ecommerce sites relying connected JavaScript for merchandise accusation whitethorn request to reassess their implementation.

The caller substance successful Google’s documentation reads:

“For JavaScript-generated Product markup: Be alert that dynamically-generated markup tin marque Shopping crawls little predominant and little reliable, which tin beryllium an contented for fast-changing contented similar merchandise availability and price. If you’re utilizing JavaScript to make Product markup, marque definite your server has capable computing resources to grip accrued postulation from Google.”

Looking Ahead

Store owners and SEO professionals moving with ecommerce sites should instrumentality enactment of these caller recommendations and see adjusting their structured information implementation strategies accordingly.

For much elaborate information, notation to the updated documentation connected product markup and generating structured information with JavaScript.

Featured Image: IB Photography/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...