Google Adds New Guidance For Merging GA4 & Search Console Data via @sejournal, @MattGSouthern

Google has rolled retired updated documentation connected however to harvester information from Google Analytics and Search Console.

Unified SEO Insights

The caller guidelines urge utilizing Google Analytics and Google Search Console together. Google Analytics tracks idiosyncratic behaviour connected your website, portion Search Console monitors your site’s show successful Google Search.

This operation gives you a clearer presumption of website activity, allowing you to comparison cardinal metrics similar sessions and clicks. Understanding however users find and interact with your tract helps amended SEO decisions.

Leveraging Looker Studio

This papers explains however to usage Looker Studio to presumption integrated hunt postulation information from Google Analytics and Search Console connected 1 dashboard. It provides steps for mounting up information sources and creating charts, utilizing antithetic colors to separate betwixt the 2 platforms.

SEO professionals tin way cardinal metrics similar sessions, engagement rates, returning users, clicks, and click-through rates (CTR). This ocular format helps place changes successful show and resoluteness differences betwixt the 2 information sources.

Addressing Data Discrepancies

The documentation explains the differences successful metrics from each tool. Both measurement website engagement, but results whitethorn alteration owed to league tracking methods, clip portion settings, attribution models, and reporting of non-HTML pages.

Google’s guidelines connection insights into these differences and tips to trim information gaps.

How This Helps

SEO professionals tin travel the steps successful the caller documentation to amended measure their website’s performance.

By connecting information connected what happens earlier and aft a visitant clicks connected a hunt result, marketers tin amended measure their SEO efforts.

To beryllium clear, connecting Google Analytics and Search Console is simply a recommendation, not a requirement. If you’re satisfied with your analytics tracking and reporting solutions, you don’t person to bash thing different.

For much details, presumption the authoritative documentation connected the Google Developers website.

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...