Facebook SEO: 16 Ways to Boost Your Facebook Visibility

What Is Facebook SEO?

Facebook SEO (search motor optimization) refers to actions you instrumentality to amended the integrated (unpaid) visibility of your Facebook Business Page and its posts successful Facebook and hunt engines.

Within Facebook specifically, you tin look successful the platform’s hunt results and the News Feed.

For example, here’s a hunt for “flower store nyc” that shows applicable pages and an integrated station from a section florist.

This is antithetic from Facebook Ads. Which impact businesses paying to person ads look connected Facebook.

Ads are marked arsenic “Sponsored” similar this:

Facebook SEO tin besides assistance your Facebook leafage look successful accepted hunt engines similar Google. 

Why Is Facebook SEO Important?

Facebook SEO tin assistance you scope much radical and thrust much postulation to your Facebook page, its posts, and perchance your website—where you tin person them into customers.

Plus, social signals (such arsenic Facebook “likes”) tin indirectlyhelp your website’s SEO. 

While societal signals aren’t ranking factors, they align with Google’s absorption connected experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). And whitethorn interaction your wide perceived authority. 

11 Facebook Search Engine Optimization Tactics

Follow these tips to amended SEO for your leafage and its posts.

1. Allow Search Engines to Rank Your Page

Allowing hunt engines similar Google to show your leafage successful hunt results helps you look extracurricular of Facebook. 

This mounting is enabled by default. But it’s worthy double-checking that it’s enabled. Otherwise, your leafage won’t amusement up successful Google. 

Head into your page’s settings and click “How radical find and interaction you.” And marque definite the archetypal enactment is enabled.

2. Name Your Page Wisely

Your Facebook page’s sanction is what users volition spot erstwhile they find you successful hunt results, truthful you privation to see keywords that are applicable to your business.

For example, if idiosyncratic searches “flower store nyc,” they mightiness spot Armando Ramirez’s store arsenic the archetypal result. 

This concern besides has “NYC Flower Shop” successful the leafage name. To assistance them fertile for that word and to assistance searchers recognize what this concern does arsenic good arsenic wherever they’re located.

So, adhd a keyword to your leafage sanction (if possible) to springiness searchers much context. 

Just don’t keyword stuff (unnaturally unit keywords into text). Something similar “Armando Ramirez NYC Flower Shop/Gift Baskets/Anniversary Gift/Wedding Flowers” contains excessively galore keywords. And feels spammy.

Follow these steps to change your Facebook page’s name and travel Facebook’s leafage sanction guidelines erstwhile choosing a name. Those recommendations see avoiding symbols oregon slogans successful leafage names.

3. Optimize Your Bio

Your bio tin besides assistance you fertile successful Facebook’s hunt results. By including keywords related to your concern that users are apt to hunt for. 

For example, After-Words Bookstore mightiness fertile for the query “bookstore chicago” for immoderate searchers contempt not having “Chicago” successful their page’s name. But that word does look (though not exactly) successful their bio. 

Edit your bio nether your Page’s Intro by clicking “Add bio.” 

You typically person 101 characters for your bio, but immoderate pages whitethorn let up to 255 characters. So, marque the astir of it by utilizing the close keywords. 

You tin find keywords to incorporated into your bio with Semrush’s Keyword Magic Tool.

Open the tool, participate a wide keyword related to your business, set the state (optional), and click “Search.”

Go done the resulting database of keywords and prime ones that are particularly applicable to you. 

For our “car repair chicago” example, we mightiness prime “car repair shops successful chicago.”

Then, trade your bio utilizing each keyword—or fragments from each keyword. Like this:

“ABC is 1 of the champion car repair shops successful Chicago, Illinois. We repair car windshields, A/C, and more.”

4. Optimize Your Business Page Details

Having accordant concern details (hours, location, website, etc.) tin amended your visibility for section hunt results due to the fact that Google cross-references accusation crossed the web to verify trustworthiness.

So, marque definite your Facebook Business Page’s details besides lucifer the details successful different online directories. 

Add arsenic galore applicable details arsenic you can, including your:

• Hours
• Address (if you person one)
• Service country (if you person one)
• Phone number
• Email
• Website
• Other societal media links
• Language
• Services you provide
• Price range
• Categories (you tin take up to 3 categories, which tin assistance your leafage appear successful applicable hunt results)

Add details by clicking the “Edit details” fastener connected your page:

5. Post Engaging, Quality Content

Facebook prefers to amusement contented that people similar and find relevant, which means applicable and well-received posts whitethorn fertile higher successful hunt results and News Feeds. 

Social Tracker details however your competitors’ contented performs to springiness you ideas for perchance high-performing posts.

Add the Semrush Social Media toolkit to your relationship to entree Social Tracker. Then, configure Social Tracker by connecting your societal accounts and adding your competitors’ accounts to track. 

Once the instrumentality is configured, you’ll spot an overview of your rivals’ top-performing content. 

Clicking into the tabs on the apical gives you a elaborate presumption for each societal platform.

Identify which topics performed the best. And draught your posts astir akin ones.

Here are immoderate further tips to make engaging Facebook posts:

• Experiment with antithetic station types similar text, images, videos, unrecorded videos, and reels to spot which your assemblage prefers
• Publish consistently truthful your Facebook leafage appears active
• Use calls to action successful your station that promote engagement. For example, inquire radical to tag a friend. Or to permission a remark similar this Facebook station does:

Just debar asking radical to “like” your post. Facebook views this arsenic gaming the system and whitethorn not fertile your contented arsenic highly. Plus, it comes crossed arsenic spammy to users.

And retrieve to respond to everyone who leaves a comment. This shows others that you instrumentality a genuine involvement successful what radical person to accidental and whitethorn pb to much engagement. 

6. Optimize Images 

Two ways to optimize Facebook images are through:

• Captions: Text (with keywords) that complements your representation to assistance it look successful the hunt results
• Alt text: Text utilized to picture an representation for radical who usage surface readers. Adding alt substance tin assistance your representation look successful Google for applicable queries.

Add alt substance to photos by clicking “Edit” and “Alternative Text” earlier you implicit your post.

7. Add Geographic Tags to Posts

Adding geographic locations to your posts helps radical find your concern erstwhile they hunt circumstantial areas.

For example, this lensman tagged Whitefish Lake. And radical mightiness spot this station erstwhile they hunt this location. 

From there, users tin click the photographer’s leafage to larn astir the business.

8. Publish Consistently

Recency is an important ranking awesome erstwhile Facebook decides what to amusement successful someone’s News Feed, and caller contented whitethorn person a amended accidental of appearing higher compared to older posts. 

That means it’s a bully thought to make a accordant publishing schedule. 

We urge 3 to 5 posts per week if you’re starting out. And you tin set from there.

Plus, dependable posting lets radical cognize your concern is active. This whitethorn marque users much apt to engage, which tin further amended your visibility. 

Semrush’s Social Poster helps you program and docket your societal media content. 

Start by configuring the tool and connecting it to your Facebook page.

Once configured, caput backmost into Social Poster and click “New post.”

Craft your station and prime wherever you’d similar to people it. (Select aggregate accounts to perchance amended your social media SEO crossed a scope of platforms.)

Lastly, take the day and clip erstwhile you’d similar your station to spell unrecorded and click “Schedule.”

Then, usage Social Analytics to show your content’s performance. Because knowing which pieces execute champion helps you replicate successes for aboriginal posts.

9. Add Hashtags to Your Posts

Adding hashtags (clickable phrases that commencement with the “#” symbol) to your posts helps you summation adjacent much visibility. Like erstwhile users hunt for a circumstantial hashtag:

We urge utilizing 1 to 3 hashtags per post. 

Facebook gives these further hashtag tips:

• Keep your hashtags elemental and applicable to your post
• Avoid punctuation
• Avoid spaces
• Incorporate hashtags into sentences—i.e., “How overmuch bash you similar our #macrame?”

10. Generate Backlinks

Links from outer sites that constituent to your Facebook leafage (called backlinks) tin assistance it fertile higher successful Google’s hunt results. 

Google sees backlinks arsenic authorization indicators. And whitethorn presumption Facebook pages with galore reputable backlinks arsenic trustworthy.

Plus, these links tin nonstop much radical to your Facebook page. So, effort to promote different sites to nexus to your Facebook page. 

Here are immoderate ideas:

• Link to your leafage from your website
• Get media mentions (like connected your section newspaper’s website) and inquire them to nexus to your Facebook page
• Write impermanent blog posts that see links to your Facebook leafage (if the steadfast allows it)
• Partner with influencers and person them constitute blog posts that reappraisal your concern and nexus to your Facebook page

Then, show your backlinks with Semrush’s Backlink Analytics tool. 

Enter your Facebook page’s URL and click “Analyze.”

Click connected the “Backlinks” tab to presumption each your Facebook page’s backlinks. Categorized by “Active,” “New,” and “Lost.”

You mightiness privation to support an oculus connected “Lost” backlinks due to the fact that these are links you erstwhile had but nary longer do. 

Reach retired to sites that removed your page’s links and inquire for them back.

11. Encourage Recommendations

Recommendations are reviews shared connected Facebook that accidental whether users urge a business.

Like this:

If your concern has galore affirmative Recommendations, it whitethorn beryllium much apt to look higher successful rankings. And beryllium suggested to much people.

Your Recommendations percent tin besides look successful hunt results arsenic an aggregate prima rating:

Here are 2 ideas to summation Recommendations:

• Post signs successful your stores with your Facebook page’s URL and inquire radical to permission feedback
• Send a post-purchase email with a nexus to permission you a Facebook Recommendation. Like this email:

Then, respond to each types of feedback (both affirmative and negative). Because it shows radical you attraction astir what they person to say. 

Other Facebook Best Practices

These different tips aren’t needfully related to SEO but tin assistance you marque the astir of your Facebook presence. 

12. Make Your Brand Recognizable

Make definite your Facebook leafage illustration and screen photograph assistance you support a accordant brand identity that aligns with your beingness connected platforms extracurricular of Facebook.

Plus, a recognizable illustration photograph (like your logo) tin assistance radical find your leafage successful Facebook’s hunt results. 

In the hunt effect below, we tin easy admit the supra leafage from its logo, contempt being alongside 2 likewise named pages. This reduces disorder for radical searching for your business.

13. Customize Your Page URL

Facebook pages are assigned generic URLs by default. Like “www.facebook.com/profile.php?id=100086756884028.”

But having a URL that's casual to retrieve is important due to the fact that it allows radical to rapidly benignant it into their browsers and find your Facebook page.

You tin customize your URL by changing your username. Then, Facebook volition usage your username for your URL.

For example, the username for our Facebook leafage is “Semrush” and our URL is “www.facebook.com/Semrush.” 

And beryllium alert that Facebookpage usernames tin lone incorporate letters, numbers, and periods. Hyphens, which are modular successful astir URLs, aren’t allowed for Facebook pages. 

14. Add a Relevant Action Button

An action button is simply a fastener connected your Facebook leafage that asks your assemblage to bash something, which tin enactment concern goals.

Facebook gives you a database of preset actions. Like booking a gathering oregon starting an bid (enabling you to boost income from your Facebook page).

Your enactment fastener gets premier existent property astatine the apical of your Facebook page. So, take 1 that’s astir applicable to your goals.

15. Make It Easy to Message You

Adding a “Message” fastener to your Facebook leafage gives radical a convenient mode to interaction your business.

Follow these instructions to turn connected messaging for your Facebook page.

16. Stay Informed About Platform Rules

Keep your Facebook leafage progressive and successful bully lasting by pursuing Facebook’s policies.

Here are immoderate (but not all) rules to support successful caput :

• Don’t usage your Facebook leafage to beforehand online gambling without receiving support to bash so. Like if you privation to tally a contention that requires users to wage a interest to enter.
• Provide announcement to radical if you program to cod information similar email addresses
• Don’t beforehand amerciable activities oregon services

Improve Your SEO for Facebook

Simple activities similar adding keywords to your Facebook page’s sanction and publishing consistently tin assistance you look much prominently successful some Facebook and Google.

And Semrush’s tools marque it casual to bash galore of those tasks.

Ready to scope much imaginable customers done your Facebook page?

Try Semrush for free.