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Many SEOs are coming to the decision that the alleged Google information leak was not a leak, did not incorporate ranking algorithm secrets, was 5 years retired of day and it did not amusement thing new. While that’s not however everyone feels astir it, SEOs successful wide don’t thin to hold astir anything.
Tweet By Ex-Googler Pedro Dias
As SEJ reported yesterday, determination were signs that this was not a ranking algorithm information dump and that determination were galore unanswered questions.
Our instrumentality astir the alleged leak was:
“At this constituent successful clip determination is nary hard grounds that this “leaked” information is really from Google Search… and not related successful immoderate mode to however websites are ranked successful Google Search.”
At this constituent we person much accusation and galore SEOs are saying that the accusation is not an algorithm information dump.
Some SEOs Urged Caution
While galore successful the hunt assemblage were speedy to judge the claims of a data leak astatine look value, others who attraction astir existent facts cautioned to dilatory down and deliberation archetypal and to beryllium unfastened minded to each possibilities.
Ryan Jones was the archetypal to connection a humble enactment of caution, advising radical in a tweet to presumption the accusation objectively and without preconceived ideas.
Ex-Googler Pedro Dias tweeted:
“Have nary issues with the shared data. And advising caution connected the mentation of immoderate items.”
Pedro followed up with different tweet to explicate wherefore helium couldn’t remark connected specifics:
“I tin lone talk for me. I deliberation you recognize wherefore I can’t conscionable close circumstantial items. What I’m saying is that discourse is needed and country should beryllium fixed for interpretation.”
Someone tweeted that Pedro’s effect didn’t adhd thing to the discussion.
Pedro responded:
“I didn’t accidental that. All I’ve been saying is delight beryllium cautious jumping to conclusions. If you deliberation that’s not helpful, than I’m sorry.”
The ex-Googler aboriginal tweeted astir the value of having discussions:
“Let’s punctual everyone:
– It’s steadfast to bring logical arguments to a discussion.
– It’s not steadfast to expect everyone to bargain opinions without discussing. Especially erstwhile it comes from information sources lacking context.”
Search selling adept Dean Cruddance tweeted:
“There isn’t thing that gives distant the concealed sauce.”
To which ex-Googler Pedro Dias responded:
“100%
But the interaction of this, fuels a batch of tinfoil hattery and simplistic takes connected search, which is suboptimal.
In the end, I judge it’s much detrimental than beneficial. Not for the accusation it contains, but by however it’s gonna beryllium spun and interpreted.”
This SEO Is Not Buying It
As the time passed much and much SEOs began openly doubting the leak. Twenty-year hunt selling adept Trevor Stolber (LinkedIn profile) posted his observations astir the alleged leak, indicating that helium wasn’t “buying it.”
Some of what helium posted connected LinkedIn:
- “It’s from a deprecated codification basal (still precise absorbing – but aged and not used)
- It’s not really from their ranking algorithm, it is an API utilized internally
- We already knew astir of the things that are successful there
- Good accumulation codification documentation would specify ranges and values – I spot nary of that here
- Google doesn’t usage DA (Domain Authority) – DA is an analog to PR (Page Rank) which was Google’s stand-out differentiator – I americium not definite wherefore truthful overmuch attraction is being paid to these nuances.”
Kristine Schachinger, different SEO who I personally cognize to beryllium an expert, commented successful that treatment that the accusation successful the alleged leak is dated from 2019.
“I person been speechmaking the earthy dump and they are each dated 2019 and determination is virtually thing you tin stitchery from 90% of the pages — I truthful agree. “
Others successful that treatment openly questioned if it was really a leak and astir everyone agreed that determination was thing caller successful it and advised it was amended to absorption connected Google’s caller AI Overviews, peculiarly due to the fact that AI doesn’t travel ranking factors.
This Was Not A Leak?
Out of each the radical successful SEO, the idiosyncratic who tin astir beryllium described arsenic the begetter of modern SEO is Brett Tabke. He is the laminitis of PubCon hunt selling league and besides the laminitis of WebmasterWorld, which successful the aboriginal days of SEO was the largest and astir important SEO forum successful the world. Brett is besides the idiosyncratic who coined the acronym SERPs (for hunt motor results pages).
Brett devoted 5 hours to studying the information leak and past posted his observations successful a backstage Facebook post.
Among his observations (paraphrased):
- This is not a leak
- There is zero successful it that’s straight algorithm related but alternatively they are API calls.
- He recovered thing that points to however immoderate of the information could beryllium utilized arsenic portion of a ranking algorithm.
Ash Nallawalla, an endeavor SEO with implicit 20 years of acquisition commented:
“Like I said a fewer times, it is simply an API papers with a database of calls and not an algo codification dump. At the most, we tin larn immoderate much interior Google terminology.”
Google Data Leak: Where Are The Facts?
It’s sinking successful wrong the SEO assemblage that this wasn’t the Google algorithm information leak that immoderate expected it to be. In fact, it wasn’t adjacent a leak by a Googler. And acold from being algorithm secrets galore are agreeing that determination is thing caller successful determination and that it’s conscionable a distraction.
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