ChatGPT Referral Traffic To Publishers Remains Minimal via @sejournal, @MattGSouthern

5 months ago 92
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ChatGPT referrals to publishers accrued with the instauration of web search, but stay a insignificant stock of wide traffic.

  • ChatGPT referrals to publishers are increasing eightfold but stay nether 0.1% of full traffic.
  • The New York Post, The Guardian, and Forbes saw the astir ChatGPT-driven visits.
  • Traditional hunt engines inactive thrust bulk of steadfast traffic.
ChatGPT Referral Traffic To Publishers Remains Minimal

Data from Similarweb shows that referrals from OpenAI’s ChatGPT to 14 starring quality publishers grew from astir 435,000 monthly visits successful August to 3.5 cardinal successful January.

Despite this jump, ChatGPT contributed little than 0.1% of these sites’ full visits.

Here are much highlights from a study compiled by Press Gazette.

Key Findings

  • Big Growth, Small Share: The full desktop and mobile postulation sent by ChatGPT roseate eightfold successful six months but remains a fraction of the publishers’ wide traffic.
  • Top Beneficiary: In January, the New York Post received 760,000 visits from ChatGPT, representing 0.5% of its 143.5 cardinal monthly visits.
  • Other Standouts: The Guardian and Forbes besides saw sizable gains, with 730,000 and 560,000 referrals, respectively.

Several of the publishers studied person partnerships with OpenAI, which whitethorn guarantee much predominant citations of their content.

Perplexity vs. ChatGPT

  • January Leaders (Perplexity): The New York Times (146,000 visits), CNN (139,000), and India Times (117,000).
  • Combined Six-Month Tally (ChatGPT): Forbes led with 1.7 cardinal full referrals, followed by the New York Post and The Guardian astatine 1.6 million.

ChatGPT’s referral emergence aligns with OpenAI’s instauration of web search, an optional mode that cites and links to publishers.

Another AI-powered service, Perplexity, has delivered betwixt 450,000 and 850,000 visits per period to the aforesaid 14 publishers but has not had accordant month-over-month growth.

Looking Ahead

As idiosyncratic bases for ChatGPT and Perplexity grow, publishers are watching to spot if AI volition instrumentality postulation from websites oregon if much citations volition pb to accrued clicks.

While AI hunt postulation is rising, its wide interaction is inactive limited, and publishers stay reliant connected accepted hunt engines for astir of their traffic.


Featured Image: Algi Febri Sugita/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...