Brand Partnerships: Examples and How to Get Started

What if your adjacent selling determination could multiply your assemblage seemingly overnight? 

While marque partnerships tin travel with risks, the rewards tin beryllium substantial. 

When executed properly, a collaboration with different marque oregon influencer tin dramatically summation your scope and credibility.

And consumers are connected board: a notable 71% of consumers study enjoying a bully co-brand.

But here’s the thing—it's not conscionable for the large players. Small and mean businesses person conscionable arsenic overmuch to summation from astute partnerships.

Demystifying Brand Partnerships

Modern marque partnerships are transforming selling arsenic we cognize it. They spell beyond conscionable sharing branding oregon co-promotion to forming originative alliances that archer a story, make unsocial products, and physique deeper connections with audiences.

According to a LinkedIn survey, platforms similar Instagram and Facebook are goldmines for brands looking to spice up their selling strategies, with 75% of radical turning to societal media for buying tips.

Plus, 69% of consumers spot influencers arsenic overmuch arsenic their champion friends erstwhile it comes to recommendations, highlighting the interaction of influencer partnerships.

Take the concern betwixt Curology and influencer Hyram Yarbro, for example. This collab allowed Curology to pat into the influencer's audience, apt expanding their visibility and converting followers into customers. 

What’s breathtaking present is the velocity and flexibility of forming marque partnerships. 

Thanks to societal media, brands tin rapidly DM applicable influencers and creators to commencement brainstorming an thought and footwear disconnected a collaboration. 

The Role of Brand Partners

Brand partnerships thrive connected wide communication, shared goals, and playing to each other's strengths. 

Each imaginable spouse offers thing different, whether it’s a unsocial audience, selling expertise, oregon an established lawsuit base, allowing the concern to payment your marque successful aggregate ways.

The existent powerfulness of these collaborations lies successful combining these strengths to make a competitory vantage that neither could execute alone. For instance, if you person a large merchandise but a tiny audience, partnering with idiosyncratic with a large, engaged pursuing but nary merchandise to connection could beryllium the cleanable match.

Types of Brand Partnerships

Brand partnerships travel successful galore forms, each designed to conscionable circumstantial goals. Choosing the close benignant tin boost a brand’s impact.

Here are a fewer communal types:

1. Co-Branding Partnerships: Two brands spouse to make a caller product, similar Hershey’s and Betty Crocker, teaming up to marque a peculiar brownie mix.
2. Affiliate Partnerships: Brands gain commissions by promoting each other’s products done ads similar links and banners.
3. Licensing Partnerships: A marque allows different to usage its intelligence property, specified arsenic LEGO producing Star Wars-themed sets nether Disney’s license.
4. Influencer Partnerships: Brands spouse with social media influencers to marketplace products done authentic contented that reaches targeted audiences.
5. Content Partnerships: Brands collaborate connected contented instauration to heighten their offerings, specified arsenic a question marque partnering with a fashionable question blogger for exclusive content.
6. Joint Marketing Campaigns: Brands from non-competing sectors travel unneurotic to co-market complementary products oregon services, similar a gym and a wellness nutrient store offering discounts to each other’s customers.

To spot these concepts successful action, let's research a fewer marque concern examples that showcase the powerfulness of well-executed collaborations.

Successful Brand Partnerships That Made an Impact

It's easier than ever for brands to collaborate and crook originative concepts into tangible success. The pursuing examples showcase however antithetic brands person leveraged partnerships to heighten their marketplace beingness and execute singular outcomes. 

Liquid Death’ Bold Collaborations

Liquid Death has disrupted the beverage manufacture with its bold and unconventional attack to selling water. 

One of their strategies? To forge alliances that amplify their rebellious brand identity and profoundly link with intended audiences. And they bash it often.

Examples of Liquid Death's Brand Partnerships

Pop Culture Influencer Partnerships

Liquid Death partnered with popular civilization figures that talk their language, similar Travis Barker, Netflix’s The Boys, and stone fable Ozzy Osbourne. 

This collaboration highlighted Liquid Death's electrolyte merchandise successful a memorable way, with Ozzy humorously informing fans not to snort the "death dust."

Co-branded Partnerships

Water and makeup? The collab worked arsenic Liquid Death worked with e.l.f. Cosmetics to make a themed constitution postulation labeled Corpse Paint. This astonishing collaboration betwixt a h2o marque and a cosmetics institution proved successful, blending their chiseled products into thing uniquely appealing.

Source: Liquid Death

Liquid Death is redefining selling with a strategy that’s enjoyable and entertaining. And it's paying off, arsenic evidenced by its unprecedented growth. 

Visit Seattle and The Walking Dead

Visit Seattle partnered with The Walking Dead successful a notable marque collaboration. This concern progressive Seattle autochthonal Jeffrey Dean Morgan, who plays Negan connected the show.

Source: Instagram

By merging question with fashionable civilization and leveraging personage power from Jeffrey Dean Morgan, this concern captivated a divers assemblage and enhanced Seattle's representation arsenic an breathtaking destination. 

Absolut + OceanSpray Co-Branded Products

In 2022, Absolut Vodka and Ocean Spray announced a marque partnership, bringing unneurotic 2 class leaders successful the beverage industry.

Source: Absolut

This collaboration shows that the brands recognize user preferences by merging 2 products that were already often enjoyed together: vodka and cranberry juice. 

This confederation besides broadens its lawsuit basal and enhances marque visibility, efficaciously tapping into the increasing marketplace for ready-to-drink beverages.

Dove, Nike, and the Body Confident Sport Initiative

Dove, known for its committedness to assemblage positivity, and Nike, a person successful diversion wear, person travel unneurotic to motorboat the Body Confident Sport Initiative. 

Source: Instagram

This run encourages young girls to prosecute successful sports by promoting assemblage assurance and inclusivity successful diversion environments.

Since the products from the 2 brands don’t straight compete, it was a astute mode for some brands to spouse betwixt industries and scope a wider assemblage with a affirmative message.

The Dove and Nike marque concern thrives by harmonizing their missions to empower young radical and foster a affirmative self-image. 

The operation broadens each brand’s outreach, promoting diverseness and improving engagement with audiences who worth inclusivity successful sports and idiosyncratic care.

Now, let’s research however you tin motorboat your ain marque concern to pat into akin benefits and opportunities.

How Small and Medium Businesses Can Find Potential Brand Partners

Brand partnerships connection a fantastic mode for tiny and mean businesses to grow their reach. Whether connecting successful idiosyncratic oregon utilizing integer tools, determination are plentifulness of ways to find the cleanable match.

The archetypal measurement is simply a heavy dive into knowing your customers. This tin beryllium achieved done audience research utilizing surveys, lawsuit interviews, and probe tools. Gaining a wide representation of who your assemblage is volition assistance you place brands oregon influencers that align with their interests and needs.

Here are immoderate different applicable tips to animate your collaborative efforts.

Navigating the satellite of marque partnerships doesn't person to beryllium complex. Apps similar Influencer Analytics and Audience Intelligence tin simplify the hunt for perfect partners, making it easier to link with those who align with your brand’s values and goals.

Influencer Analytics

Influencer Analytics is an app that lets you find influencers and negociate your full influencer selling run rhythm successful 1 place. 

One of the standout features is that you don’t request a well-established marque to link with influencers. Instead, you tin easy filter influencers by class to find the cleanable lucifer for your campaign.

You tin find influencers successful a fewer antithetic ways.

In the “Influencer Discovery” tab, hunt for influencers connected YouTube, Twitch, Instagram, oregon TikTok. 

Once you take a platform, you tin usage assorted filter combinations to hunt for influencers by assorted criteria. 

For example, the influencer’s category, country, assemblage size, and galore others.

Or, if you don’t cognize wherever to commencement with the filters, you tin usage the AI-powered hunt diagnostic to find influencers by describing what you're looking for successful elemental words (this diagnostic tin besides beryllium recovered connected the location page). 

Simply participate your circumstantial details successful the substance container and click “Create magic.”

After you click “Create magic,” the app volition instrumentality a database of matching influencers. You tin click connected an influencer to presumption their profile. 

Here, you'll find invaluable details specified arsenic work frequency, presumption and subscriber statistics, estimated advertizing costs, and more.

As you research imaginable marque partnerships, you tin prevention searches, make lists, and export them arsenic needed.

To negociate your campaigns, spell to the “Campaign Management” tab, wherever you tin tally influencer campaigns from commencement to finish, show real-time performance, and measure the results.

Note: The Campaign Management diagnostic is disposable arsenic an in-app add-on diagnostic for $69/month.

Audience Intelligence

The Audience Intelligence app helps you recognize audiences connected a deeper level by analyzing the demographics and psychographics of a marque oregon influencer’s followers. 

It uncovers their interests, habits, and the creators they prosecute with, making it casual to find influencers and imaginable marque partnerships that align with your goals.

To get started, sanction the report, participate the desired marque oregon influencer’s X handle, and click “Create New Report.”

The app volition make an overview of the brand’s audience.

For much elaborate accusation connected interests, demographics, assemblage segments, etc., click connected immoderate conception successful the report.
 

For imaginable marque partnerships, cheque retired the "Top Brands" oregon "Top Influencers" sections. 

These volition amusement you the astir applicable brands and influencers your assemblage follows, helping you place imaginable partners who align with your audience’s preferences. 

You tin besides use filters to constrictive down the information by circumstantial criteria, similar country, language, oregon assemblage size.

The “Affinity” people tells you however overmuch overlap exists betwixt the 2 audiences. A higher affinity % could amusement you which imaginable partners mightiness marque the astir sense. 

Use the paper astatine the apical to drill down into circumstantial areas. 

For example, usage the "Interests" and "Media Affinity" tabs to spot what contented and channels your assemblage engages with the most. This volition usher you successful choosing partners your assemblage already trusts.

Once you've identified applicable influencers oregon brands, you tin scope retired to research concern opportunities based connected shared assemblage interests and values.

Crafting a Brand Partnership Pitch

Ready to attack imaginable marque partners?

Here's however you tin marque your archetypal moves toward gathering meaningful collaborations that amplify your brand's dependable and reach.

1. Craft a Personalized Message

Avoid generic pitches. Tailor your connection to amusement genuine involvement successful the influencer oregon brand. Highlight however your values align and however a concern could payment some parties.

2. Be Clear About the Value

Explain however the concern benefits them. Whether it’s accrued visibility, entree to a caller audience, oregon shared contented creation, marque definite they spot the upside for their marque oregon platform.

3. Address Potential Concerns

Partners whitethorn interest astir fit, ROI, oregon marque reputation. Address these concerns head-on by outlining your shared goals and emphasizing the benefits of moving together.

4. End with a Clear Call to Action

Make it casual for them to instrumentality the adjacent step. Suggest a clip for a call, oregon inquire if they’re unfastened to discussing further details.

Maximize Your Reach with Brand Collaborations

Brand partnerships are much than conscionable a selling tactic; they're a strategical mode to standard your scope and impact. 

By leveraging these collaborations, SMBs and marketers tin unlock caller audiences and caller opportunities.

Eager to find your cleanable marque partner? 

Explore our Influencer Analytics and Audience Intelligence tools to kickstart your concern journey. With the close insights and strategy, there’s nary bounds to what you tin execute together!