Banner Ad Sizes: Choosing the Right Size

Looking for a banner advertisement size guide? This nonfiction has each the details connected modular sizes that tally connected Google Display and societal media advertisement networks. 

Standard banner sizes are defined by their tallness and width (in pixels) connected a webpage. They notation to the shape, however ample oregon tiny the advertisement volition appear, and however it volition acceptable among different elements connected a page. 

Knowing your options is important truthful you tin visualize however your advertisement volition look, and however easy radical volition beryllium capable to spot the ad.

On the Google Display Network, modular banner sizes are the following:

1. Leaderboard (728x90 advertisement size)
2. Large rectangle (336x280 advertisement size)
3. Medium rectangle (300x250 advertisement size)
4. Mobile banner (300x50 advertisement size)
5. Wide skyscraper (160x600 advertisement size)

Ideally, advertisement record sizes should beryllium little than 150KB to tally good connected Google Display. They should besides beryllium uploaded successful 1 of these formats:

• JPEG
• SWF
• PNG
• GIF

For societal media ads, these are the astir communal sizes:

Facebook and Instagram

• Images for provender should person an facet ratio of 1:1 and a solution of 1080 x 1080.
• Images for stories and reels should person an facet ratio of 9:16 and a solution of 1080 x 1920.
• Videos for provender and stories request an facet ratio of 4:5 and a solution of 864 x 1080.
• Videos for reels request an facet ratio of 9:16 and a solution of 500 x 888.
• Carousel ads for provender should person an facet ratio of 1:1 and a solution of 1080 x 1080 oregon 1080 x 1920.

TikTok

• Top presumption format ads request an facet ratio of 1:1, 9:16 oregon 16:9, with a solution of 540 x 960.
• Branded ngo ads should person an facet ratio of 9:16 and a solution of 720 x 1280.
• Brand takeover ads request an facet ratio of 9:16 and a solution of 720 x 1280.
• In-feed ads necessitate an facet ratio of 9:16 and a solution of 540 x 960, 640 x 640 oregon 960 x 540
• Collection ads necessitate an facet ratio of 1:1, 9:16, oregon 16:9, with a solution of 640 x 640, 720 x 1280, oregon 1280 x 720.

Snapchat

• All ads connected Snapchat (whether image, video, postulation oregon communicative format) should person an facet ratio of 9:16 and a solution of 1080 x 1920.

X (formerly known arsenic Twitter)

• Images for promoted ads request an facet ratio of 1:1 oregon 1.91:1.
• Videos for promoted ads request an facet ratio of 1:1 oregon 1.91:1 with a solution of 628 x 1200, oregon 1200 x 1200.
• Carousels for promoted ads request an facet ratio of 1:1 oregon 1.91:1
• Pre-roll ads successful the amplify format necessitate an facet ratio of 1:1 oregon 16:9, with a solution of 1200 x 1200.
• Sponsorship ads successful amplify required an facet ratio of 1:1 oregon 16:9, with a solution of 1200 x 1200.
• Trend takeover ads request an facet ratio of 16:9.
• Live ads should person a solution of 1280 x 720.

Choosing the size of a banner advertisement volition beryllium connected your advertisement strategy, and the desired extremity of your ad(s).

Factors that tin power this determination see what instrumentality your assemblage uses, the substance and representation size successful your ad, wherever the advertisement volition beryllium featured, your messaging, and the call-to-action (CTA) of the ad.

Importance of Using Standard Sizes

Banner ads look successful social, display, and video channels, and tin beryllium a substance of substance and images. In fact, banner ads are truthful communal that the mean idiosyncratic sees implicit 1,700 banner ads per month. 

In specified a competitory space, marketers person to person intentional advertisement strategies that origin successful each plan aspects of a banner ad, including size.

Digital advertizing is akin to printed advertising, wherever modular banner sizes let brands to advertise connected billboards and different spaces successful public. Online, publishers supply circumstantial units for integer ads, and these units typically person size specifications that are determined by the Interactive Advertising Bureau.

Knowing and designing ads based connected modular sizes means that each components of your advertisement are disposable connected a leafage (you don’t walk clip having to edit designs retroactively) and that you person a granular knowing of the online advertisement world.

Standard advertisement sizes are wide accepted and person played a portion successful the effectiveness of banner ads. Brands that truthful travel modular advertisement sizes person a higher accidental of a palmy advertisement campaign.

Web banners are ads that diagnostic connected blogs, ecommerce sites, and integer publications. The astir communal web to spot these types of ads is the Google Display Network. These ads tin beryllium utilized to summation postulation to a targeted landing page, summation marque awareness, and summation marque revenue.

There are 5 communal sizes for Google Display banner ads.

A Leaderboard banner advertisement has a 728 pixels width and a 90 pixels height; it tin besides beryllium called a Super banner. This benignant of advertisement banner is usually astatine the apical of an online page, and truthful is 1 of the archetypal things that users see.

Leaderboard ads are favorable due to the fact that they are truthful disposable and instantly gully people’s attention. 

Subsequently, there’s a higher accidental that leaderboard ads volition beryllium clicked connected and promote conversions. Leaderboard ads are positioned supra the fold connected web pages (the enactment wherever users person to statesman scrolling to presumption much of the page) and truthful are effectual due to the fact that they are readily seen earlier users statesman navigating.

The ample rectangle advertisement was delisted by the IAB arsenic it was not often accommodated connected ad networks. The advertisement would beryllium connected the broadside of contented successful the signifier of a ample rectangle, and saw comparative occurrence arsenic a banner.

A mean rectangle advertisement is the smaller mentation of the present delisted ample rectangle ad. It has a tallness of 300 pixels with a 250-pixel width. It is besides known arsenic an MPU oregon Med Rec ad.

Medium rectangle ads are fashionable with marketers due to the fact that they are utile for some desktop and mobile advertising, and person capable abstraction for brands to archer a communicative without being excessively consuming connected pages.

Mobile banners are 300 pixels wide and 50 pixels tall, and look connected mobile devices. They are 1 of the smaller advertisement sizes available, and are reasonably priced. 

Naturally, the smaller sizing means that brands person little abstraction to see ad copy, images, and interactive media successful these ads, however, they tin nutrient large ROI if curated well. They thin to diagnostic astatine the apical oregon bottommost of mobile screens.

While these are the modular sizes of web banners, the format of each advertisement tin beryllium different. For example, ads tin beryllium static, animated, interactive, expandable, pop-up oregon transitional. Whatever dynamic you take for your ad, effort to plan with 1 of the supra 5 sizes successful mind.

There are a fewer things to instrumentality into relationship erstwhile selecting the close banner size for your advertisement and brand. 

These factors tin person a large interaction connected your ads’ performance, arsenic good arsenic however the advertisement looks connected the page, and however casual it is to work and understand. Before deciding your banner size, deliberation astir these elements: 

Target audience

Who your advertisement is talking to should play a large relation successful the size of your banner. The demographics and behaviors of your people assemblage volition alteration however radical prosecute with your advertisement and should find however the advertisement is formatted and sized. 

For example, younger audiences whitethorn respond amended to small, much discreet banners that don’t disrupt the travel of the idiosyncratic experience. 

Old demographics whitethorn similar larger banners that are clearer and much evident successful their positioning.

Similarly, if your people assemblage astir commonly uses Facebook, you whitethorn privation to probe the astir fashionable banner sizes for Facebook ads successful bid to champion resonate with the desired people. Your assemblage volition archer you their preferred platform, and the level should pass the banner size you choose.

Where an advertisement appears has a nonstop correlation to its success. Placement affects visibility, click-through rates, and the wide effectiveness of an advertisement campaign. 

You should see what platforms your people audiences use, and prioritize advertisement banners connected these platforms. 

Likewise, wherever connected the leafage your advertisement shows tin assistance output amended results. For instance, autochthonal advertizing – wherever banner ads seamlessly integrate with surrounding contented – tin consciousness little intrusive to audiences and bring affirmative results. 

Alternatively, placing banner ads astatine strategical points of the lawsuit travel tin summation the accidental of conversions.

Budget

Ads outgo wealth and unsurprisingly, your banner advertisement strategy volition beryllium driven by your institution budget. 

Popular platforms and precocious postulation websites thin to person higher advertizing costs, however, if that is wherever your people assemblage chiefly are, it whitethorn beryllium worthy the investment. 

Spend clip assessing the outgo per content oregon click crossed antithetic platforms and effort to allocate your fund accordingly to guarantee optimal scope without overspending. 

Remember to way and analyse show metrics implicit clip to reshuffle fund allocation toward the best-performing banner ads.

Your fund should beryllium centered astir your marque goals. If you’re focusing connected conversions, fund should beryllium fixed to ads that person proven conversions. If you’re focusing connected subscribers, fund should beryllium fixed to ads that animate sign-ups. 

Messaging

Your messaging is what tells radical a communicative and represents your marque – it’s however you seizure people’s attraction and however you show that your advertisement has existent value. 

Your connection should beryllium concise and work good wrong the abstraction that you’ve chosen for your ad. If you person tons of substance oregon elaborate images, a bigger sized advertisement volition beryllium necessary.

You should besides see if you privation to tally A/B tests to experimentation with your messaging. If so, inquire yourself however overmuch volition you alteration the messaging successful your ad, and volition that necessitate a banner advertisement size alteration also? 

Equally, deliberation astir the discourse that your advertisement volition look successful – if it’s connected a level with tons of text-heavy content, possibly a smaller advertisement with animated messaging would beryllium much charismatic to users.

AdCreative.ai (available successful the Semrush App Center) is an AI-powered level that creates advertisement creatives for amended conversions. The instrumentality tin make much than 180 ads and banners wrong seconds, and tin lend to 14x higher conversions and click-through-rates.

No erstwhile plan acquisition is indispensable to usage the app. You tin take ads for societal media oregon display ads, and the level volition automatically size the advertisement based connected your preferences. The database of sizes disposable are each acceptable for Google Display and societal media banner ads.

You tin past participate substance that you would similar to amusement connected your ad, breached down by headinline, assemblage text, and call-to-action (CTA). AdCreative.ai ensures that the transcript fits neatly and intelligibly wrong the advertisement size.

Afterward, you tin browse a ample enactment of advertisement creatives, each with the optimal size. Every proposition includes a people retired of 100 for the creatives’ conversion ability, positive actionable tips to amended the ad’s outcomes. 

As a result, you tin instrumentality high-potential ads successful little time, with maximum impact.

Final thoughts

Banner advertisement size is the instauration of immoderate large run due to the fact that it’s the template you springiness your marque to archer a communicative and punctual radical to act. They tin beryllium conscionable arsenic important to an advertisement strategy arsenic where, when, and to whom your advertisement is shown. 

But you don’t request a decorator to cognize the close banner advertisement sizes – you tin leverage blase AI tools similar AdCreative.ai and instrumentality smart, lucrative, scaled ads successful seconds.