Ask An SEO: How To Move From Page 2 To Top Positions via @sejournal, @rollerblader

7 months ago 98

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Today’s Ask an SEO question comes from Roy successful Dinajpur:

“My website URL [is] inactive [in] presumption No. 15. How tin summation to No. 3 oregon 4?”

Great question, and apt 1 of the apical 5 that get asked. The reply is situational, and it is easier to resoluteness erstwhile you don’t overthink it.

The archetypal happening to bash is to look astatine the existent pages successful the apical 10 positions and make a database by leafage of:

What they person successful common.
Talking points and topics they cover.
How galore internal links that constituent to these pages.
The fig of prime and spammy backlinks each leafage has.
On-page factors similar HTML structure, schema, and the prime of the content.
Content formatting and if they’re presenting the contented successful the astir easy-to-understand and usage formats.

I similar to bash this successful spreadsheets due to the fact that it lets maine either delegate values from 1 to 10 and adhd them up, oregon spot what is missing and what is included crossed the sites much easily.

If you delegate a fig for each leafage with the facet I’m looking for, I tin adhd the columns and rows up to spot however communal it is based connected the higher number.

If you lone usage a 1 (1), meaning it exists connected the page, the higher the number, the much pages person it. If standing the prime of content, UX, formatting, sourcing, etc., I delegate 1 to 10.

Once added up crossed oregon down, I tin spot which pages are the champion and look astatine why. From there, I tin statesman moving connected my saltation and make an adjacent amended experience.

Pro-tip: Better experiences whitethorn sometimes mean little content, removing circumstantial sections arsenic they whitethorn not beryllium topically relevant, oregon adding successful things I didn’t deliberation of but marque sense.

But don’t trust connected this alone. Go deeper into the features connected the pages and wrong the websites ranking supra you, and past look astatine your ain page.

Start To Review Your Own Content Or Page

Now, inquire yourself:

Do I person the aforesaid contented oregon not?
Is my contented oregon leafage sharing thing unsocial oregon much utile than these?
They each person X content, but is it topically applicable to the query I privation my leafage to amusement up for?
- If not, delete it truthful my leafage is much on-topic.
- If yes, adhd it.
What could beryllium amended explained, oregon could clearer examples beryllium utilized that are missing from theirs?
Can I easy sorb the text, oregon would bullets, tables, videos, dependable clips, images, and infographics marque it better?

These are ways you tin statesman to make much adjuvant contented connected your page. Then, look astatine immoderate of the different factors that tin help. Internal links tin beryllium a bully spot to start.

Where connected my website bash I notation this topic, product, oregon service, and volition linking to my leafage assistance the website visitor?

If these aforesaid pages person postulation and backlinks and get societal shares, adhd the interior link. Just marque definite it benefits the extremity idiosyncratic and is not conscionable determination for SEO.

Now, look to spot if you person conflicting interior links (links to the antithetic pages disconnected of the aforesaid keywords and the aforesaid intent).

In immoderate cases, backlinks could beryllium a factor, particularly with “Your Money of Your Life” (YMYL) and aesculapian queries. What does your leafage person that the others bash not, and however is it much trustworthy than theirs?

You tin usage this to inquire the websites linking to them to see you oregon regenerate their links with your assets instead.

Another enactment is to statesman gathering prime links to your resource, but avoid spammy tactics similar wide emailing, impermanent posting, scholarships, grants, forum and blog comments, PBNs, and nexus exchanges.

Technical audit and on-page SEO tin assistance you arsenic well. Schema does not assistance with rankings, but it does assistance with affluent results and lets hunt engines cognize what your leafage is about. Make definite yours is not deprecated and is up to date.

Check your header tags, titles, descriptions, and wording. When doing that, besides guarantee that your contented is astir the aforesaid speechmaking level and connection benignant arsenic the assemblage you privation to reach.

Look At The Overall Site

Another happening is to see the tract overall.

Having 1 oregon 2 prime pages is good, but what astir different topics that enactment for the aforesaid assemblage and would beryllium absorbing for them to work erstwhile they decorativeness the leafage they’re on? This applies to ecommerce, publishers, and everything successful between.

Are you utilizing AI and LLMs to make content? You should astir apt delete that contented instantly if you didn’t spell successful and edit it to person accusation lone a quality with acquisition would know.

If you’re utilizing LLMs to make content, you’re recycling the cognition already retired determination versus adding thing new. It is the aforesaid arsenic scraping 4 oregon 5 sites and utilizing an nonfiction spinner to nutrient the output.

Is determination bladed contented that is besides successful the class oregon being recommended? Delete that, too. Same with recommended articles from 3rd parties and advertisement networks.

Having a mates of good-quality pages is great, but if the idiosyncratic clicks connected the adjacent nonfiction and it is thin, outdated, oregon inaccurate, you’re providing a atrocious experience, and immoderate algorithms whitethorn usage sitewide classifiers.

Those bladed and spammy pages that bash not amended and supply solutions interaction the high-quality pages.

If each other is adjacent betwixt you and different site, these low-quality pages could beryllium the deciding origin if your high-quality leafage makes it to leafage 1 and who stays connected leafage 2 if each other is equal.

The aforesaid goes for leafage and tract speed. Yes, they matter, but not that overmuch unless you’re a publisher.

Do Everything Right And You Should Get There

Sometimes, you tin bash everything close and person the champion experience, but Google, Bing, Yahoo, Baidu, oregon Naver doesn’t bring you up to leafage 1 oregon apical positions. Then you magically leap there, arsenic bash different pages during a halfway update.

There’s nary one-size-fits-all solution for moving to the apical 5 positions from leafage two, but by doing everything right, you should yet marque it there.

Fix the issues supra and past support moving connected it. Eventually, it pays off, and you’ll apt spot your tract and pages commencement hitting leafage 1 and going to apical positions erstwhile you’ve fixed enough.

If you’re connected leafage two, that means your leafage and your tract person immoderate prime that is trustworthy.

Now, it’s a substance of fine-tuning that acquisition truthful that it tin go a leafage 1 result. The supra extremity should assistance you diagnose what could beryllium better; erstwhile done, it’s a waiting crippled if your acquisition is already there. I anticipation this helps.

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Featured Image: Paulo Bobita/Search Engine Journal