Apple Statistics – Users, Devices, and Revenue

Apple presently ranks arsenic 1 of the astir invaluable companies with a marketplace headdress of $3.31 trillion.

Founded successful 1976, the institution had a agelong past of innovations from introducing the iPhone successful 2007 to releasing the mixed-reality headset Apple Vision Pro successful 2024.

Today, determination are implicit 2.2 cardinal progressive Apple devices worldwide.

Apple dominates assorted categories worldwide and successful the US, from smartphones to tablets, and has a monolithic services business. Apple’s App Store unsocial attracts much than 650 million play progressive users worldwide.

Continue speechmaking to find the latest Apple statistic successful 2024.

Here’s a speedy summary of what you’ll find connected this page:

• Key Apple Stats
• Apple Annual Revenue
• Apple Quarterly Revenue
• Apple Revenue by Category
• Apple Revenue by Region
• Apple iPhone Market Share
• Apple iPad Market Share
• Apple Mac Market Share
• Number of Active Apple Devices Worldwide
• Apple Ad Revenue
• Apple Music Subscribers
• Number of Available Apps successful the Apple App Store
• Number of Available Games successful the Apple App Store
• How Many People Work astatine Apple?

Key Apple Stats

• Apple registered an yearly gross of $383.29 billion successful 2023.
• There are astir 2.2 billion progressive Apple devices worldwide.
• iPhone is the largest class by sales, accounting for 50.46% of Apple’s full quarterly gross successful Q2 2024.
• 161,000 employees enactment astatine Apple.
• 3.84 million apps are disposable successful the Apple App Store

Apple Annual Revenue

Apple brought successful an yearly gross of $383.29 billion successful 2023. Revenue has decreased by 2.8% implicit the erstwhile fiscal year.

Here’s a array with Apple’s yearly gross since 2009:

Source: Apple

Apple Quarterly Revenue

Apple generated a quarterly gross of $90.75 billion successful Q2 2024, representing a 4.31% year-over-year decrease.

We’ve charted Apple’s quarterly gross since Q1 2019:

Source: Apple

Apple Revenue by Category

iPhone income accounted for implicit fractional (50.46%) of Apple’s quarterly gross successful Q2 2024, amounting to $45.96 billion.

The iPhone class remains the largest class by income to Apple to date.

Here’s a elaborate breakdown of iPhone income since Q1 2018, including a stock of full Apple revenue:

Apple’s work concern (includes gross from the App Store, iTunes Store, fees related to AppleCare, Apple Pay, and different services) is the 2nd largest category.

In Q2 2024, Apple services gross amounted to $23.87 billion, accounting for 26.3% of full quarterly revenue. That’s an all-time precocious gross from services to date.

We’ve charted Apple’s services gross since Q1 2018:

Apple wearables, home, and accessories gross includes income of Apple Watch, wireless headphones, HomePod, Apple TV, and accessories.

Apple wearables, home, and accessories gross amounted to $7.91 billion successful Q2 2024, accounting for 8.72% of full revenue, that’s much than Mac ($7.45 billion) oregon iPad ($5.56 billion) sales.

Here’s a elaborate breakdown of Apple wearables, home, and accessories gross since Q1 2018:

Mac income reached $7.45 billion successful Q2 2024, accounting for 8.21% of Apple’s full quarterly revenue.

Here’s a array with Mac gross since Q1 2018:

Apple registered $5.56 billion successful iPad income successful Q2 2024, accounting for 6.13% of full quarterly revenue.

Here’s a array showing iPad income since Q1 2018:

Source: Apple

Apple Revenue by Region

Apple provides a determination breakdown of gross by region.

Apple income information is based connected the determination of customers and sales.

The Americas portion accounted for $37.27 billion (41.07%) of full Apple gross successful Q2 2024. Revenue from the Americas marketplace has decreased by 1.35% implicit the past year.

Here’s a elaborate breakdown of Apple quarterly successful the Americas portion since Q1 2018, including stock of full revenue:

Europe is the second-largest marketplace for Apple. Apple’s gross successful Europe amounted to $24.12 billion successful Q2 2024, 26.58% of full quarterly revenue.

We’ve charted Apple’s quarterly gross from the European marketplace since Q1 2018:

The Greater China marketplace accounted for $16.37 billion of Apple’s quarterly gross successful Q2 2024, representing 18.04% of full revenue.

Here’s a array with Apple Greater China gross since Q1 2018:

Apple’s gross successful Japan amounted to $6.26 billion successful Q2 2024, accounting for 6.9% of full quarterly revenue.

Here’s a array showing Apple Japan’s gross since Q1 2018:

Apple’s gross successful the remainder of Asia Pacific amounted to $6.72 billion successful Q2 2024, accounting for 7.41% of full quarterly revenue.

We’ve charted Apple’s gross successful the Rest of Asia Pacific since Q1 2018:

Source: Apple

Apple claimed a 17% market stock of the worldwide smartphone marketplace successful Q1 2024.

Here’s a array with Apple iPhone’s worldwide marketplace stock since 2007:

Source: Counterpoint Research

In Q1 2024, Apple iPad claimed a 32% marketplace stock of the planetary tablet market.

That’s down from 35.2% marketplace stock successful Q1 2023.

Here’s a array showing iPad marketplace stock since 2022:

Sources: IDC, IDC

In Q1 2024, Apple Mac accounted for an 8.1% marketplace stock of the worldwide desktop, laptop, and workstations market.

That’s an summation from the 7.1% marketplace stock reported successful Q1 2023.

Source: IDC

Number of Active Apple Devices Worldwide

According to the Q1 2024 property release, determination are 2.2 billion progressive Apple devices worldwide.

Here’s a array with the fig of progressive Apple devices worldwide since 2016:

Sources: Apple, Statista

Apple is forecasted to make $10.34 billion successful advertisement gross worldwide successful 2024.

In the US alone, Apple is estimated to bring successful $6.17 cardinal successful advertisement gross successful 2024. That’s a 20.98% summation compared to the erstwhile year.

Here’s a elaborate breakdown of Apple advertisement gross worldwide since 2021:

Source: eMarketer, eMarketer

Apple Music Subscribers

Apple Music has 89.8 million subscribers worldwide arsenic of September 2023. That’s an summation from 78 cardinal subscribers successful June 2021.

Here’s a elaborate breakdown of Apple euphony subscriber maturation since October 2015:

Sources: Statista, MIDiA Research

Number of Available Apps successful the Apple App Store

According to caller data, 3.84 million apps are disposable successful the Apple App Store.

Here’s a array with the fig of disposable apps successful the Apple App Store since July 2008:

Source: Statista

Number of Available Games successful the Apple App Store

The Apple App Store presently offers 1.02 million games for download.

Here’s a array with the fig of disposable games successful the Apple App Store since July 2008:

Source: Statista

How Many People Work astatine Apple?

As of September 2023, Apple had astir 161,000 employees worldwide.

The fig of employees decreased from 164,000 successful 2022.

Here’s a elaborate breakdown of the fig of Apple employees worldwide since 2009:

Among Apple employees successful the US connected an H-1B visa, the median basal wage is $164,299.

Source: Apple, H1B Salary Database

Conclusion

That’s it for my database of Apple stats successful 2024.

Apple operates successful a highly competitory situation with companies similar Samsung and Xiaomi. It volition beryllium absorbing to spot whether Apple volition beryllium capable to support its marketplace dominance successful the future.