Airbnb SEO: How to Optimize a Listing to Get More Bookings

What Is Airbnb SEO?

Airbnb hunt motor optimization (SEO) refers to the signifier of applying techniques designed to assistance you look much prominently successful Airbnb's hunt results, which tin pb to much imaginable bookings.

Compared to regular SEO—which aims to amended a website’s visibility successful accepted hunt engines similar Google—Airbnb SEO is focused connected conscionable 1 oregon a fewer listings alternatively than an full website with galore pages. 

Airbnb considers galore factors erstwhile determining which listings to show and successful what order, including:

• Quality: A listing's photos, reviews, ratings, amenities, and wide work grounds impact rankings (i.e., wherever the listing appears)
• Popularity: Guest engagement done wishlist saves, messages, and booking rates impacts visibility
• Price: Properties with competitory rates compared to akin listings successful the country thin to fertile higher
• Location: Listings adjacent fashionable attractions and areas typically execute amended successful search

10 Ways to Improve Your Airbnb Search Ranking

Here are immoderate of the astir effectual ways to amended your listing's visibility and pull much bookings.

1. Take Professional-Quality Photos

Compelling images are important for Airbnb hunt optimization, due to the fact that the Airbnb algorithm takes photos into relationship erstwhile assessing listing quality.

Photos (especially the screen photo) are among the archetypal things imaginable guests see, making the quality betwixt a booking and a scroll past. What’s more, prime photos tin pb to higher engagement, which besides improves your rankings.

Take this high-ranking Airbnb listing of an flat successful Paris. You’ll announcement the photos are well-lit, taken from antithetic angles, and amusement a cleanable apartment.

Ideally, get a pro lensman to showcase your abstraction successful its champion light. 

If that’s not an enactment for you, travel Airbnb's champion practices to assistance your photos basal out:

• Clean and declutter your space
• Shoot photos erstwhile rooms get the astir daylight and debar utilizing flash 
• Take horizontal photos to enactment amended with Airbnb's hunt show format
• Include a premix of wide shots, mid-level shots, and close-ups to amusement some the larger abstraction and much circumstantial details
• Upload high-resolution images (at slightest 1,200 x 800 pixels)
• Add captions to item cardinal features 

2. Create a Complete Listing with a Compelling Title and Description

A elaborate listing helps Airbnb's algorithm recognize your spot and amended lucifer it to guests’ searches. 

First, constitute a compelling rubric that highlights your property's unsocial selling points and encourages imaginable guests to larn more. 

For example, highly-ranked listings successful London person appealing titles that notation things similar breath-taking views and precocious spot values. 

Focus connected your property's standout features, specified arsenic the views, location, oregon unsocial character. The much specific, the better. Something similar "10 Minutes from the London Eye" is much convincing than "Great Location."

Then, implicit your description. For champion results, travel these guidelines to optimize each statement section:

• About this space: Lead with what makes your spot unsocial and special
• The space: Detail the layout and country configurations
• Guest access: Clarify which areas are backstage versus shared
• Other things to note: Include applicable accusation astir parking, proscription options, and immoderate limitations

A bully illustration is this listing successful New York. It includes a elaborate statement of the abstraction and important details astir parking and the neighborhood. 

3. Add Amenities to Your Listing

Adding much amenities to your spot tin summation your visibility due to the fact that guests often filter their searches by amenities. 

According to Airbnb, the top 10 amenities guests filter for are:

• A pool
• WiFi
• A kitchen
• Free parking
• A blistery tub
• A washing instrumentality oregon dryer
• Air conditioning oregon heating
• Self check-in
• TV oregon cable
• A fireplace

When a imaginable impermanent uses the filter function, Airbnb volition automatically suggest immoderate of those fashionable amenities similar Wi-Fi, aerial conditioning, and a hairsbreadth dryer:

If you don’t connection these perks, see whether you tin adhd them to amended your listing’s visibility.

4. Get More Reviews & Ratings

Airbnb uses some reviews and prima ratings arsenic ranking factors successful their hunt algorithm, which means collecting impermanent feedback tin amended your listing's visibility successful hunt results.

Guests tin permission 2 types of feedback wrong 14 days of checkout: a prima standing crossed six categories (cleanliness, accuracy, check-in, communication, location, and value) and a written reappraisal of their experience.

To promote much (hopefully positive) ratings and reviews:

• Leave a reappraisal oregon standing of your guests first, which mightiness promote them to bash the aforesaid for you
• Address issues rapidly and respond promptly to impermanent concerns during their stays
• Go supra expectations—small touches similar a invited enactment oregon a database of recommended activities marque memorable stays that guests mightiness beryllium much apt to complaint oregon review
• Send a affable connection aft checkout thanking guests and politely asking for their feedback

5. Reply to Guests

Airbnb’s algorithm considers your responses to guests erstwhile ranking listings, truthful purpose to judge the bulk of bookings and beryllium arsenic punctual arsenic possible.

Airbnb considers two metrics related to replies:

• Response rate: The percent of caller inquiries and preservation requests you responded to wrong 24 hours implicit the past 30 days
• Response time: The mean magnitude of clip it took for you to respond to each caller messages implicit the past 30 days

You tin find your existent effect show connected your dashboard to spot however you’re doing and whether there’s country to improve.

Those details are besides publically displayed connected your listing:

6. Turn On Instant Book

Turning connected Airbnb’s Instant Book feature—which lets guests publication without needing your approval—can boost your listing’s visibility. 

This is due to the fact that you’ll look successful searches erstwhile users person filtered for Instant Book. And it indirectly has a affirmative interaction connected rankings due to the fact that it speeds up your effect time.

Before activating Instant Book, marque definite it’s close for you. 

You won’t get the accidental to vet your guests earlier confirming their stays. If you person circumstantial requirements oregon preferences, it mightiness not beryllium the champion option.

8. Offer Competitive Pricing

Offering pricing that’s a spot debased compared to akin listings adjacent tin summation your visibility and besides thrust much bookings. 

Airbnb automatically shows affordable listings higher up.

And guests tin filter by price. Like this:

To boost your hunt performance, see adjusting your terms oregon offering discounts. Especially during quiescent periods oregon if your listing is new.

9. Maximize Your Listing’s Availability

The much flexibility you connection astir erstwhile and however agelong guests tin stay, the much apt your listing is to amusement for the dates guests person selected. 

(You won’t amusement successful results astatine each if your listing isn’t disposable during a specified day range.) 

Here are immoderate tips for optimizing your calendar:

• Display availability into the aboriginal arsenic acold arsenic possible
• Block retired periods of unavailability to debar rejecting imaginable guests
• Decrease oregon region your minimum enactment length

The higher your availability, the much chances you person to amusement up successful search. 

That said, don’t perpetrate to hosting idiosyncratic if you won’t beryllium capable to accommodate them. Cancelations negatively interaction hunt performance. 

10. Become a Superhost 

Earning Superhost presumption tin importantly boost your listing's visibility successful Airbnb hunt results, and it signals to imaginable guests that you connection high-quality hospitality. 

Airbnb rewards Superhosts with accrued vulnerability and a peculiar badge that appears prominently successful hunt results.

To execute Superhost status, you request to support these show metrics implicit a 12-month period:

• Achieve a 4.8+ wide impermanent rating
• Host astatine slightest 10 stays oregon 3 stays that unneurotic span 100 days
• Keep your cancellation complaint beneath 1%
• Respond to 90% of caller messages wrong 24 hours

Airbnb evaluates these criteria each 3 months, and you'll automatically gain Superhost presumption erstwhile you conscionable each requirements. 

The badge remains connected your listing arsenic agelong arsenic you support these standards, helping it basal retired successful hunt results and perchance attracting much bookings.

How to Optimize Your Airbnb Listing for Google Search

Getting your listing to rank successful Google tin assistance you look successful search results pages beyond the Airbnb level and yet pb to much bookings. 

To optimize your listing for Google, you request to find the close keywords (terms applicable audiences participate into hunt engines) and see them successful your listing.

The process of uncovering keywords is known arsenic keyword research, and you tin bash it utilizing Semrush’s Keyword Magic Tool.

Open the tool, participate a effect keyword (a wide word related to your listing), similar “airbnb miami beach.” And click “Search.”

You’ll spot a database of related presumption that users hunt for:

Look for presumption that are astir applicable to your listing. For example, if your listing is located successful the confederate information of Miami Beach and includes a pool, absorption connected presumption that align with that.

Then, wage peculiar attraction to the search volume (how often the presumption are searched for connected mean per month) and keyword difficulty (how competitory a keyword is).

Ideally, you’ll privation to absorption connected keywords that are somewhat fashionable but not excessively competitory truthful you person a bully accidental of ranking. 

Drive More Visibility with Airbnb SEO

SEO is 1 of the astir effectual ways to maximize your listing’s show successful search. And you tin bash it some for the Airbnb level and for hunt engines similar Google.

To find the applicable keywords that tin amended your listing’s visibility, effort the Keyword Magic Tool today.