AI Marketing Guide: Tools + Use Cases for Marketers

AI selling is gaining popularity crossed industries. And erstwhile you usage it correctly, AI tin trim your workload and summation your output.

This usher to AI for marketers explores antithetic ways teams tin usage AI to amended productivity and execute their goals. We’ll besides sermon immoderate of the champion AI tools to assistance with antithetic tasks.

What Is AI Marketing?

AI selling uses artificial quality and instrumentality learning to automate and optimize selling tasks crossed antithetic channels. 

For example, a societal media squad mightiness usage AI to make posts oregon draught representation captions:

And an SEO squad could usage AI to analyse written contented and supply recommendations to assistance it fertile higher:

Benefits of Using AI for Marketing

AI gives integer marketers other “hands” to:

• Improve efficiency: AI tin automate repetitive tasks and escaped up your clip for much analyzable ones
• Make data-driven decisions: AI tools tin analyse ample amounts of information that teams tin usage to marque informed decisions
• Scale: AI helps teams standard their selling efforts without needing a large budget
• Stay competitive: AI tin let businesses of each sizes to enactment competitive, adjacent those with smaller budgets and teams
• Improve lawsuit experience: AI tools similar chatbots tin supply accelerated and personalized responses to customers, helping them lick insignificant issues connected the spot. Support teams tin past absorption their vigor connected much analyzable issues.
• Make faster decisions: AI tin rapidly process ample amounts of information that teams tin usage to gully meaningful conclusions and accommodate strategies arsenic needed 

12 Ways to Use AI successful Marketing

Below are 12 ways to usage AI for marketing, on with examples of AI selling software to get the occupation done.

1. Write Optimized Blog Posts

Search motor optimization (SEO) involves utilizing strategies to assistance you fertile higher successful hunt engines similar Google. And 1 mode to perchance fertile higher is by penning optimized blog posts. 

But this takes a batch of clip and resources. Making it a premier usage lawsuit for artificial intelligence.

AI tools similar ContentShake AI assistance teams find keywords, write, and optimize blog content. So it has a accidental of ranking high, adjacent without heavy SEO expertise.

Here’s however to bash it:

Open ContentShake AI and participate a fewer words to picture your business. Then click “Continue.”

The instrumentality volition travel up with antithetic blog station ideas for you. It besides gives you accusation for each article. Like its intent (the crushed idiosyncratic searches that keyword). And the topic’s “Efficiency.” Which is based connected the topic’s hunt measurement and ranking difficulty.

After choosing a topic, click “Generate article.” 

Customize the accusation connected the adjacent page. Such arsenic the audience’s location, nonfiction title, and connection count. 

Click “Show precocious settings” to set the article’s code and readability level. When you’re ready, click “Create article.”

The instrumentality volition walk respective minutes drafting an nonfiction for you. And it’ll springiness you a score. Improve the score—which mightiness assistance it fertile higher—by clicking “Go to editor.”

Along the right-hand broadside paper click “Improvements.” Here, you’ll spot what you tin amended successful presumption of SEO, readability, and tone.

Go done and use each betterment to springiness your nonfiction the champion accidental of ranking high. This is besides wherever you tin adhd your ain expertise and experience, and treble cheque the contented for accuracy earlier publishing. 

Publish your nonfiction straight wrong the instrumentality by clicking “Publish” and past connecting your tract to WordPress. Or nonstop it to Google Docs oregon stock it with your team.

Further reading: Discover adjacent much ways to incorporated AI successful contented marketing.

2. Generate Marketing Strategies

Marketers tin usage AI to automatically draught up strategies that fortify their marketing funnels.

For example, accidental your squad excels astatine driving awareness. But you conflict with converting readers into customers.

The AI Marketing Strategy app volition make funnel-specific strategies you tin usage to amended circumstantial areas of your funnel. (The app besides develops afloat funnel strategies for teams that don’t person selling funnels successful place, too.)

Here’s how:

After installing the app, travel the onboarding process. It’ll inquire you questions astir your business, audience, and goals to make the astir close selling program possible. 

After you decorativeness the onboarding process, the app volition suggest a selling funnel with tactics for each stage. 

Pay attraction to the country of the funnel you’d similar to optimize. Click the “+” fastener to get the AI to travel up with adjacent much tactics for that circumstantial stage. Then, click a circumstantial maneuver to unfastened it for much info.

Each maneuver has guiding tips truthful your squad knows what they request to do. 

For example, the maneuver beneath has AI prompts to assistance you rapidly implicit each activity.

The app besides has a graphics generator, contented generator, and an integration to ChatGPT. So you tin strategize and make contented successful 1 cardinal place.

3. Solve Customer Issues

According to probe by Forrester, customers are 2.4x much apt to enactment erstwhile companies lick their problems quickly.

And teams tin usage AI to connection an contiguous effect for basal questions. Which lets users resoluteness issues faster. 

Plus, it frees up enactment agents for situations wherever bots can’t help.

Here’s an illustration of the Semrush chatbot answering a question and guiding the idiosyncratic to the astir suitable tools:

Tools similar Sendbird connection AI enactment chatbots that you tin customize and adhd to your site.

AI enactment systems tin besides enactment arsenic hunt engines for agents. 

For example, Guru is simply a instrumentality that combines information from places similar your cognition basal and institution intranet to assistance agents find the resources they request to lick lawsuit issues faster. 

4. Analyze Web Analytics

Web analytics (from places similar Google Analytics) supply selling teams with utile insights. So they cognize what they’re doing close and which areas whitethorn request much attention.

Some AI tools tin automatically reappraisal your analytics and springiness you elaborate recommendations. Letting you walk little clip crunching numbers and much clip executing large ideas.

For example, your squad whitethorn privation to analyse a low-converting landing leafage to recognize wherefore it doesn’t thrust sales. Doing this for 1 leafage mightiness beryllium manageable.

But astatine scale? That’s wherever AI tin help.

One instrumentality that takes your web analytics and extracts meaningful insights is AI Narratives for GA4. 

The app uses artificial quality to analyse metrics from Google Analytics and springiness you easy-to-digest, personalized summaries of your data. Along with recommendations to assistance you marque the astir of each summary.

To get started, unfastened the app and travel the prompts to link your site’s GA4 account. After connecting your account, the app volition inquire you for your objectives and priorities.

After finalizing the setup, the app volition commencement generating utile narratives that you tin usage to prioritize tasks and pass your strategy.

For example, this information tin alert you to immoderate antithetic changes successful your site’s performance, similar a abrupt driblet successful mean league time. This way, you tin rapidly analyse affected pages, place the cause, and resoluteness issues earlier they go large problems.

5. Repurpose Your Content

Repurposing content is erstwhile you reuse and accommodate contented for different platforms. This process tin prevention you clip portion boosting the imaginable scope of each portion of content.

You tin repurpose astir immoderate portion of content, similar turning:

• Long-form videos into shorter TikToks, Reels, and Shorts
• Complex guides into shareable infographics
• Blog posts into YouTube videos

An AI instrumentality that helps you crook text-based contented into videos is the AI Video Marketing Automator.

Try it by opening the app and clicking “URL to Video.”

Fill retired the punctual by adding a nexus to your blog station and mounting your video’s criteria. Then click “Create video.”

The instrumentality volition instrumentality a fewer moments to draught your video. Once it’s complete, set the video by changing elements similar the voice, content, media, and more.

6. Create Ad Copy and Creatives

AI tin assistance you draught up much ads successful little time. So you tin trial antithetic ads and find winning angles faster.

And with AdCreative.ai, you tin automatically make advertisement substance and creatives. It’s integrated with AdLLM Spark—a instrumentality that outperforms different generative AIs, similar ChatGPT—to make conversion-worthy ads successful minutes.

Open the app and acceptable up your brand. (If you get stuck, travel these instructions.)

Then click “Create a Project” and prime what you’d similar to create. Let’s prime “Ad Texts” for this example.

Add your website connected the adjacent leafage and the app volition auto-populate the fields. Adjust them if indispensable and click “Generate Texts.”

The app volition make advertisement copy, and successful the adjacent steps, you tin tweak the transcript and upload your ain media. 

Finally, AdCreative.ai volition springiness you ads with conversion scores. These scores fto you easy place the ones astir most apt to execute well. So you tin consciousness assured that your advertisement fund volition beryllium good spent.

Further reading: Discover much ways to usage AI for copywriting and AI for advertising.

AI tools marque it easier to make contented truthful you tin standard your efforts and enactment progressive crossed each the platforms your assemblage uses.

One specified instrumentality is the AI Social Content Generator app. It uses AI to make contented tailored to your brand.

Simply unfastened the app, participate your website, and click “Proceed.”

Go done the prompts for the “Business Details” leafage and the “Brand Details” page. (The instrumentality volition auto-populate these pages for you. Leave the details arsenic is, oregon set if necessary.)

When you’re done, you’ll onshore connected a customized contented room leafage with antithetic types of posts created by the AI. 

You tin besides make caller contented from existing assets (like blog posts oregon ecommerce products). Letting you instantly repurpose contented and grow its scope crossed a assortment of antithetic platforms. 

Finally, people oregon docket each station and support way of everything with the “Content Calendar” tab.

Further reading: See different ways you tin usage AI for societal media.

8. Analyze Competitor Strategies

Monitoring competitors helps you enactment 1 measurement up of them. And lets you recognize what works for them (so you tin bash it better). Or what’s not moving (so you tin debar it).

Keep tabs connected the contention by reviewing their selling activities with the AI Social Content Generator. 

Head into the app and click “Competitor Analysis,” participate your competitors’ societal profiles, and click “Done.”

You’ll get a study for each rival that includes:

• Topics and station types with the highest engagement
• Their champion hashtags
• Popular contented themes

And more.

Identify which contented themes make the highest engagement. Then usage the AI Social Content Generator to make contented based connected those themes.

9. Perform Market Research

Market research—the process of gathering accusation connected your people market—is the instauration of galore selling activities. 

It helps you physique customer profiles, which are elaborate descriptions of your perfect buyer. These tin assistance you recognize however to merchantability your products to your assemblage much easily.

Some types of marketplace probe (like interviews) are champion done yourself. In these situations, you’ll privation to talk to radical and travel up with questions connected the alert arsenic you perceive to their experiences.

But you tin thin connected AI to assistance with different types of marketplace probe and larn much astir your people audience.

Semrush’s Market Explorer is simply a marketplace probe instrumentality that uses AI to collect, clean, and process information for you. So that you tin skip the tedious steps of marketplace probe and instantly usage the information to pass your strategy.

To get started, unfastened the tool, participate up to 3 competitors, and click “Create and analyze.”

You’ll get a study with accusation connected your audience. Like marketplace size and traffic.

Click done the antithetic tabs on the apical for much elaborate breakdowns. Like assemblage demographics and their interests.

Use this accusation to larn much astir your perfect customers. And physique campaigns tailored to their preferences.

10. Find Influencers to Partner with 

Influencer marketing is erstwhile brands enactment with notable radical successful their niche to beforehand their marque oregon products. But manually uncovering and reviewing influencers to enactment with tin beryllium tedious.

To find influencers faster, effort the Influencer Analytics app. Open the app. Click “Influencer Discovery,” prime a platform, past click “Use AI-powered search.” 

Describe who you privation to enactment with and click “Create magic.”

The instrumentality volition find influencers applicable to your request. You tin reappraisal their stats, including an estimated price. So you cognize which ones acceptable wrong your budget. Then, prevention the ones you privation to enactment with to a database for aboriginal reference.

11. Write Your Marketing Emails

Email marketing involves sending emails to beforehand your concern to radical who subscribe to your email list. Think customers, users, oregon prospects. 

There are antithetic types of emails you mightiness nonstop to subscribers. For example, if you merchantability software, idiosyncratic mightiness motion up for a escaped trial. And you mightiness nonstop a follow-up email to punctual them erstwhile their proceedings ends. And nudge them towards a paid plan.

Another fashionable email is simply a invited email (an email utilized to physique rapport with caller subscribers).

A instrumentality similar the AI Writing Assistant tin draught antithetic types of emails for your email selling campaigns.

First, unfastened the tool, click “All Tools” and hunt for “email.” We’ll amusement you however to constitute a invited email, truthful we’ll prime “Welcome Email.”

Fill retired the punctual and click “Generate.”

The adjacent leafage contains the AI-generated email. Check each email for plagiarism, transcript it (to paste into your email selling tool), oregon prevention it. 

12. Perform Link Building Outreach

Link gathering is an SEO strategy wherever you effort to get different websites to nexus to yours. Backlinks from relevant, reputable websites tin assistance you fertile higher successful hunt results. And portion nexus gathering tin beryllium rewarding, it’s besides time-consuming.

But AI tin marque nexus gathering easier.

Mentioned - Outreach Wizard is an app that automatically scans your blog posts and identifies radical oregon brands you’ve mentioned. Then, the app finds their interaction accusation truthful you tin email them to inquire for backlinks oregon societal shares. 

The thought is that, if you’re mentioning them successful your post, they mightiness beryllium blessed to stock it with their audience. Either connected societal media or, ideally, successful their ain blog posts with a backlink.

To get started, unfastened the app and participate a URL (like a blog post) that contains mentions. Then click “Scan.”

Select the contacts you’d similar to email and click “Send an email.”

The app volition unfastened your email work supplier with a drafted email with each interaction arsenic a Bcc recipient. Edit your email and nonstop it erstwhile you’re done.

This lets you nonstop much outreach emails faster. Boosting your chances of getting backlinks.

Further reading: There’s much to backlink gathering than conscionable outreach. Read our link gathering guide to larn the champion practices.

How to Build a Strong AI Marketing Strategy

Now that you cognize however AI helps marketers, it’s clip to propulsion it each unneurotic with your ain strategy. 

Here’s how:

Choose Your Areas of Focus

Determine which areas AI volition marque the biggest interaction connected your business. Here are immoderate ideas:

• Identify wherever competitors excel: If your competitors are consistently posting connected societal media portion you conflict to support up, see integrating AI into your societal media selling strategy to automate contented instauration and scheduling
• Assess fund gaps: AI tin measurement successful to grip roles you can’t presently spend to capable (such arsenic drafting blog articles oregon societal media posts)
• Delegate repetitive tasks: Let AI instrumentality implicit time-consuming tasks similar information investigation oregon basal lawsuit support, freeing up your squad to absorption connected bigger-picture initiatives

Pick the Right AI Marketing Tools

The AI tools you usage beryllium connected the tasks you request assistance with. 

Use a instrumentality suite similar Semrush truthful that you don’t request to leap backmost and distant betwixt antithetic software. Letting you physique a streamlined tech stack.

This makes it casual for you (and your squad members) to entree the tools they request for antithetic tasks. 

You’ll beryllium capable to effort tons of large tools for escaped by checking retired the AI app collection successful the App Center.

Plus, a free Semrush account lets you harvester these apps with almighty tools for different areas of your marketing. From keyword probe and rival investigation to nexus gathering and PPC campaigns.

Set KPIs and Measure Performance

Setting key show indicators (KPIs)—metrics that assistance you recognize if you’re reaching your goals—lets you measurement the interaction of your AI selling workflows. So you tin way advancement and spot wherever it’s moving and wherever its interaction is little than expected.

The metrics you way and the KPIs you acceptable beryllium connected your business, goals, and your selling channels. 

For example, if you determine to usage AI to make contented for societal media, you tin usage a instrumentality similar Semrush’s Social Analytics to show and way show done metrics similar engagement and shares.

Implement, Test, and Iterate 

Regularly reappraisal your KPIs and stitchery feedback from your squad to recognize what's moving and what needs improvement. 

AI won’t negociate to bash each selling task perfectly.

For example, you mightiness privation to reappraisal AI tasks that miss your KPIs. As these tasks mightiness beryllium amended suited to humans carrying them out.

This iterative attack helps you refine your strategy to execute amended results implicit time.

Leverage AI successful Your Marketing Strategy

Whether you're a ample oregon tiny business, utilizing AI for selling tin assistance you standard and scope your goals faster.

And Semrush has a scope of AI tools for selling that’ll marque the process easier.

Want to spot for yourself? Try Semrush for free today.