AI Keyword Research: 5 Ways to Use AI to Discover Keywords

What Is AI Keyword Research?

Keyword research refers to identifying what words oregon phrases your people assemblage uses successful hunt engines. These words oregon phrases are besides called keywords.

AI keyword probe means utilizing an AI instrumentality to assistance with uncovering caller keyword ideas. And to make personalized keyword suggestions and metrics.

Compared to traditional keyword research, AI keyword probe is often quicker and easier.

For example, Semrush’s Keyword Strategy Builder uses AI to make hundreds of keyword ideas wrong minutes. From a azygous effect keyword (“brewed coffee” successful the illustration below).

While ChatGPT is 1 of the much commonly utilized AI tools, accepted SEO platforms (such arsenic Semrush) person besides incorporated AI functionalities into their toolkits.

Dedicated SEO solutions nutrient reliable results. Because they connection keyword probe tools backed by extended data. Semrush, for example, has a database with implicit 25 cardinal keywords. And it’s perpetually updated.

Benefits of AI Keyword Research

Understanding the benefits of AI keyword probe volition assistance you marque the astir retired of these tools.

Easily Generate New Keyword Ideas

AI keyword probe tools lone request 1 punctual oregon effect keyword to instantly make keywords. And they are usually casual to use.

With Semrush’s Keyword Strategy Builder, for example, you benignant a punctual successful the abstraction provided.

And it generates a afloat database of keywords (and immoderate strategy).

This simplicity allows users with constricted cognition of accepted SEO tools to find keyword ideas. And prevention clip connected manual research.

Accelerate Keyword Analysis

AI tools tin velocity up keyword analysis. Instead of going done a keyword database manually, inquire AI to place patterns oregon radical keywords according to shared characteristics.

For example, ChatGPT could analyse a keyword database and item long-tail keywords. Or region keywords that don’t acceptable circumstantial criteria.

Jumpstart Research About New Industries and Trending Topics

Learning astir caller industries and trends is important for keyword research. Because you request to cognize what’s existent and trending to make effectual content.

But manual manufacture and inclination probe tin instrumentality a batch of time.

Generative AI summarizes ample amounts of information. Making it casual to larn astir caller industries and trends quickly.

In the illustration below, ChatGPT summarizes the apical trends successful the skincare industry.

These results are a large jumping-off constituent for further keyword discovery. And they prevention marketers hours connected conducting probe from scratch.

5 Ways of Using AI for Keyword Research

AI-powered SEO tools person simplified and accelerated galore analyzable tasks. Here are 5 elemental ways to usage AI for keyword research.

1. Instantly Generate Tons of Keyword Ideas

ChatGPT tin travel up with dozens of keyword ideas with a azygous prompt.

Then, you tin usage Semrush’s Keyword Magic Tool to get keyword data. And find retired whether immoderate of those ideas are worthy targeting.

Here’s how.

You tin usage respective types of prompts to make keyword ideas with ChatGPT.

We urge starting with a elemental yet circumstantial prompt. Which is perfect erstwhile you’re conscionable starting your probe and don’t cognize wherever to begin.

PROMPT: We are a concern successful (INDUSTRY). Our products people (AUDIENCE). Create a database of keywords that are astir applicable to our people audience.

Or inquire ChatGPT to enactment similar Google autocomplete. All you request is simply a effect keyword. Then, prime a missive for the connection that follows.

PROMPT: Create a database of keywords. The archetypal connection successful the keyword is "(TOPIC)." The adjacent connection starts with the missive "(LETTER)."

Although ChatGPT tin assistance you make ideas, you request much information to cognize whether a keyword is worthy targeting. Data similar monthly hunt volume, keyword difficulty, and hunt intent.

Semrush’s Keyword Magic Tool provides this data. And tin make galore keyword ideas from 1 effect keyword.

Look done the generated ideas from ChatGPT. And participate 1 (or more) of them into the Keyword Magic Tool.

Enter your domain into the abstraction provided to get AI-powered, personalized keyword data. Then, click “Search.”

For example, we entered “combination skin.” And entered the domain “sephora.com.”

The instrumentality returned a database of implicit 13,000 keyword ideas.

The results besides see important keyword information like:

• Intent: Search intent is the crushed radical hunt for a circumstantial keyword. For example, if the intent is informational (indicated by the missive “I”), past searchers conscionable privation to larn more. If the intent is commercialized (indicated by the missive “C”), past searchers privation to probe a merchandise oregon service.
• Your presumption connected the SERP: Where you presently fertile for a circumstantial keyword. You tin lone spot this metric if you added your domain successful the archetypal step.
• Volume: Search measurement is the estimated fig of times users hunt for a keyword per month. Opt for keywords with capable volume—a bully regularisation of thumb is measurement implicit 100. But depending connected your contented strategy goals, you mightiness besides take keywords with a little hunt volume.
• KD %: Stands for “keyword difficulty.” It’s a people from 0 to 100 that shows however hard it is to fertile good for a circumstantial keyword. If your domain has debased oregon mean authority, see keywords with a trouble of 49%, astatine most. (This means they’re comparatively casual to fertile for.)
• PKD %: Stands for idiosyncratic keyword difficulty. An AI-powered metric that tells your circumstantial domain’s ranking imaginable for a circumstantial keyword.

If you find a keyword that meets your criteria, instrumentality enactment of it arsenic a imaginable people keyword. For casual organization, compile each your apical picks successful a keyword database by selecting the checkbox beside the keyword and clicking “+ Add to keyword list.”

In the illustration above, “combination skin,” “best moisturizer for operation skin,” and “cleanser for operation skin” are each large keyword ideas.

While “what is operation skin” mightiness not beryllium a large keyword to target.

Use Keyword Magic Tool’s filters to get a database of much applicable keywords. For example, you tin filter keywords by “Broad Match,” “Phrase Match,” “Exact Match,” oregon “Related.”

Or fell keywords based connected keyword groups successful the left-hand sidebar.

You tin besides filter keywords by “Volume,” “KD %,” “Intent,” and more.

Now, you person a database of keywords you tin people with your content. That you are apt to fertile good for.

2. Find Low-Hanging Fruit Keywords Specific to Your Domain

Low-hanging effect keywords are keywords your domain tin easy fertile good for. Either by tweaking existing contented oregon creating caller pages to people that keyword.

AI keyword probe tools tin look astatine your domain and find the following:

• Keywords your domain tin fertile good for based connected your existent rankings
• Keywords your domain doesn’t fertile for but tin bash truthful easily
• Keywords your competitors fertile for but you don’t

Instead of manually looking for those keywords, fto AI automate the process.

For example, simply signing into Semrush and moving an audit with Semrush’s Site Audit volition springiness you entree to Semrush Copilot.

It’s an AI-powered instrumentality that gives you low-hanging effect keyword suggestions and tract optimization recommendations arsenic soon arsenic you motion in. Based connected your domain’s performance.

Another instrumentality to instrumentality vantage of is Semrush’s Keyword Overview tool. That tells you your PKD % oregon circumstantial ranking potential.

And makes it casual to find low-hanging effect keywords.

First, participate your keyword. Then, paste your domain URL into the purple hunt barroom below. Click “Search.”

Find the purple “Personal Keyword Difficulty” box. Which contains the pursuing metrics:

• Personal Keyword Difficulty: An AI-powered metric that looks astatine the trouble of ranking for a circumstantial keyword for your domain
• Topical Authority: Another AI-powered metric that calculates however authoritative your domain is for the niche oregon taxable radical that a keyword belongs to
• Your imaginable presumption connected SERP: Your estimated presumption based connected your topical authority
• Current position: Where your domain presently ranks for that circumstantial keyword

Depending connected your website authority, your PKD % mightiness beryllium overmuch little than the modular one.

For example, Sephora’s PKD % for “korean skincare” is 0%. Compared to the modular people of 60%. Because Sephora’s domain is authoritative regarding skincare topics.

Scroll down to the “Keyword ideas” conception to find your PKD % for much related keywords.

Then, find the “SERP Analysis” conception further down to find your ranking potential. Make definite the “Domain” tab is selected.

In this case, Sephora’s ranking imaginable is successful the “Top 1-10” area.

Look for keywords with a PKD % of 0% to 14%. Those are your low-hanging effect keywords.

Optimize your existing contented oregon make caller contented astir these keywords. To amended your chances for accrued visibility successful hunt engines and pull much postulation to your pages.

3. Generate Topic Clusters

With conscionable 1 effect keyword, AI tin make respective taxable clusters for your website. Which saves hours connected manual keyword research.

A topic cluster is simply a radical of related pages connected a website connected via interior links.

It consists of a pillar page and respective cluster pages oregon subpages. The pillar leafage broadly covers a circumstantial topic. While clump pages screen subtopics successful much detail.

Topic clusters person galore advantages, including improving your website’s authorization and visibility successful hunt results.

Here’s an illustration of a taxable cluster:

You tin find keywords for pillar leafage and clump leafage ideas successful a mates of ways.

First, ChatGPT tin springiness you ideas. But again, ChatGPT cannot entree proprietary keyword data, truthful verify its ideas with either Keyword Overview oregon Keyword Magic Tool.

To usage ChatGPT, participate the pursuing punctual successful the chat:

PROMPT: My website is astir (TOPIC). I privation to commencement a blog to (GOAL).

Generate a database of ideas for a pillar leafage and associated clump pages that are relevant, keyword-rich, and tin assistance my website fertile better.

The instrumentality volition make an thought for your main pillar page. And past aggregate clump leafage ideas.

Second, you tin usage Semrush’s Keyword Strategy Builder. It uses AI to make pillar leafage and clump leafage keyword ideas. And gives you up-to-date keyword information with each of its suggestions.

To start, participate a effect keyword. Click “Create list.” Again, we utilized “combination skin.”

The instrumentality volition make a topical overview graph. With pillar leafage ideas (e.g., “skincare regular for operation skin”) and subpage ideas (e.g., “best look wash,” “best instauration for oily skin,” “best moisturizer for oily skin.”)

Click connected 1 of the bubbles to get circumstantial keyword data. And the secondary keywords that the pillar oregon clump leafage should besides target.

You tin besides scroll down to spot the afloat database of subpage ideas nether each pillar page.

Click connected 1 of the keyword thought rows to spot a database of secondary keywords and their keyword data. And the top-ranking pages for that keyword.

If you privation to constitute astir a circumstantial topic, click connected “Write content” > “Send keywords” to unfastened the SEO Writing Assistant.

The instrumentality volition cheque your content’s keyword use, readability, originality, and code of dependable arsenic you write. To further summation the chances of your contented ranking well.

Create contented for each the applicable pillar and clump pages. To found your authorization successful your manufacture and amusement Google your website is simply a credible resource.

4. Analyze Search Intent

AI tools for keyword probe tin find the hunt intent of idiosyncratic keywords. This is adjuvant erstwhile you person a agelong database of keywords. And privation to prevention clip categorizing them into clusters.

Here’s an illustration utilizing ChatGPT.

PROMPT: Group these keywords based connected their hunt intent (transactional, navigational, commercial, informational).

Another mode to filter a keyword database is to inquire ChatGPT to region each keywords that don’t person informational oregon different benignant of hunt intent.

However, ChatGPT tin marque mistakes. 

For example, successful the screenshot above, it mistakenly identified “Korean skincare routine” arsenic a keyword with navigational intent. But it has informational and commercialized intent.

But you tin besides cheque the hunt intent of idiosyncratic keywords by utilizing Semrush’s Keyword Overview tool.

Type successful the keyword and click “Search.” (You tin besides paste up to 100 keywords for bulk analysis.)

The instrumentality confirms this keyword’s hunt intent is commercial.

Scroll down to the “SERP Analysis” conception to find the top-ranking URLs for your chosen keyword. And unfastened immoderate of the links to double-check the hunt intent.

For example, astir of the top-ranking results for “korean skincare” are online storefronts and merchandise pages. Which further confirms the commercialized intent of this keyword.

Knowing each keyword’s intent helps you make contented that answers your readers’ questions. And this helps your rankings since Google wants to service searchers results that fulfill their queries.

5. Identify Relevant Secondary Keywords

Secondary keywords complement the people (primary) keyword. They’re usually a synonym of the people keyword oregon intimately related.

Incorporating applicable secondary keywords into a azygous portion of contented tin assistance that portion of contented fertile for much queries. Which tin thrust much postulation to your website.

For example, Paula’s Choice’s nonfiction connected niacinamide generated an estimated 8.2K visits from hunt motor users implicit the past month. Because it ranks for 731 keywords, according to Semrush’s Organic Research.

You tin find secondary keywords with ChatGPT. That being said, the instrumentality whitethorn instrumentality keywords that don’t acceptable the bill.

Use the pursuing punctual for the champion results.

PROMPT: Create a database of keywords synonymous with "SEED KEYWORD".

Then, tally a Google hunt to marque definite a proposition is simply a suitable secondary keyword.

Here’s what the hunt motor results leafage (SERP) looks similar for our superior keyword “skincare for oily skin” and the suggested secondary keyword “oily tegument treatments.”

The SERP for the 2 keywords is wholly different. This means ChatGPT’s proposition “​​oily tegument treatments” isn’t a bully secondary keyword.

However, “regimens for oily skin” has much SERP overlap with our superior keyword. Which makes it a suitable secondary keyword to see successful our content.

Another mode to find secondary keywords is with Semrush’s Keyword Strategy Builder. It automatically groups each related keywords into a azygous cluster. This saves clip connected manually comparing SERPs.

Enter a effect keyword into the tool. And hold for the ideas to generate.

To find secondary keywords, click connected a pillar leafage oregon subpage. A secondary keyword database volition look below.

Optimize your contented with some superior and secondary keywords. To make much postulation from azygous pieces of content.

Now that you cognize however to usage AI for keyword research, it’s clip to boost your results with Semrush. 

Our AI-powered tools supply the in-depth insights you request for a winning SEO strategy. From analyzing your competitors to uncovering the cleanable keywords for your audience.

Get started with a escaped account. And articulation companies similar Flowrite that accrued their monthly integrated postulation to 1 million with our toolkit.