Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1) via @sejournal, @VincentTerrasi

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For much than 2 years, a caller conception has been emerging called Agentic SEO.

The thought is to execute SEO utilizing agents based connected connection models (LLMs) that execute analyzable tasks autonomously oregon semi-autonomously to prevention clip for SEO experts.

Of course, humans stay successful the loop to usher these agents and validate the results.

Today, with the advent of ChatGPT, Claude, Gemini, and different almighty LLM tools, it is casual to automate analyzable processes utilizing agents.

Agentic SEO is, therefore, the usage of AI agents to optimize SEO productivity. It differs from Generative Engine Optimization (GEO), which aims to amended SEO to beryllium disposable connected hunt engines powered by LLMs specified arsenic SearchGPT, Perplexity, oregon AI Overviews.

This conception is based connected 3 main levers: Ideation, Audit, and Generation.

In this archetypal chapter, I volition absorption connected ideation due to the fact that determination is truthful overmuch to explore.

In our adjacent article, we volition spot however this conception tin beryllium applied to auditing (full website investigation with real-time corrections), and however missing contented tin beryllium generated utilizing a “Human successful the Loop” – oregon alternatively “SEO Expert successful the Loop” – approach.

AI Agents And Workflows

Before presenting elaborate usage cases regarding ideation, it is indispensable to explicate the conception of an agent.

AI Agent

Image from author, February 2025

AI agents request astatine slightest 5 cardinal elements to function:

Tools: These are each the resources and method functionalities disposable to the agent.
Memory: This is utilized to store each interactions truthful that the cause tin retrieve accusation antecedently shared successful the discussion.
Instructions: Which specify its limits, its rules.
Knowledge: This is the database that contains the concepts that the cause tin usage to lick problems; it tin usage the cognition of the LLM oregon outer databases.
Persona: Which defines its “personality” and often its level of expertise, including, successful particular, its mode of interacting.

Workflow

Workflows let analyzable tasks to beryllium breached down into simpler subtasks and chained unneurotic logically.

They are utile successful SEO due to the fact that they facilitate the postulation and manipulation of information needed to execute circumstantial SEO actions.

Furthermore, successful caller months, AI providers (OpenAI, Claude, etc.) person moved from simply offering the exemplary arsenic specified to enriching the idiosyncratic experience.

For example, the Deep Research diagnostic successful ChatGPT oregon Perplexity is not a caller model, but a workflow that allows analyzable searches to beryllium performed successful respective steps.

This process, which would instrumentality a quality respective hours, is carried retired by AI agents successful a fewer tens of minutes.

Image from author, February 2025

The diagram supra illustrates a elemental SEO workflow that starts with “Data & Constraints,” which feeds a instrumentality called “Tools SEO 1” to execute a circumstantial enactment (such arsenic SERP investigation oregon scraping).

Next, we person 2 AIs (IA 1 and IA 2) that intervene to make circumstantial content, and past comes the “HITL” (Human In The Loop) measurement earlier reaching the deliverables.

Although AI and automation play a cardinal role, quality supervision and expertise stay indispensable to guarantee prime results.

Use-Case: Ideation

Let’s commencement with ideation. As you know, AI excels astatine opening up possibilities.

With the close methods, it is imaginable to propulsion AI to research each conceivable idea connected a topic.

An SEO adept volition past select, refine, and prioritize the champion suggestions based connected their experience.

Numerous experiments person demonstrated the affirmative interaction of this synergy betwixt quality creativity and artificial intelligence.

Below, Ethan Mollick’s diagram posted connected X (Twitter) illustrates a benchmark of the originative process with and without AI:

In a ample typical illustration of humans compared to GPT-4: “the originative ideas produced by AI chatbots are rated much originative [by humans ]than those created by humans… Augmenting humans with AI improves quality creativity, albeit not arsenic overmuch arsenic ideas created by ChatGPT alone” pic.twitter.com/rJDUZxJ4iL

— Ethan Mollick (@emollick) February 2, 2025

The fig shows the organisation of creativity scores (from 0 to 10) assigned to antithetic sources: ChatGPT, Bard (now Gemini), a quality power radical (HumanBaseline), a quality radical moving with AI (HumanPlusAI), and different radical moving against AI (HumanAgainstAI).

The horizontal axis represents the perceived level of creativity, portion the vertical axis indicates the frequence of each people (density).

We tin spot that the curve corresponding to HumanPlusAI is mostly shifted to the right, meaning that evaluators see this human+AI collaboration to beryllium the astir originative approach.

Conversely, the mean scores of ChatGPT and Gemini, though high, stay beneath those obtained by the human-machine synergy.

Finally, the HumanBaseline radical (humans alone) is conscionable beneath the show of the Human+AI duo, portion the HumanAgainstAI radical is the slightest creative.

AI unsocial tin nutrient awesome results, but it is successful operation with quality expertise and sensitivity that the highest levels of creativity are achieved. Let maine springiness you immoderate factual examples.

Tools Like Deep Research

Among the tools available, Deep Research stands retired for its quality to behaviour in-depth probe successful respective steps, providing a invaluable root of inspiration for ideation.

I urge utilizing this open-source version; if you prefer, you tin besides usage the OpenAI oregon Perplexity versions.

How Does It Work?

This diagram describes the cognition of the Open Source Deep Research tool.

It generates and executes hunt queries, crawls the resulting pages, past recursively explores promising leads, and yet produces a elaborate study successful Markdown format.

Image from author, February 2025

There are respective steps to utilizing Deep Research:

Enter your query: You volition beryllium asked to participate your query. You indispensable effort to beryllium arsenic precise arsenic possible. Do not hesitate to inquire ChatGPT oregon Claude to make your DeepResearch search.
Specify the extent of the hunt (recommended: betwixt 3 and 10, default: 6): How galore topics tin beryllium recovered successful each iteration?
Specify the extent of exploration (recommended: betwixt 1 and 5, default: 3): If the crawler finds an absorbing topic, however galore pages heavy volition it explore?
Refinement: Sometimes, you request to reply follow-up questions to refine the absorption of the search.

With this open-source version, you tin crook this open-source task into a existent SEO tool. I person identified much than 4 usage cases:

Competitor Content Analysis: The instrumentality tin automate the postulation and investigation of competitors’ contented to place their strategies and spot opportunities for differentiation.
Long-Tail Keyword Research: By analyzing the web, it tin identify circumstantial keywords with precocious imaginable and little competition, facilitating contented optimization.
SERP Analysis: It tin cod and analyse hunt motor results to recognize trends and competitors’ positioning.
Content Idea Generation: Based connected in-depth research, it tin place applicable topics and often asked questions successful a fixed niche.

For example, you tin instal CursorAI, a codification procreation tool, and inquire it to modify the codification to make a SERP analysis. The instrumentality volition easy marque each the indispensable changes.

With Agentic SEO, it is imaginable not lone to customize and amended existing tools but, much importantly, to make your ain instrumentality to suit your circumstantial needs.

On the different hand, if you are not a developer astatine all, I counsel you to usage a no-code solution.

No-Code Agent Workflow Tools

Here is an illustration of a no-code instrumentality called Dng.ai.

We usage a CSV record provided by Moz, which we analyse utilizing an cause susceptible of processing the data, generating Python code, and extracting each the indispensable information.

In blue, you person the input fields that service arsenic a starting point; then, successful orange, you person tools similar scrapers, crawlers, and keyword tools to extract each the indispensable data; and finally, successful purple, you person the AIs that place each the clusters that request to beryllium created.

Image from author, February 2025

The cause past compares this information with the topics already connected your tract to place missing content.

Finally, it generates a implicit database of topics to create, ensuring optimal sum of your SEO strategy. There are galore no-code tools for gathering Agentic workflows.

I won’t database them all, but arsenic you tin spot present connected this tool, an interface is automatically generated from the workflow, and each you request to bash is specify your taxable and a URL and property the tally fastener to get the results successful little than 2 minutes.

Image from author, February 2025

Explore The Full Potential Of This Tool For Yourself

I permission you to admit the results of a instrumentality that is built from the SEO information of immoderate tool.

Image from author, February 2025

I deliberation I could person made much than 2 hours of video connected YouTube conscionable connected the ideation aspect, arsenic determination is truthful overmuch to accidental and test.

I present invitation you to research the afloat imaginable of these tools and experimentation with them to optimize your SEO strategy, and adjacent time, I volition screen audit usage cases with Agentic SEO.

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Featured Image: jenny connected the moon/Shutterstock