96 Content Marketing Statistics You Need to Know for 2024

Content selling is undergoing immoderate large changes successful 2024.

AI penning tools, caller contented formats, changes successful hunt behavior, and caller Google algorithms—all this creates a caller absorption for the industry.

Check retired our 2024 variation of the astir important contented selling statistics. 

Top Content Marketing Statistics

In this section, you’ll find the astir impactful contented selling statistic for 2024.

1. 67% of tiny concern owners and marketers usage AI for contented selling oregon SEO. (Semrush)

2. Marketers who usage AI spot an mean of 70% summation successful ROI. (Kibo Commerce)

3. 68% of businesses spot an summation successful contented selling ROI acknowledgment to utilizing AI. (Semrush)

4. 43% of tiny concern owners are readying to put much resources into their website’s show successful 2024. (DemandSage)

5. 36% of marketers usage AI chatbots for assorted day-to-day tasks. (HubSpot)

6. 58% of B2B marketers reported accrued income and gross successful 2023 acknowledgment to contented marketing. (Content Marketing Institute)

7. 41% of marketers accidental email is their astir effectual selling tool. (Litmus)

8. Businesses are uncovering the astir occurrence with smaller, niche

content creators—47% of marketers study palmy micro-influencer partnerships. (HubSpot)

9. 89% of customers privation to spot much videos from brands successful 2024. (Wyzowl)

10. For 66% of businesses utilizing AI, postulation is 1 of the cardinal contented selling performance metrics. (Semrush)

Takeaways:

AI content is an important portion of immoderate 2024 content strategy. However, galore accepted contented selling trends are present to stay, including email, video, and more.

AI Content Marketing Statistics

More than fractional of businesses already usage AI contented tools successful immoderate capacity. Let’s spot what results they negociate to achieve. 

11. 79% of businesses study an summation successful contented prime acknowledgment to AI. (Semrush)

12. 71% of businesses study being precise satisfied with their AI penning tools. (Semrush)

13. 39% of marketers study it takes astir 2-3 months for AI-generated contented to rank. (Semrush)

14. 58% of businesses usage AI for researching contented and taxable ideas. (Semrush)

15. 39% of marketers make contented outlines with their AI tools, and 58% usage them to constitute blog posts. (Semrush)

16. 47% of marketers usage AI for creating a contented selling strategy. (Semrush)

17. 25% of marketers accidental AI automation and chatbots marque their selling strategies much effective. (HubSpot)

18. 93% of marketers usage assorted methods to reappraisal AI-generated contented earlier posting. (Semrush)

Takeaways: 

AI-generated contented has the imaginable to execute well, but you shouldn’t bounds yourself to contented creation. 

Look for much applications of AI—e.g., to brainstorm ideas, make a strategy, oregon optimize your contented for keywords.

Content Creation Statistics

Effective contented instauration means getting amended results with less resources. Let’s spot however businesses attack this successful 2024.

19. Nearly 80% of tiny concern owners and marketers study penning contented themselves. 17% prosecute in-house writers, and 14% enactment with freelancers. (Semrush)

20. 38% of marketers who don’t usage AI for contented instauration accidental it takes 2-3 hours to constitute 1 long-form article. (Semrush)

21. 36% of marketers who usage AI accidental they walk little than 1 hr penning a long-form blog post. (Semrush)

22. 62% of email selling teams instrumentality 2 weeks oregon much to physique an email.(Litmus)

23.  49% of marketers usage AI to make email copy. (HubSpot)

24. 76% of contented marketers usage AI to draught contented copy. (Insider Intelligence)

25. 77% of marketers hold that AI helps them make better, much personalized content. (HubSpot)
26. In 2023, tiny businesses produced an mean of 15 videos, medium-sized companies—84, and ample corporations—118. (Wistia)

Takeaways: 

AI is simply a almighty instrumentality for optimizing contented production. It helps you prevention clip and trade contented faster.

But it’s champion to usage it arsenic an adjunct vs. your sole contented instauration mechanism. Remember, human, authentic contented is the fig 1 contented inclination this year. 

Finally, marque definite to see multimedia contented successful your plan. In 2024, video is not a nice-to-have—it’s a must-have. By the way, you tin besides usage AI to make video content. 

Content Marketing Budget Statistics

27. In 2024, 45% of B2B contented marketers expect their contented selling fund to increase. (Zippia)

28. 48% of tiny concern owners who don’t usage AI tools dedicate $1,000 oregon little to their monthly contented selling budget. (Semrush)

29. 54% of businesses that walk implicit $2,000 connected a azygous portion of contented study a palmy selling strategy. (Siege Media)

30. 51% of marketers accidental they bash not walk further wealth connected long-form contented due to the fact that of their AI penning tools. (Semrush)

31. 85% of marketers focused connected videos program to support oregon summation their video accumulation budgets successful 2024. (Wyzol)

32. 69% of marketers wage for video ads successful their selling campaigns. (Wyzol)

33. Around 57% of businesses are readying to put much successful video contented successful 2024. (Wistia)

Takeaways: 

Using AI helps chopped contented selling costs and optimize your budgets. And yet, it’s not each astir spending the minimum magnitude possible. Focus connected balancing prime and optimization of costs.

Content Distribution Statistics 

Content distribution is astir choosing the close formats and channels to beforehand your content. A well-thought-out organisation strategy is cardinal to reaching your people audience.

35. 90% of contented marketers trust connected societal media to administer their content. (Content Marketing Institute)
36. 79% of contented marketers person an progressive blog. (Content Marketing Institute)

36. 73% of marketers usage email newsletters to administer their content. (Content Marketing Institute)

37. 56% of marketers hold webinars and in-person events are fantabulous ways to get the connection retired astir their business. (Content Marketing Institute)

38. Almost 50% of buyers work a company’s blog erstwhile making acquisition decisions. (HubSpot)

39. 63% of businesses usage paid channels to accelerate contented distribution. (Semrush)

40. Sharing contented connected societal media is 1 of the apical tactics for contented promotion, utilized by 56%. (Semrush)

Takeaways: 

There are assorted ways to get the connection retired astir your business. 

However, being progressive connected societal media and blogging proceed to beryllium the apical ways to administer content.

Content Marketing Careers

Will AI alteration the contented selling occupation market? Time volition tell. But there’s 1 happening we cognize for sure—it’s amended to leverage AI than to tally distant from it.

41. US-based content marketers marque an mean of $112,000 a year. (Content Marketing Institute) 
42. Content Marketing Manager (50%) and Content Marketing Specialist (26%) are the astir fashionable contented selling occupation titles successful the US. (2024 proprietary probe by Semrush)

43. Content marketers walk astir 4 hours each time connected administrative and operational tasks. (HubSpot)

44. 48% of contented marketers accidental learning to enactment with caller technologies is their apical upskilling extremity of 2024. (Content Marketing Institute)

45. Writing (29%), analytics (25%) and video (18%) are the apical skills for elder contented marketers successful the US. (2024 proprietary probe by Semrush)

46. 81% of marketers accidental generative AI assists them successful assorted selling tasks. (HubSpot)

47. 16% of marketers are acrophobic astir AI replacing their roles. (HubSpot)

Takeaways: 

While marketers whitethorn beryllium acrophobic astir AI replacing their roles, the existent contented trends amusement the opposite. 

Brands (and consumers) privation original, quality content—and we expect the request for contented specialists to enactment strong.

However, don’t shy distant from utilizing AI. Leverage it to amended your contented and deepen your research. 

Organic Search and SEO Statistics

SEO is changing too. In fact, it’s changing large time. And yet, galore trends are present to stay. Let’s look astatine immoderate of them.

48. Google continues to beryllium the person successful hunt engines. (StatsCounters)

49. 93% of Internet users statesman an Internet league connected a hunt engine. (DemandSage)

50. 76% of businesses person had their AI-generated contented fertile astatine slightest once. (Semrush)

51. 68% of businesses study a higher ROI connected contented selling and SEO acknowledgment to AI. (Semrush)

52. 64% of B2B businesses see link-building successful their contented selling strategy. (Siege Media)

53. 83% of marketers judge AI volition person a affirmative effect connected their SEO efforts. (Conductor)

54. There’s a insignificant correlation betwixt site-wide bounce complaint and rankings, meaning that top-ranking pages thin to person little bounce rates. The mean bounce complaint for the domains of top-10 ranking pages is 60%. (Semrush)

55. Users thin to walk much clip connected websites with high-ranking pages: astir 8% much connected the leafage ranking #1 vs. connected the leafage ranking #10. (Semrush)

56. Moving from presumption 2 to presumption 1 results successful a +50% integrated postulation connected average. (Semrush)

57. Even for little positions, the benefits tin beryllium great. For example, simply climbing from presumption 7 to presumption 6 tin springiness you a 20% postulation boost, connected average. (Semrush)

58. The URL successful #1 of SERPs has an mean CTR of 27.6%. The leafage successful #10? Only 2.6%! (Semrush)

Takeaways: 

SEO is getting much analyzable with the emergence of AI and the ongoing Google updates (think the latest March update).

But does it mean it’s not imaginable to rank? Not astatine all.

Focus connected creating original, prime contented and use AI to execute data-driven tasks faster.

B2B Content Marketing Statistics

Content selling remains a cornerstone of immoderate B2B contented strategy. Let’s look astatine the apical statistic for 2024.

59. 94% of B2B marketers make abbreviated articles and blog posts. (Content Marketing Institute)

60. 84% of B2B marketers usage videos successful their selling strategies. (Content Marketing Institute)

61. 78% of B2B marketers incorporated lawsuit studies and lawsuit stories into their selling campaigns. (Content Marketing Institute)

62. 66% of B2B marketers see their audiences’ needs implicit their income goals erstwhile creating content. (Siege Media)

63. Attracting prime leads with contented is the apical situation for B2B brands. (Semrush)

Takeaways: 

Traditional B2B contented formats are present to stay: blog posts, videos, and lawsuit studies.

The main trick?

Incorporating lawsuit insights to make contented that drives your bottommost line.
 

B2C Content Marketing Statistics

Content selling is besides indispensable for immoderate B2C brand. However, the apical formats and channels mightiness differ. And what astir the contented selling tactics?

64. Just 37% of B2C contented marketers person a documented selling strategy. (Content Marketing Institute)

65. 38% of B2C contented marketers program to usage AI contented procreation tools successful their selling campaigns. (Siege Media)

66. 36% of B2C marketers absorption connected link-building arsenic portion of their contented selling strategy. (Siege Media)

67. 63% of B2C marketers usage paid media successful their contented selling strategy. (Content Marketing Institute)

68. Social media and assemblage gathering is the superior country of B2C contented selling investment. (Semrush)

Takeaways:

B2B brands should wage much attraction to documenting their contented strategy and measuring contented performance. 

With AI substance and video tools connected the rise, they’ll person much clip and resources for effectual planning.

Video Content Statistics

Video remains the astir fashionable contented format retired there—and it keeps growing. Whether you’re B2B oregon B2C, it’s a inclination you can’t miss.

69. Almost 78% are readying to make much video contented successful 2024. (Wistia)
70. 91% of contented marketers usage video arsenic a selling tool. (Wyzol)
71. 68% of marketers who did not usage video successful 2023 program to usage it successful 2024. (Wyzol)
72. 31% of marketers usage AI to make short-form videos, and 18% usage it to nutrient long-form videos. (Semrush)

73. 52% of businesses program to effort AI video generators successful 2024. 53% besides privation to effort AI representation generators. (Semrush)
74. 56% of TikTok marketers program to summation their video accumulation budgets successful 2024. (HubSpot)
75. 90% of video marketers assertion video increases their marque awareness. (Wyzol)
76. 39% of marketers created video testimonials for their selling campaigns successful 2023. (Wyzol)
77. 34% of marketers usage societal media videos for contented marketing. (Wyzol)

Takeaways: 

Video contented selling remains a almighty format to see successful your strategy. In 2024, it volition lone proceed to summation popularity. 

Blogging Statistics

Do you blog? Blogging is simply a situation for galore businesses. And yet, it’s 1 of the astir fashionable (and effective) contented formats—when done right.

78. 89% of contented marketers accidental blog contented is simply a apical priority. (Siege Media)

79. And 76% of contented marketers usage blog posts to make leads. (DemandSage)

80. Businesses that people 16 oregon much blog posts a period are apt to make 4.5 times arsenic galore leads compared to businesses that don’t people arsenic often. (DemandSage)

81. 58% of marketers usage AI to make blog posts. (Semrush)

82. The mean blog station magnitude was 1,416 words successful 2023 (OptinMonster). However, that’s 77% much words per station than 10 years ago. (Orbit Media)

83. Creating longer blog posts inactive correlates with contented selling occurrence (Orbit Media). Remember, it’s not astir adding words—it’s astir adding value.

84. 80% of businesses make selling results with blogging. (Orbit Media)

85. 76% of bloggers people acquisition content. Most bloggers people lists. (Orbit Media)

Takeaways: 

Blogging continues to beryllium a apical selling strategy

Should you usage AI for blogging? Absolutely. But ne'er to regenerate quality writers—only to streamline their work.

Focus connected creating comprehensive, applicable content, and your blog volition bring affirmative results.

Remember, blogging is simply a semipermanent shot. Don’t expect contiguous ROI, but look for the secondary metrics. For example, does it summation marque awareness? Can it assistance SEO?

Podcast Marketing Statistics 

Podcasts support increasing successful popularity. And yet, not galore businesses leverage them successful 2024. Is determination an accidental for your brand?

86. It’s projected determination volition beryllium astir 505 cardinal worldwide podcast listeners successful 2024. (Backlinko)

87. But conscionable 3% of contented marketers leverage podcasts successful their contented selling strategies. (Siege Media)

88. 61% of Gen Zers study visiting a company’s web leafage aft listening to a podcast advertisement. (Edison Research)

89. AI has the imaginable to trim podcast costs by 50%. (Backlinko)

90. 52% of podcasters prevention clip by utilizing AI to person audio to substance for amusement notes. (Wiredclip)

Takeaways: 

Podcasting is an underutilized selling transmission with the imaginable for growth. 

Using AI tin assistance you chopped accumulation costs and boost the SEO worth of your podcasts.

13. Content Challenges

91. Most SEO specialists hold that the astir challenging portion of their occupation is contented and strategy production. (Search Engine Journal)

92. And 16% of marketers hold it is simply a situation to brainstorm caller contented ideas. (HubSpot)

93. 31% of marketers are unsure however to usage AI successful their contented selling strategies. (Semrush)

94. 60% of marketers who incorporated generative AI into their contented instauration process interest it volition harm their brand’s reputation. (HubSpot)

95. 42% of businesses interest that AI contented is not original. 36% besides find it hard to incorporated their unsocial dependable into AI-generated content. (Semrush)

96. 84% of B2B marketers hold it is challenging to cod information and measurement contented show crossed assorted platforms. (Content Marketing Institute) 

Takeaways: 

AI is taking basal successful contented marketing. 

Now is the clip for contented marketers to upskill and larn however to usage it successful their day-to-day workflow.

The champion mode to flooded AI-related challenges similar originality?

Combine it with quality oversight. 

Use These Content Marketing Statistics to Plan Your Year

Hopefully by present it’s wide AI is 1 of the apical contented trends for 2024.

If you program to usage AI to measurement up your contented game, you’re bound to spot large results based connected these statistics.

But what we’ve shared is conscionable the starting point. 

Our brand-new study has plentifulness much tips and insights to assistance you program your 2024 contented selling strategy.