8 Ways to Monitor Search Engine Rankings for Enterprise SEO

Monitoring hunt motor rankings provides invaluable penetration into your site's wide SEO performance.

Because changes successful keyword positions transportation a committedness of higher integrated postulation and much conversions, SEOs reappraisal ranking reports relentlessly, consistently optimize content, and instrumentality link gathering strategies to determination up successful the SERPs.  

But monitoring hunt motor rankings astatine the standard required by an endeavor institution is nary tiny feat. 

That's wherefore I HIGHLY urge utilizing an endeavor SEO level to streamline the process and forestall information overload from paralyzing your SEO strategy (more connected that successful a bit). 

In this blog, I'll spell implicit everything you request to cognize astir however to show hunt motor rankings for SEO occurrence (including 8 antithetic methods)!

Table of Contents:

• The Challenges of SEO Rank Tracking

• Why Monitor Search Engine Rankings?

• Why You Need an Enterpise SEO Platform for Rank Tracking astatine Scale

• Different Ways to Monitor Search Engine Rankings With an Enterprise SEO Platform

The Challenges of SEO Rank Tracking

Rank tracking nary longer provides capable information to measure the value of SEO owed to challenges like...

• SERPs person evolved and we nary longer spot the accepted 10 bluish links determination anymore. 
• Personalized and localized hunt results mean that you cannot beryllium perfectly definite astir your rankings for each user. 
• The assortment of unsocial hunt queries customers usage makes it intolerable to specify a finite keyword acceptable to track. 
• RankBrain and BERT marque hunt results unsocial for each user. This, again, makes evaluating 1 existent fertile impossible. 

As a result, contempt having the ranking data, you cannot measure with utmost certainty however your keyword positions impact your company's bottommost line. 

But you CAN found the occurrence of your campaigns. 

Why Monitor Search Engine Rankings?

Despite the challenges, determination are respective reasons wherefore monitoring hunt motor rankings is important.

For one, the wide maturation of rankings and visibility volition bespeak your campaign’s success.

Similarly, rankings tin uncover imaginable issues with hunt visibility.

Any abrupt driblet successful rankings volition signify a imaginable problem. Granted, it doesn’t person to beryllium thing serious. There are galore common reasons for a abrupt driblet successful rankings.

For example, Google mightiness person tested thing successful the SERPs, and pushed you (and different brands) down. Or the hunt motor has updated its algorithm causing the SERPs to extremity up each implicit the spot for a mates of days. 

But specified a driblet could besides bespeak problems, peculiarly if the tract has changed importantly successful the days starring to the event. 

In specified a situation, rankings volition lone bespeak the issue. To measure it, you indispensable analyse the information successful transportation with different strategies (e.g., caller changes to the site, tract migration, SEO tests, known algorithm updates, etc.) 

But it’s the rankings that volition present the archetypal denotation of the problem.

Why You Need an Enterpise SEO Platform for Rank Tracking astatine Scale

Without the close tool, you trust connected your squad and each idiosyncratic to download the information and bash their ain investigation successful Excel oregon different solution.

Granted, immoderate escaped fertile tracker oregon keyword probe constituent solution volition uncover keyword positions. But it won't fto you analyze, filter, measure SERP features, comparison against competitors, oregon summation immoderate of the different critical insights you need.

The result? Chaos successful data. This causes you to miss retired connected captious opportunities since you can't extract the close insights oregon standard your efforts. 

That's wherefore utilizing an all-in-one endeavor SEO platform is truthful important to successfully show hunt motor rankings astatine scale.

How to Monitor Search Engine Rankings With an Enterprise SEO Platform successful 8 Ways

For this walkthrough, I’ll beryllium utilizing Rank Intelligence, the industry's lone real-time rank-tracking instrumentality for endeavor SEO.

Recommended Reading: Benefits of Using a Daily Rank Tracker

It allows users to research changes successful hunt visibility by providing close ranking show information that you tin instantly correlate with each different SEO metrics specified arsenic traffic, hunt volume, impressions, etc.

Keep successful caput that our extremity isn’t conscionable to behaviour basal keyword probe and uncover circumstantial ranking positions. We privation to extract insights to recognize our occurrence and analyse imaginable threats better. 

Here are immoderate of the champion ways to bash that.

#1. Analyze Rankings for Two Separate Dates to Inspect the Change successful Keyword Positions

Rankings fluctuate. I’ve listed immoderate of the reasons for that supra – Google tests, algorithm updates, and more.

Whenever you spot a displacement successful positions erstwhile tracking keywords, investigate. And the champion mode to bash that is by assessing ranking alteration betwixt 2 dates astir the event. 

For example, I whitethorn person noticed a abrupt spike, followed by a driblet successful the rankings. Like this:

By selecting 2 dates astir those events, I tin “zoom” that information to measure further utilizing a full assortment of metrics that Rank Intelligence delivers.

In summation to which keywords person changed positions, I tin besides spot which pages were affected and by however much.

And that’s conscionable the start.

Intrigued? Learn much astir Rank Intelligence and its almighty capabilities below.

#2. Compare True Rank and Web Rank.

Google web fertile lone counts rankings for the bluish links. The existent rank, however, volition see each the different SERP elements similar images, PLAs, featured snippets, and more.  

While determination mightiness not beryllium galore differences successful your rankings betwixt the two, it’s a bully thought to comparison them to place wherever you besides fertile among each non-standard SERP elements. 

#3. Correlate Your Data

This is wherever having complete, unrestricted entree to the information truly gives you the borderline to recognize your SEO efforts. 

Seeing 1 information acceptable connected its ain tin present immoderate insights. But being capable to correlate it with different insights without immoderate restrictions volition uncover a full caller satellite of possibilities. 

(Note, seoClarity is the lone endeavor level that does not enforce artificial limitations connected your data. You person entree to everything astatine each times.)

For example, I’ve plotted my rankings and postulation connected this screen. 

Notice thing unusual? Despite not experiencing galore ranking changes, my postulation has been going up significantly. 

Is this bully news? Of course! But I’m besides intrigued to analyse it further, if lone to place the crushed and replicate it going forward. 

With an endeavor SEO instrumentality similar Rank Intelligence, I person each the information to bash so. 

#4. Focus connected Geo-Rankings

We’ve discussed however determination affects the hunt results. But what if a institution operates successful respective circumstantial locations and relies connected postulation from those places much than anything? 

In that case, the solution is to show hunt motor rankings by geo-location. The geo-rankings capableness wrong Rank Intelligence allows you to:

• Add circumstantial locations you privation to way rankings from.
• Get the nonstop web fertile your contented achieves for circumstantial keywords you target. 

#5. Set Preferred Landing Page Mapping

I person to admit that this is 1 of my favourite hacks to marque the astir of a ranking report. 

I’m definite you’ve noticed however Google (or Bing) sometimes ranks a antithetic leafage than you intended for the optimized keyword. The existent preferred landing leafage mightiness inactive rank, but it’s that antithetic URL that achieves a higher position. 

Unfortunately, with astir keyword fertile trackers monitoring for the archetypal domain effect successful SERPs, tracking wherever your preferred pages rank is almost impossible. 

Not with Rank Intelligence, though. 

The fertile tracking instrumentality allows you to representation a preferred landing leafage to a keyword and way keyword rankings separately from the main ranking report. 

#6. Group Together Keywords and Pages

One of the biggest challenges with moving connected an endeavor tract is the unthinkable magnitude of pages to manage. In a emblematic endeavor organization, an SEO could easy beryllium moving connected thousands of contented assets — possibly adjacent more. 

So, however bash you marque consciousness of it each and way keyword rankings? 

Short answer: radical pages and keywords together. In seoClarity, you tin usage tags to people circumstantial contented types and different aspects of your site.

Tags are a versatile enactment that you tin usage whichever mode you want. 

• Mark recently published oregon updated contented to way its performance. 
• Create abstracted tags for website sections, merchandise lines, categories, oregon thing other you want. 
• Tag the contented by the signifier of the buying rhythm it targets. The opportunities are endless.

#7. Compare Competitor Data Side by Side

Analyzing rankings volition present a full scope of information astir your campaigns’ occurrence complaint oregon uncover insights to flooded imaginable visibility problems. 

But sometimes, to genuinely validate your insights, benchmarking against further information is key. Your competitors' show is an invaluable assets for this.

An endeavor SEO level similar seoClarity volition fto you comparison your show with that of your competitors broadside by side (without limits are further costs for much competitors) for the radical of keywords, leafage level, oregon folder level ranking.

Just immoderate of the things you tin benchmark are: 

• Your visibility wrong the hunt features similar the Answer Box. 
• How galore representation searches you fertile for. 
• The hunt show of your video content, and truthful overmuch more. 

#8. Analyze the Data Further with Instant Download

Sooner oregon aboriginal you'll privation to usage the ranking information determination other specified arsenic an Excel spreadsheet oregon a presentation.

Rank Intelligence does not restrict the information you tin download. You get afloat entree to each accusation astatine an instant to slice, dice, and analyse the mode you want. 

Conclusion

Rankings substance and truthful does however you show them. When it comes to streamlining and enhancing the process, the powerfulness of a hunt motor optimization level is undeniable.

When each of your information lives nether the aforesaid roof, your investigation your investigation is simplified, making your insights much coherent and actionable.

The seoClarity level besides allows you to integrate your Google Analytics and Google Search Console information truthful you person a implicit knowing of your integrated hunt show — with the quality to slice, dice, and analyse the information points straight successful the platform. 

Want to spot Rank Intelligence successful action? Book a Demo and 1 of my colleagues volition locomotion you done this almighty portion of the platform.

<<Editor's Note: this station was primitively published successful November 2019 and has since been updated.>>