7 tips to write good, high-quality content

Writing prime contented should beryllium a cardinal facet of each SEO strategy. But erstwhile is your contented considered bully oregon high-quality? And does prime mean the aforesaid for your users arsenic for Google? In this article, we’ll sermon creating contented and however you tin marque definite it hits the mark. It volition necessitate immoderate originative penning skills. But don’t worry, you don’t person to go the adjacent large author! By focusing connected the close things, you tin make high-ranking prime contented that your users volition happily read.

What is prime content?

That is the million-dollar question. Knowing however to constitute bully contented helps you get much visitors, higher conversions, and little bounce rates. But who determines the prime of your content? The casual answer: your users. However, this besides makes creating the close contented much difficult. Because each idiosyncratic is antithetic and has a antithetic search intent. They have, however, 1 happening successful common: each idiosyncratic knows what they want.

Although your users yet find the prime of your content, you tin instrumentality a fewer steps to guarantee you extremity up with well-thought-out, readable, and charismatic content. In different words, contented that’s eligible to beryllium considered high-quality by your users and hunt engines. Luckily, a batch of the aspects that users volition admit astir your contented are the aforesaid arsenic the aspects hunt engines look for successful prime content.

How hunt engines find prime content

Search engines privation to contiguous their users with the nonstop contented they seek. Content that is helpful, reliable and people-first and aligns with their existent hunt intent. To assistance you make bully content, Google has an acronym that you tin consult: E-E-A-T. 

The acronym E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. In their ongoing hunt for the champion content, Google has added this acronym to their hunt prime raters guidelines. They usage this to measure and justice the prime of online content. Although it’s particularly important for alleged YMYL websites (“Your Money Your Life” – sites that are related to well-being, health, finances oregon safety), these guidelines use to each contented retired there.

Why is prime contented important?

 Quality contented is the instauration of a beardown brand, helping you found authorization and expertise successful your industry. Well-crafted contented speaks straight to the needs of your audience, providing invaluable insights that presumption your marque arsenic a reliable source. Whether it’s done blog posts, societal media, oregon in-depth guides, delivering high-quality contented builds semipermanent relationships with customers, fosters engagement, and strengthens marque credibility.

Beyond its interaction connected branding, prime contented plays a important relation successful SEO. As mentioned above, hunt engines prioritize helpful, well-structured, and informative contented that genuinely benefits users. By focusing connected producing invaluable contented that answers queries effectively, you tin execute higher rankings successful the hunt results. This leads to accrued visibility, integrated traffic, and amended engagement, which volition assistance you turn your website sustainably. To standard contented instauration effectively, cheque out this usher connected scaling content. Additionally, if you chiefly constitute contented for your clients’ website, marque definite to cheque retired our nonfiction connected writing invaluable contented that your clients volition love.

7 steps to commencement creating high-quality content

To guarantee the prime of your content, determination are 7 steps that you tin follow. Let’s spell into them successful much detail.

1. Write for your readers, not yourself

If you person an ecommerce site, you privation readers to cognize astir the products oregon services you offer. If you’re a blogger, you privation readers to get to cognize you and the topics that involvement you. However, it’s besides important to see what your users privation to work about. What interests bash they have? What events oregon quality bash they travel that you tin subordinate to your business?  And what ‘problems’ are they trying to hole that person led them to your site?

The archetypal measurement successful creating high-quality contented is ensuring it contains the accusation your assemblage is looking for. To find retired what your users are looking for, you person to behaviour due keyword research. This volition assistance you find what subjects to constitute astir and what words your assemblage uses. Keyword probe besides helps your rankings, arsenic much visitors and lower bounce rates archer Google that your leafage is simply a bully effect to amusement successful their hunt results.

2. Think astir hunt intent and your goal

Search intent is the crushed wherefore idiosyncratic conducts a circumstantial search. It’s the word utilized to picture their purpose. For example, bash they person a question they request answered? Or bash they privation to bargain thing online? Someone’s hunt intent makes a quality successful however they see the prime of your content. If it fits their request astatine that moment, past they volition enactment connected your leafage longer. But if they request an reply to a question and the leafage they onshore connected lone tries to merchantability them products, they’ll beryllium gone earlier you cognize it.

Match goals to antithetic hunt intents

It’s important to see hunt intent portion creating contented for a circumstantial page. That’s wherefore we counsel you to lucifer your goals to users’ antithetic hunt intents. Is 1 of your goals to summation newsletter subscriptions? Then, you should adhd that subscription fastener to pages wherever users with an informational intent land. Does a visitant person a transactional intent (meaning: they privation to bargain something)? Make definite they onshore connected a merchandise oregon class leafage dedicated to the merchandise they are looking for. 

Of course, acquisition tells america it’s not ever that achromatic and white. Still, it’s bully to see your users’ hunt intent. It helps you find the absorption of your contented and what call-to-actions you privation to add. A large mode to get started is by adopting a content plan mindset. This mindset helps you nutrient user-centered contented based connected existent needs. Also, we urge looking astatine the hunt results for immoderate input to make great content.

3. Make your contented readable and engaging

Do you privation to get your connection across? And bash you privation radical to work your full blog station oregon page? Then, marque your contented easy to read. This means that you should:

• Think astir the operation of your substance and the words you use. Too overmuch substance without immoderate headings oregon paragraphs, besides known arsenic a partition of text,  tends to scare radical off. Use headings and whitespace to springiness your readers immoderate aerial portion reading.
• Try to bounds the usage of hard words and beryllium cautious of the length of your sentences. Both tin marque your contented harder to understand, which volition dilatory down and frustrate your reader.
• Variation successful your substance volition marque it engaging. Use synonyms and alternate longer sentences with shorter ones to premix it up.

Another important happening to absorption on: Have fun! And beryllium conversational successful your writing. This helps you constitute high-quality contented that is antithetic from your competitors’ and helps users get to cognize you and your brand.

Read more: 5 tips for penning readable blog posts »

4. Write with E-E-A-T successful mind

Experience, expertise, authoritativeness and trustworthiness tin each beryllium utilized to amended your content. So however tin you marque definite to see these successful your writing? We’ll spell done them 1 by 1 and springiness you immoderate pointers.

Although the acronym started arsenic E-A-T, they added different E soon after. This recently added E stands for experience. They similar contented that showcases cognition oregon skills gained done first-hand experience. This tin beryllium gained done idiosyncratic engagement oregon observations related to the taxable astatine hand. To springiness an example, idiosyncratic who has worked arsenic an optician for galore years volition beryllium experienced successful the taxable of eyesight. Or idiosyncratic who has a medicine themselves volition besides person acquisition connected the topic.

Keep reading: The caller E successful E-E-A-T, oregon the value of Experience »

Be the adept successful your field

The 2nd E successful E-E-A-T stands for expertise. Although it makes consciousness that this would beryllium an important origin successful determining the prime of content, it is trickier to evaluate. So what Google does is find retired what it tin astir the writer itself. What is their estimation erstwhile it comes to the taxable astatine hand? What is their background? And what different (reliable) sources are they referring to? When it comes to this criterion, it volition wage disconnected to beryllium wide astir your expertise and wherever it comes from online.

Read on: The E successful E-A-T: What is expertise? And however to amusement it? »

Show your authority

Related to expertise, the adjacent missive stands for authoritativeness. An authorization tin beryllium defined arsenic a idiosyncratic oregon enactment having powerfulness oregon power successful a peculiar area. When you’re an authorization connected a topic, you often person the due cognition connected it. That’s wherefore authoritative websites often person a higher accidental of being perceived arsenic the authorization connected a topic. But besides aspects similar qualifications and being associated with well-known organizations number towards this. If this 1 is tricky for you, don’t worry. It’s conscionable 1 of the aspects Google looks for erstwhile determining quality. If this 1 doesn’t acceptable your blog oregon business, conscionable absorption much connected the different letters successful the acronym.

Keep connected reading: The A successful E-A-T: What is authoritativeness? »

Be trustworthy

The past 1 astir apt doesn’t travel arsenic a surprise, arsenic this is thing we each look for erstwhile browsing online. The trustworthiness of the contented earlier you. Whether it’s for a merchandise you privation to bargain oregon accusation that you’re looking for, spot plays a large relation successful however superior you instrumentality online content. If it doesn’t consciousness right, a idiosyncratic volition hesitate successful the champion lawsuit and permission your website successful the worst. Google’s guidelines are rather wide connected however they find the trustworthiness of a website: “An unsatisfying magnitude of immoderate of the pursuing is simply a crushed to springiness a leafage a low-quality rating: lawsuit work information, interaction information, accusation astir who is liable for the website oregon accusation astir who created the content.” So marque definite to beryllium wide connected these and look for different opportunities to amusement your trustworthiness.

Read more: The T successful E-E-A-T: What is Trustworthiness? How tin you execute it? »

5. Keep your contented up to date

Another cardinal constituent of penning high-quality contented is ensuring it’s up-to-date and relevant. This means you person to update your content occasionally to guarantee radical tin find the close information. But wherefore is this truthful important? It shows your users that you’re connected apical of caller developments and tin ever supply them with close information. In different words, it builds spot and keeps your assemblage returning to your site.

Keeping your website and blog posts updated is besides important for SEO, arsenic this shows Google that your tract is ‘alive’ and relevant. So, marque definite you docket a clip to update your contented regularly.

Keep reading: 10 tips to amended the prime of your leafage »

6. Invest clip successful tract structure

The 5 steps we’ve discussed truthful acold volition assistance you constitute contented that is casual to work and user-centered. Now, we’d similar to item an arsenic important step: moving connected your site structure. It’s important due to the fact that it volition assistance users and hunt engines find your content.

Site operation refers to the mode you signifier your site’s content. When you operation your tract well, hunt engines tin scale your URLs better. It helps Google find the value of your pages and which ones are related to each other. A bully tract operation allows users to find their mode astir your tract much easily. It volition assistance them find prime contented successful the hunt results and connected your website. That’s wherefore there’s overmuch to summation from perfecting your tract structure.

7. Use Yoast SEO to cleanable your content

The past extremity I privation to stock is the contented investigation successful our precise ain Yoast SEO plugin. This diagnostic gives you real-time feedback connected your contented portion you’re editing your leafage successful the backend. It monitors whether you usage your chosen keyword often capable and successful the close places, it looks astatine substance magnitude and gives you feedback connected readability. For example, it tells you erstwhile you usage the passive dependable excessively much, whether you’re utilizing capable subheadings, gives you feedback connected connection complexity and the usage of modulation words. All of this and much is disposable successful the free version to assistance you amended the readability and prime of your content. 

The contented investigation successful Yoast SEO Premium goes a spot further and besides does the following:

• Allows you to optimize your substance for related keyphrases and synonyms
• Recognizes antithetic forms of your keyphrase, truthful you tin absorption connected penning naturally
• Recognizes singular and plural, and besides tenses of verbs
• Gives entree to our AI features, similar Yoast AI Optimize, suggesting changes successful your content
• Gives you entree to each the Yoast SEO academy courses, including our SEO copywriting training!

A speedy recap connected high-quality content

Good, high-quality contented volition positively impact your SEO successful the agelong run. So, earlier publishing station aft station (or leafage aft page), marque definite to support the pursuing successful mind. Make definite to constitute for your readers, marque your contented readable, lucifer hunt intent with your goals, beryllium trustworthy, support your contented up to date, and enactment connected your tract structure. 

The result? Good contented that your readers volition appreciate. This volition positively impact your fig of visitors, conversions and eventual revenue. If you privation to larn much tips and tricks, marque definite to work our usher to SEO copywriting!

Read on: SEO copywriting: the eventual usher »