7 Brand Tracking Software Tools You Can’t Afford to Ignore

When radical speech astir metrics, we often don’t deliberation of ‘brand’ arsenic portion of the group. But your marque is rather perchance the most important information constituent – however it’s perceived, its online traction, and show against competitors each archer you how, and if, your marque (AKA business) is growing.

“Brand” arsenic a metric tin consciousness abstract. But that doesn’t mean you can’t way it anyway. 

Here are immoderate tools to assistance you accurately way your marque and fortify your selling strategy. 

Benefits of Brand Tracking Software

Brand tracking means staying atop of captious insights that bespeak however your marque is seen by people. It brings tons of benefits, including:

• Monitoring the level of your brand awareness, marque sentiment, and lawsuit loyalty.
• Identifying trends successful your brand’s online reputation, and responding to changes faster and much efficiently (meaning that your marque stays applicable for longer).
• Staying competitory successful your market. For example, you tin benchmark your brand’s show against your competitors, and uncover opportunities wherever you’re not gathering lawsuit expectations.
• Boosting your narration with existing customers by regularly reviewing their feedback and making their needs a precedence for your brand.
• Maintaining person ties with users and their activity, which lone improves lawsuit loyalty and lawsuit beingness worth – translating to higher ROI.

Top Features to Look For

When looking for a marque tracking bundle solution, here’s what you whitethorn privation to support successful mind:

• Real-time insights: Brand tracking bundle should beryllium capable to uncover up-to-the-minute data, truthful you are capable to summation insights to marque decisions swiftly and successfully. Historical information would besides assistance you spot however things person evolved implicit time.
• Competitor analysis: No marque exists successful isolation - and truthful your marque show needs to beryllium fixed successful discourse to different marketplace players. This volition springiness you a amended thought of however the nationalist views the different brands successful your space.
• Brand sentiment: Tools person to person a standard for lawsuit emotions and opinions astir your marque - connected a micro and macro level (e.g. connected a peculiar societal post, oregon implicit a play of clip successful a portion oregon country). These tin beryllium based connected societal and wide media monitoring, lawsuit reviews, and surveys. 
• Listening and feedback integration: Software that gathers input from societal platforms and nonstop input from customers tin supply much accurate, typical and impactful data.
• Audience segmentation: A breakdown of your marketplace by demographic, location, and behaviour tin sharpen your absorption erstwhile you’re looking astatine caller people markets and deciding connected your positioning. 
• Customizable dashboards and reporting: Brand tracking bundle should beryllium tailored to your concern KPIs and preferences, truthful that insights are digestible and actionable.

1. Brand Monitoring

The Brand Monitoring app (made by Prowly) tracks each your marque mentions, competitors, societal media posts, keywords, backlinks, and more. With the app you tin besides find applicable articles and authors to people for SEO and PR purposes, helping boost your marque crossed the web.

What’s more, you tin filter your mentions by language, country, nonfiction category, and domain category. 

Plus, you tin acceptable up recurring digests and customized alerts successful the Brand Monitoring app, truthful you get notifications astir caller mentions automatically.

What We Like:

Brand Monitoring includes a mode to measure the worth of each notation your marque receives. It has circumstantial metrics similar sentiment, domain authority, estimated reach, and backlinks that springiness you a much granular thought of wherever your marque is being mentioned and why. Essentially, it tells you the quality, not conscionable quantity of your marque perception.

Who It’s For:

Growing brands who privation to integrate a palmy PR strategy successful their marque tracking. 

Pricing:

Free seven-day proceedings disposable with a Semrush account

Paid program costs $59 per month

2. Brandwatch

Brandwatch is simply a broad instrumentality for social listening. The level uses information from implicit 100 cardinal online sources to make insights astir however radical presumption your brand. Brandwatch includes societal media analytics and sentiment analysis, allowing you to enactment connected apical of your reports, mentions, and hashtags for circumstantial campaigns.

What We Like:

The ‘Compare’ conception of Brandwatch gives you a breakdown of your competitors’ societal posts, fans, fans growth, and full engagement. 

With this information you tin find what resonates with your shared audiences. Brandwatch besides has AI-powered summaries of the latest comments connected your and your competitors’ latest societal posts, truthful you tin rapidly recognize the public’s response.

Who It’s For:

Any SME to ample endeavor focusing connected societal media and user quality tin leverage Brandwatch.

Pricing:

Free demo available

Paid program pricing varies and requires speaking to a squad member

3. Hootsuite

Hootsuite is simply a selling instrumentality with functionality to consciousness cheque your brand’s traction crossed societal media and optimize your lawsuit service. 

With the instrumentality you tin way what radical are saying astir your marque online, positive you tin show and respond to societal media engagement (comments, DMs, and mentions). 

You tin adjacent way humanities interactions with your marque from individuals, truthful you tin personalize replies and negociate repeating sentiments much effectively.

What We Like:

With Hootsuite you tin span the spread betwixt marque monitoring, societal media engagement and lawsuit service. 

You person a elaborate overview of how, when, and who is communicating with your brand, and due to the fact that everything is stored successful 1 place, you’re little apt to miss important messages and hazard a PR crisis.

Who It’s For:

Growing businesses with a societal media manager are champion suited to Hootsuite and its capabilities.

Pricing:

Free demo disposable upon request

Paid plans commencement from $99 per month

4. Google Alerts

Keywords and marque tracking spell hand-in-hand. Google Alerts informs you erstwhile your selected keywords are utilized successful caller contented online. For example, you could way your marque sanction arsenic a keyword, and enactment updated erstwhile you’re mentioned successful the quality oregon erstwhile your products are discussed online.

What We Like:

Google Alerts is casual to navigate, making it a large instrumentality for smaller brands that are getting up to velocity with savvy marketing. It besides makes media monitoring easier, arsenic you tin participate keywords that are applicable to your competitors, and support a person oculus connected their integer activity.

Who It’s For:

Small businesses who request a jumping-off constituent for their marque tracking. Google Alerts doesn’t supply real-time data, truthful it’s champion lone arsenic a guiding tool.

Pricing:

Free

If you’re trying to turn your SEO on with your brand, you request to bash much than number the fig of times your marque is mentioned. You’ll privation to find ways to crook those mentions into invaluable backlinks.

With Media Monitoring (available successful the Semrush App Center), you bash conscionable that. 

This instrumentality connects you with radical who are talking astir your marque and curate a database of sources who tin beryllium backlink partners. The effect expands your web positive gives your SEO a immense boost.

Additionally, you tin cod lawsuit feedback crossed dozens of platforms, analyse affirmative and antagonistic sentiment of your mentions, and way mentions of your competitors. You tin adjacent prioritize mentions of your marque and past observe radical who person the close code and scope for talking astir your brand, and interaction them arsenic imaginable marque ambassadors.

What We Like

The Media Monitoring app gives you opportunities to physique links and enactment with influencers. It’s much than a dashboard with data, it helps you turn your selling strategy by listing the astir influential websites that notation your brand, and highlighting the websites that notation your marque most. It serves you up marque tracking adjacent steps connected a platter!

Who It’s For

Predominantly companies moving successful situation management, lawsuit work oregon PR and branding. The app’s monitoring services let you to measurement and measure conscionable however good your enactment is paying off.

Pricing

Free seven-day proceedings with a Semrush account

Paid program costs $39 per month

6. Keyhole

Keyhole collects and analyzes societal media engagement metrics, arsenic good arsenic keywords, links, and hashtags. Not to mention, it has a sentiment investigation showing whether radical consciousness positive, neutral oregon antagonistic toward your content, and wherever they’re based successful the world. 

You tin truthful effortlessly gauge what radical deliberation of your marque without having to sift done information manually.

What We Like:

Keyhole is large for brands hoping to spouse with influencers, too. The level tin assistance you find the close influencers to enactment with, and monitors influencer campaigns erstwhile you’re acceptable up with them. This functionality means you instrumentality attraction to lone collaborate with influencers that are proven to bolster your brand.

Who It’s For:

Mid-sized businesses and agencies tin get the astir worth from Keyhole. Companies successful media and amusement are well-suited to Keyhole due to the fact that the level allows them to find manufacture trends and user conversations, and negociate their estimation online. Reports from Keyhole alteration media and amusement companies to amusement their societal media interaction to advertisers and sponsors too.

Pricing:

Demo disposable upon request

Campaign-based paid plans commencement from $100 per month

Custom pricing for different paid plans

7. Talkwalker

Talkwalker is simply a user quality level wherever you tin travel trending topics and lawsuit sentiment astir your brand. 

Not lone tin you way keywords with the tool, you tin observe ocular mentions of your marque successful images and videos. 

On apical of that, you tin stitchery real-time lawsuit feedback from each your societal channels. This granular information means you truly cognize wherever your marque is appearing and however the vulnerability tin impact people’s sentiment of and transportation to your brand.

What We Like:

Talkwalker makes large tasks simple. The instant summarization diagnostic consolidates the sentiment crossed thousands of your lawsuit feedback tickets, reviews, and surveys. Meanwhile, the communities investigation examines feedback from online groups, truthful you entree corporate and autarkic sentiments toward your brand.

Who It’s For:

Enterprises, agencies, and larger companies with a important lawsuit base. The level tin adjacent integrate with telephone centers, to analyse transcripts and item areas for lawsuit work improvement. 

Pricing:

Demo disposable upon request

Custom pricing for paid plans

Staying connected the close track(ing software)

Brand tracking is simply a halfway portion of a palmy selling strategy. It’s the equivalent of leaning successful to the conversations that are happening astir your brand, from the radical that substance astir – the public.

Experiment with the tools listed supra to spot which aligns good with your marque and processes. Remember that you shouldn’t beryllium trying to corroborate assumptions astir your brand. Instead, the information should beryllium telling you the way that your marque is on, and however galore radical privation to articulation you connected the journey.