60 SaaS Statistics Related to Growth, Challenges, and More

If you’re successful the software-as-a-service (SaaS) space, knowing marketplace dynamics is key 

What does the information accidental astir SaaS maturation rates? How overmuch bash companies typically walk connected SaaS solutions? And what factors bash brands see erstwhile making SaaS purchases?

Let’s dive into the latest SaaS stats to find out.

SaaS Industry Statistics Highlights 

• The planetary SaaS marketplace is acceptable to make astir $819 cardinal successful 2029
• The U.S. SaaS marketplace is projected to surpass $445 cardinal by 2029
• Almost 50% of each task superior investments were made successful SaaS startups successful 2023
• Microsoft is the SaaS institution with the largest marketplace capitalization (the full worth of a company's publically traded shares) successful the satellite astatine much than $3 trillion
• Artificial quality (AI) bundle is the biggest SaaS assemblage based connected lawsuit count, with 3 cardinal planetary customers
• Organizations usage 130 SaaS apps connected average
• The mean B2B SaaS churn complaint is -1.59%
• Globally, the SaaS ostentation complaint is astir 4 times higher than the marketplace ostentation rate

SaaS Overall Market and Growth Statistics

General SaaS Market Stats

The SaaS manufacture continues to grow rapidly, driven by expanding planetary request and advancements successful unreality technology. 

Here are immoderate cardinal figures that seizure the maturation and standard of the worldwide SaaS market:

1. Global SaaS marketplace gross is projected to scope $818.8 cardinal by 2029 (Statista, 2024)

Image Data Source: Statista

2. The planetary SaaS marketplace is expected to turn astatine a compound yearly maturation complaint of 13.7% from 2023 to 2030 (Grand View Research, 2023)
3. The North American SaaS marketplace unsocial was valued astatine $131.18 cardinal successful 2023 (Fortune Business Insights, 2024)
4. In 2022, the planetary unreality computing marketplace was valued astatine $413 billion, and SaaS made up $185 cardinal of that full (Statista, 2023)

Funding

Venture superior is simply a large root of backing for the SaaS industry, with important investments flowing into SaaS solutions crossed a scope of sectors.

Here are immoderate stats revealing wherever backing is being allocated wrong the SaaS space:

5. Nearly 50% of each task superior investing was successful SaaS startups successful 2023 (Dealroom, 2023)
6. The top-funded SaaS industries are fiscal services bundle and AI software—each having received astir $40 cardinal successful funding. Analytics bundle is successful 3rd place, with astir $30 cardinal successful funding. (Statista, 2024)
7. Almost 90% of SaaS concern goes toward B2B companies (Dealroom, 2023)

Image Data Source: Dealroom

8. At $14 billion, fintech is the B2B SaaS class that’s received the astir task superior backing (Dealroom, 2023)

Major Industries and Individual Players

SaaS spans a assortment of industries—many of which incorporate a important workforce and extended lawsuit base. 

Here’s a person look astatine the large sectors and cardinal players driving the SaaS marketplace forward:

9. The apical SaaS industries by fig of employees are fiscal services software, analytics software, and AI software. Each of these 3 industries has implicit 100,000 employees. (Statista, 2024)
10. The apical SaaS industries based connected the full fig of companies are AI software, analytics software, and fiscal services software. There are astir 4,300 companies betwixt these 3 industries worldwide. (Statista, 2024)
11. AI bundle is the apical SaaS manufacture by fig of customers, with astir 3 cardinal customers worldwide (Statista, 2024) 
12. After AI software, the apical SaaS industries by lawsuit number are analytics software, ecommerce software, and information software—with astir 1.9 cardinal customers each (Statista, 2024)
13. Microsoft is the SaaS institution with the largest marketplace capitalization—over $3 trillion. Other large players see Apple, Alphabet, Oracle, Adobe, Intuit, IBM, and ServiceNow. (Statista, 2024)
14. Microsoft has the top stock of the SaaS marketplace revenue, with astir 22% of the marketplace (Statista, 2023)
15. Salesforce is the biggest institution chiefly focused connected SaaS listed connected the U.S. banal marketplace (by marketplace capitalization). Other apical contenders see Adobe, ServiceNow, Intuit, and Shopify. (Mike Sonders, 2024)

Image Data Source: Mike Sonders

16. Salesforce’s yearly gross reached astir $35 cardinal successful its 2024 fiscal twelvemonth (Salesforce, 2024)
17. Oracle’s yearly gross reached $53 cardinal successful its 2024 fiscal year. Over $39 cardinal of this gross came from the company’s unreality services and licence enactment division. (Oracle, 2024)
18. SAP—an endeavor bundle institution based successful Germany—generated €31 cardinal successful gross successful 2023. Almost €27 cardinal of this came from unreality and bundle sales. (SAP, 2023)

If you’re a SaaS marketer, researching however your closest competitors get postulation tin assistance you amended your ain web strategy.

The Traffic Analytics instrumentality allows you to excavation into your competitor’s website data. You tin spot which of their pages thrust the astir engagement, wherever their postulation comes from, and the grade to which your online audiences overlap.

International Markets 

SaaS continues to turn crossed planetary markets, with assorted regions contributing importantly to the industry’s expansion.

Here’s a look astatine immoderate of the main regions driving SaaS adoption and revenue:

19. North America dominates the worldwide SaaS market, claiming 44% of planetary gross (Grand View Research, 2023)
20. The U.S. SaaS marketplace is forecast to scope $445.6 cardinal by 2029 (Statista, 2024)
21. There are astir 9,100 SaaS companies successful the U.S. and astir 15 cardinal planetary customers among them, putting the U.S. successful the pb (Statista, 2024)
22. The U.K. is adjacent and has 1,500 SaaS companies. And Canada is third, with 992 companies. (Statista, 2024)
23. By 2029, the German SaaS marketplace is expected to scope $38.9 cardinal (Statista, 2024)
24. The Indian SaaS marketplace is forecast to make $26.4 cardinal by 2026 (Statista, 2023)
25. China’s SaaS marketplace is forecast to scope $29.8 cardinal successful 2027 (Statista, 2024)

SaaS Financial Statistics

Company Revenue

Revenue and profitability alteration wide crossed SaaS companies, on with backing sources and maturation strategies.

These stats springiness a snapshot of however antithetic types of SaaS companies execute financially:

26. Almost 80% of bootstrapped companies are profitable oregon breaking even. This fig is conscionable 37% for equity-backed companies. (SaaS Capital, 2024)
27. In 2023, bootstrapped companies reported a median maturation of 25%. While equity-backed companies reported a median maturation of 30%. (SaaS Capital, 2024)
28. High-growth SaaS companies walk 50% oregon much of their gross connected income and selling (McKinsey & Company, 2021)
29. The median gross per worker for backstage SaaS companies is $125,000 (SaaS Capital, 2024)
30. Equity-backed SaaS companies with $1 cardinal to $3 cardinal successful yearly recurring gross (ARR) person a median ARR per worker of $73,333. This fig is $108,000 for bootstrapped companies. (SaaS Capital, 2024)

User Spending 

Businesses of each sizes proceed to put heavy successful SaaS solutions, with caller terms increases besides contributing to the emergence successful spending.

Here’s a person look astatine existent spending patterns successful the SaaS market:

31. Global idiosyncratic spending connected SaaS is estimated to scope implicit $295 cardinal successful 2025. (Statista, 2024)

Image Data Source: Statista

32. Almost 35% of Businesses walk betwixt $2.4 cardinal and $12 cardinal connected SaaS solutions (Statista, 2024)
33. In 2024, businesses walk astir $8,700 per worker connected SaaS products. This is up from $7,900 successful 2023. (Vertice, 2024)
34. About 45% of small- to medium-sized businesses (SMBs) study spending up to $600,000 annually connected SaaS. While astir 16% spent up to $2.4 million. (Statista, 2024)
35. The outgo of SaaS solutions has accrued by 33% since 2021 (BetterCloud, 2024) 
36. On average, SaaS prices accrued by 12% betwixt 2022 and 2023 (Vertice, 2023)
37. Globally, the SaaS ostentation complaint is astir 4 times higher than the modular marketplace ostentation complaint (Vertice, 2024)

Pricing Models

SaaS companies usage a premix of pricing strategies to conscionable divers lawsuit needs and marketplace demands. 

Here are immoderate of the cardinal pricing trends shaping SaaS today:

38. Of surveyed SaaS companies, 23% person usage-based subscription tiers. And 18% person a mostly usage-based exemplary (OpenView Venture Partners, 2023)
39. Around 60% of surveyed SaaS companies marque an effort to accommodate their pricing to section markets (OpenView Venture Partners, 2023)
40. About one-third of planetary survey respondents accidental per-user pricing is their preferred pricing model. Use-based pricing came successful 2nd place, with astir 30% of votes. (Statista, 2024)
41. Only 45% of SaaS companies people their pricing (OpenView Venture Partners, 2021)
42. Around 60% of SaaS vendors deliberately disguise terms increases (Vertice, 2024)

SaaS Use and Adoption Statistics

Use and Purchasing Decisions

The decision-making process for SaaS purchases is influenced by respective factors, from information concerns to productivity goals.
Here are immoderate stats to exemplify however organizations take their SaaS solutions.

43. Organizations usage 112 SaaS apps connected mean (BetterCloud, 2024)
44. Of surveyed businesses, 37% accidental boosting productivity is their main crushed for buying caller software. Other apical reasons see addressing information concerns (30%), expanding merchandise offerings (27%), and targeting caller customers (26%). (Gartner, 2023) 
45. More than 40% of businesses accidental that information is their apical information erstwhile buying caller bundle (Gartner, 2023)
46. More than 80% of bundle buyers instrumentality into relationship a vendor’s past with bundle breaches erstwhile studying bundle solutions (G2, 2024)
47. For 33% of businesses, determination are 2 to 3 radical connected the bundle buying committee (Gartner, 2024)

Image Data Source: Gartner

48. Almost 40% of businesses ever impact the concern squad successful bundle acquisition decisions (Gartner, 2024)
49. Over 50% of organizations scrutinize their SaaS purchasing decisions much than successful erstwhile years (BetterCloud, 2024) 
50. Around 40% of SaaS licenses are going unused (Productiv, 2024)
51. The mean institution wastes implicit $135,000 successful unused bundle licenses (BetterCloud, 2024)

If you’re a SaaS marketer looking to summation much users, bash thorough assemblage probe to larn details astir your perfect buyers that tin boost your acquisition efforts.

You tin browse resources similar manufacture reports. Or, usage Semrush’s One2Target tool. 

It enables you to analyse assemblage demographics, socioeconomic information points, and place cardinal lawsuit behaviors and preferences.

After you’ve conducted research, usage what you larn to make targeted selling campaigns that are much apt to pull and prosecute your perfect customers.

Churn

Minimizing lawsuit churn is simply a apical precedence for SaaS companies. 

Here are a fewer insights into the existent authorities of lawsuit retention wrong the SaaS space: 

52. In March 2024, the mean B2B SaaS churn complaint was -1.59%. That’s 12% little than successful March 2023. (Paddle, 2024)
53. In 2023, 68% of businesses replaced bundle much often than successful 2021 (Gartner, 2023)
54. Of B2B SaaS companies with cognition of however their integrations impact churn, 92% study little churn by customers who usage integrations (Partner Fleet, 2024)

SaaS Trend Statistics

AI

AI is rapidly transforming the SaaS industry, with AI-driven features becoming cardinal maturation drivers.

Here are immoderate stats reflecting however AI mightiness signifier the aboriginal of SaaS:

55. The AI SaaS marketplace is valued astatine $71.5 billion. This is acceptable to summation to $775.4 cardinal by 2031. (Verified Market Research, 2024)
56. In 2023, 76% of surveyed SaaS companies had launched oregon planned to motorboat AI features (OpenView Venture Partners, 2023)
57. Over 62% of survey respondents accidental they deliberation AI is the emerging inclination that volition person the top interaction connected the planetary SaaS marketplace (Statista, 2024)

Further reading: 78 Artificial Intelligence Statistics and Trends for 2024

Integrations

Seamless integration with existing systems is simply a captious origin for SaaS success, driving some lawsuit restitution and gross growth. 

Here are immoderate cardinal insights into the relation of integrations successful the SaaS market.

58. Nearly 40% of buyers accidental easiness of usage with existing systems is simply a apical information erstwhile buying bundle (Gartner, 2024)
59. B2B SaaS companies accidental that 35% of upsells are driven by integrations (Partner Fleet, 2024)
60. The apical 50 bundle companies’ marketplaces person 1,498 apps connected mean (HubSpot, 2024)

Use SaaS Statistics to Plan Your Strategy

Because of the request for scalable, cloud-based solutions that heighten concern productivity and security, SaaS shows nary signs of slowing down. 

That’s large quality if you’re successful the industry.

And you tin harvester what you learned from the supra stats with Semrush .Trends to bash assemblage and rival probe that’s apt to output amended results.

Try it today.