6 Free Google SEO Tools to Boost Your Search Visibility

This usher explores six escaped Google SEO tools and explains however you tin usage them to summation visibility successful Google Search.

Let’s start.

1. Google Search Console

Google Search Console (GSC) is simply a escaped Google SEO instrumentality that shows however your website performs connected Google Search. 

It besides highlights imaginable issues and ways to improve. 

By solving these issues, you tin summation your site’s visibility successful hunt results and scope much customers. 

Key Features of Google Search Console

• Performance report: Shows however galore radical spot and click connected your tract successful Google Search, which pages they visit, and which keywords bring them to your site
• Page indexing report: Checks if Google tin scale your webpages and highlights immoderate indexing issues
• Sitemaps report: Lets you taxable a database of pages connected your tract to Google. So it tin easy find each of your pages.
• Core Web Vitals report: Measures show factors similar loading speed, interactivity, and ocular stability. And suggests ways to improve. 
• URL Inspection tool: Gives details connected however Google views a circumstantial leafage connected your site
• Rich Results Test tool: Checks if your tract tin show affluent results (extra accusation similar reviews oregon merchandise details) successful search
• Manual actions and Security issues reports: Alert you to Google penalties oregon information threats (like hacking oregon malware)
• Links report: Shows which outer websites nexus to your tract and however your interior pages nexus to each other

How to Use Google Search Console

Use GSC reports and tools to show and optimize your site's show successful Google Search.

To acceptable up GSC, sign successful to Search Console with your Google account.

Then, adhd a spot (website) erstwhile prompted. 

Select the domain enactment to presumption information from each URLs nether the domain name. Or take the URL prefix enactment to get information for lone a circumstantial conception (for example, your blog oregon cognition base). 

Check retired our elaborate guide to GSC to larn much astir each enactment and implicit the setup.

You tin past bash the following:

Monitor Site Performance

Check however your tract is performing connected Google by going to “Performance” > “Search Results” successful GSC. 

You’ll spot 4 cardinal hunt metrics:

• Clicks: The fig of clicks connected your website links successful hunt results
• Impressions: The fig of times your tract was shown to users successful hunt results
• Average position: Your site's mean ranking presumption for assorted keywords
• Click-through complaint (CTR): The percent of impressions that turned into clicks

Also, way your show crossed these metrics implicit time. This helps you recognize trends and the interaction of SEO efforts for a fixed period. 

Scroll down to presumption the array showing hunt queries that thrust postulation to your site.

You tin besides place gaps successful your content quality and strategy with this report. 

For example, if you’re not ranking for important keywords, audit those pages. And cheque the prime and usefulness of the content.

Find and Fix Indexing Issues

It’s captious to place the pages with indexing issues and resoluteness them due to the fact that Google won’t beryllium capable to amusement them successful hunt results.

Check which pages Google tin scale and the ones with indexing errors by clicking “Indexing” > “Pages” successful the Search Console sidebar. 

Scroll down to larn astir the issues that origin indexing errors connected your site.

To find a wider array of method issues that whitethorn beryllium hurting your performance, usage Semrush’s Site Audit instrumentality to get elaborate reports connected issues and however to hole them. 

Submit and Manage Sitemaps

Sitemaps assistance Google observe and crawl your pages much efficiently, truthful marque definite to taxable yours via Search Console. 

Go to “Indexing” > “Sitemaps.” 

Submit yours if you haven’t yet. 

Afterward, the “Status” file should work “Success.” That means your sitemap is successfully submitted to Google.

Further reading: XML Sitemap: What It Is & How to Generate One

2. Google Analytics

Google Analytics 4 (GA4) is simply a escaped analytics level that helps you recognize however users interact with your website oregon app. 

Use these insights to recognize what visitors find astir engaging. And uncover ways to refine your targeting and messaging to amended pull your people audience. 

Key Features of GA4

• Realtime reports: See what's happening connected your tract successful existent time. For example, the fig of progressive users, views, and cardinal events (conversions).
• Acquisition reports: Monitor wherever your site’s visitors travel from (e.g., integrated search, societal media, referrals, etc.)
• Engagement reports: Analyze however users interact with your pages. And measurement engagement metrics similar mean engagement clip per league and league cardinal lawsuit rate.
• Monetization reports: Track revenue, purchases, and different monetization metrics
• Retention report: Understand however good you clasp users implicit time
• User attributes: Study visitant demographics, locations, and behaviors to recognize whether the close radical are coming to your site

How to Use Google Analytics

Follow the steps shown successful our guide to acceptable up GA4, to commencement utilizing your Google Analytics account. 

Once you’re ready, present are immoderate circumstantial actions you tin instrumentality with GA4:

View and Compare Traffic Sources

The “Traffic acquisition” study successful Google Analytics lets you analyse the postulation sources for your site.

Log successful to your GA4 account. Click “Reports” > “Acquisition” > “Traffic acquisition” connected the sidebar. 

You’ll spot postulation information for antithetic channels. Such arsenic nonstop visits, integrated search, email, social, and truthful on. 

Sessions from integrated hunt (organic traffic) is simply a cardinal indicator of the occurrence of your SEO efforts.

Compare integrated hunt visits to visits from different postulation sources to recognize the interaction of your SEO efforts.

Track Conversions

Monitoring conversions (desired actions similar filling retired a signifier oregon purchasing a product) is simply a bully mode to measurement the tangible concern interaction your SEO strategy has. 

In GA4, conversions are called cardinal events. 

To accurately way conversions:

1. Set up GA4 events for important actions connected your website (e.g., fastener clicks oregon downloads)
2. Mark these events arsenic cardinal events

Learn however to set up GA4 conversion tracking.

Once acceptable up, navigate to "Reports" > "Acquisition" > “User acquisition.”

You tin past spot pages that are driving the astir conversions. And ones that request to beryllium optimized. 

Monitor Engagement

Understanding however visitors interact with your tract provides insights for improving your user acquisition (UX) and SEO results. 

GA4 provides respective metrics to way engagement, including:

• Engaged sessions: Sessions wherever users enactment connected your tract for much than 10 seconds, implicit a conversion action, oregon presumption astatine slightest 2 pages
• Engagement rate: The percent of engaged sessions
• Average engagement clip per progressive user: The mean clip users engaged with your site

Click “Reports” > “Engagement” > “Overview” to find these metrics. 

Find pages with debased engagement, past enactment to amended the idiosyncratic acquisition and contented quality.

3. PageSpeed Insights

Google’s PageSpeed Insights (PSI) instrumentality tests the velocity and usability of your webpages and provides a show people and recommendations to amended it.

This helps you optimize your site’s UX and boost hunt rankings. Which tin yet construe to much visitors, leads, and sales. 

Key Features of PSI

• Performance score: A people betwixt 0 and 100, representing your selected page’s velocity and UX
• Core Web Vitals assessment: Measures cardinal metrics similar loading speed, interactivity, and ocular stableness to complaint the page’s idiosyncratic experience
• Diagnostics: Offers circumstantial suggestions to amended your website’s performance, specified arsenic reducing representation sizes and minifying JavaScript

How to Use PageSpeed Insights

Use PageSpeed Insights to place and resoluteness show issues connected high-priority pages. 

Here’s how:

Open the PSI tool and participate the URL of the leafage you privation to analyze. Click “Analyze.”

Within a fewer seconds, you’ll spot the Core Web Vitals appraisal report—for some the mobile and desktop versions of the webpage. 

At the apical of the report, you tin find retired if you passed the assessment. 

Scroll down to the “Diagnose show issues” conception to cheque your wide show score. And different scores similar “Accessibility,” “Best Practices,” and “SEO.”

Below that, you’ll spot the “Diagnostics” study showing the database of show issues and recommendations. 

Click connected the idiosyncratic items to larn much astir the issues. And however to hole them.

Some communal suggestions see compressing images, reducing unused JavaScript, and utilizing browser caching. 

Implement immoderate of the recommendations and tally the trial again to spot however it impacts the show score.

Further reading:

• Google PageSpeed Insights: What It Is & How to Boost Your Score
• Core Web Vitals: What They Are & How to Improve Them

4. Google Business Profile

Google Business Profile (GBP) is simply a instrumentality that allows you to negociate however your section concern appears connected Google Search and Maps. 

It helps customers find your business, larn astir your products oregon services, and link with you.

Here’s what a GBP tin look like:

Key Features of GBP

• Business information: Keep your important concern details (name, address, telephone number, etc.) updated
• Photos and videos: Showcase your products, services, oregon concern events
• Google posts: Share updates, offers, and events connected your concern profile
• Customer reviews: Collect, manage, and respond to lawsuit reviews
• Messaging: Communicate straight with customers done Google
• Analytics: Track however customers find and interact with your Business Profile

How to Use Google Business Profile

Use our comprehensive guide to easy make your Business Profile connected Google.

Then, you tin commencement performing immoderate cardinal tasks.

Improve Local Search Visibility

A well-optimized Google Business Profile helps your concern fertile higher successful section hunt results and Google Maps.

Like so:

Follow these tips to amended your section hunt rankings:

• Add applicable keywords (terms radical usage to hunt for businesses similar yours) to your concern description
• Encourage customers to stock reviews connected your profile. Positive reviews tin boost your ranking and physique spot with imaginable customers.
• Regularly station updates, offers, and events to your profile. This keeps your illustration caller and engaging.

Manage Your Presence connected Google

With GBP, you tin guarantee your customers get close accusation astir your concern connected Google.

Make definite to adhd each the applicable concern details, specified as:

• Business name, category, and description
• Address, telephone number, and website link
• Hours of cognition (including peculiar vacation hours)

Also, guarantee these details are ever accurate. 

Update your Google Business Profile if you alteration your operating hours, telephone number, concern address, oregon different important details.

Connect with Customers

Google Business Profile lets you link with your customers, and responding to their queries helps to physique relationships.

Use these tips to efficaciously prosecute with your assemblage utilizing GBP:

• Promptly respond to lawsuit reviews—both affirmative and negative. This shows that you attraction astir your customers’ feedback.
• Use the messaging feature to pass straight with customers who person questions astir your products, services, oregon availability
• Use posts to stock updates, offers, and events with customers

Managing reviews is casual with Semrush Local. Plus, it besides lets you negociate your GBP and administer your accusation crossed different directories. 

5. Keyword Planner

Keyword Planner is simply a escaped instrumentality wrong Google Ads that helps you probe keywords for your hunt campaigns.

This instrumentality is chiefly meant for researching keywords for hunt ads. But you tin besides usage it for SEO keyword research—finding keywords for integrated (unpaid) search.

Key Features of Keyword Planner

• Keyword ideas: Find applicable keywords related to your business, products, and services
• Keyword metrics: See however often radical hunt queries, however overmuch contention antithetic presumption have, presumption cost per click (CPC) information, and more
• Organize keywords: Group keywords into advertisement groups oregon campaigns

How to Use Keyword Planner

Getting started with Google’s Keyword Planner is arsenic elemental arsenic creating oregon logging successful to your Google Ads account.

(If you don't person an account, travel our guide to acceptable 1 up.)

Once you motion in, take “Discover caller keywords” and participate presumption related to your business, products, oregon services. 

Click “Get results.”

The instrumentality volition show keyword ideas alongside a assortment of metrics.

For in-depth keyword research, usage Keyword Planner successful operation with Semrush’s Keyword Magic Tool.

While Keyword Planner provides foundational data, the Keyword Magic Tool lets you:

• Filter and signifier keywords based connected things similar hunt volume, keyword difficulty, and keyword type
• Enter your domain to get highly personalized metrics

6. Google Trends 

Google Trends shows however often circumstantial presumption are searched connected Google implicit clip to assistance you spot emerging topics. 

Use it to place fashionable topics you tin make contented around. To pull much visitors to your site. 

Key Features of Google Trends

• Trending now: See what’s trending globally oregon successful circumstantial regions
• Search word comparisons: Compare involvement successful aggregate hunt presumption to spot which ones are much popular
• Interest implicit time: Analyze hunt measurement for a word implicit a selected clip period
• Regional insights: See wherever a word is astir fashionable geographically
• Related topics and queries: Find related hunt presumption and topics that users are besides exploring

How to Use Google Trends

Go to the Google Trends website and click connected the “Trending now” tab.

You’ll spot a database of trending topics successful your chosen determination on with details like:

• How galore searches the taxable is getting
• When the inclination started and whether it’s inactive active
• Related topics oregon variants of the aforesaid hunt queries

Use these insights to make timely and applicable contented astir blistery topics. And pull a larger audience. 

Let’s accidental you person a sports quality website. 

You tin use “Sports” and “Past 4 hours” filters to find the real-time trends successful your niche. 

Further reading: Google Trends: What It Is & How to Use the Data for SEO

The escaped Google SEO tools we covered connection a large starting constituent to physique your site’s SEO foundation. 

But to spell further, you request nonrecreational tools. 

Semrush’s SEO toolkit provides deeper insights and much precocious features for keyword research, tract audits, fertile tracking, and backlink analyses. 

Take your SEO strategy to the adjacent level. Start with a escaped plan.