57 Insightful Facebook Statistics for Marketers in 2024

If you've ever questioned whether Facebook is simply a bully selling level for you, this database of cardinal Facebook statistic should supply the clarity you need.

Let’s dive in.

Facebook Statistics Highlights

Here are 5 of the astir impactful Facebook selling statistic we found:

• Nearly 1 4th (23%) of marketers accidental that Facebook has the champion instrumentality connected concern (ROI) of each societal platforms (HubSpot, 2024)
• Facebook is the astir fashionable societal media level worldwide (Statista, 2024)
• Ad sets with 3 to 10 creatives outperform advertisement sets with lone 1 and little the median outgo per enactment by 46% (Meta, 2023)
• Of U.S. adults who usage Facebook, 68% accidental they gain much than $100,000/year (Pew Research, 2024)
• Over 70% of marketers study Facebook arsenic an effectual level for video selling (Wyzowl, 2024)

General Facebook Statistics

1. Meta (Facebook’s genitor company) had an yearly gross of $134.9 cardinal successful 2023 (Meta, 2023)
2. Of societal media users extracurricular of China, 20% accidental Facebook is their favourite societal media level (GWI, 2023)

Image Source: GWI

Key Takeaways

Facebook is 1 of most-preferred societal platforms worldwide. Meaning there’s a bully accidental you tin scope your people assemblage done it. 

You tin rapidly commencement marketing connected Facebook utilizing tools similar Semrush’s Social Poster. Which lets you make and docket contented to your Facebook page.

Start by configuring Social Poster and connecting it to your Facebook account.

Click “New post” to unfastened the editor. 

Select your Facebook leafage and draught your station straight successful the editor. Then determine if you privation to station now, docket it, station it connected a recurring basis, oregon prevention it arsenic a draft. 

Finally, prime an enactment to save, schedule, oregon people your post.

Facebook Use Statistics

3. Facebook is the astir fashionable societal media level worldwide (Statista, 2024)
4. Monthly progressive Facebook users person accrued 3% year-over-year (Meta, 2024)
5. Over 2 cardinal radical utilized Facebook regular successful December 2023 (Meta, 2023)
6. As of December 31, 2023, determination were 3.07 cardinal monthly progressive Facebook users (Meta, 2024) 
7. Compared to 17% of teens who accidental they usage TikTok astir constantly, 3% accidental the aforesaid astir Facebook (Pew Research, 2023)
8. YouTube and Facebook are the astir wide utilized societal media platforms (Pew Research, 2024)
9. Every week, 1 cardinal radical link with a concern relationship crossed Facebook messaging services (Meta, 2022)
10. A whopping 98% of progressive Facebook users take immoderate benignant of mobile instrumentality to entree Facebook, and 16.7% users opt for some mobile devices and computers (Statista, 2022)
11. Only 17% of radical usage Facebook to travel brands. But 88% usage it to support successful interaction with friends and family. (Statista, 2019)
12. Of Facebook users, 14% accidental they usage it to scope retired to a marque to complain. And 27% of Facebook users accidental a marque should respond to a ailment wrong an hour. (Khoros, 2023)
13. Roughly 30% of U.S. adults regularly get quality from Facebook (Pew Research, 2023)

Image Source: Pew Research

Key Takeaways

Users crook to Facebook for a assortment of reasons, including reaching retired to businesses to inquire questions and stock concerns. And since users expect accelerated replies, it’s important to give clip each time to cheque Messenger.

Scheduling your Facebook posts up of clip (with a instrumentality similar Social Poster) tin springiness you other clip each time to enactment done your Facebook messages. And guarantee your customers stay happy.

Facebook User Demographic Statistics

14. The stock of teens who usage Facebook has dropped from 71% astir 10 years agone to 33% contiguous (Pew Research, 2023)
15. Facebook’s planetary assemblage is 43.2% pistillate and 56.8% antheral (Statista, 2024)
16. India has the astir Facebook users, with 369.9 cardinal progressive users. While the U.S. has 186.4 million. (DataReportal, 2023)
17. Of U.S. adults who usage Facebook, 68% accidental they gain much than $100,000/year (Pew Research, 2024)
18. Facebook’s largest cohort successful the U.S. is radical betwixt the ages of 25 and 34 (24.2%). And the adjacent is radical betwixt the ages of 35 and 44 (19%). (Statista, 2024) 

Image Source: Statista

Key Takeaways

Facebook tin beryllium a bully level for businesses whose people assemblage is affluent and older than 25. 

But businesses who privation to scope a younger assemblage mightiness person difficulty. As teenagers thin to similar different platforms similar Instagram and YouTube. 

Facebook Engagement Statistics

19. When asked which societal media level drives the astir engagement, 22% of societal media marketers accidental Facebook. While 23% accidental YouTube and different 23% accidental Instagram. (HubSpot, 2024)

Image Source: HubSpot

20. U.S. users walk an mean of 30.9 minutes connected Facebook per day. But TikTok is the societal level that takes up the astir of their clip astatine 53.8 minutes. (eMarketer, 2023)
21. The median engagement complaint connected Facebook crossed each industries is 0.063% (RivalIQ, 2024)

Key Takeaways

Although users walk little clip connected Facebook compared to different platforms, they thin to prosecute much with Facebook content. Meaning you mightiness not person to station arsenic often to make engagement. 

To larn much astir which platforms whitethorn connection the champion engagement, usage Social Content Insights. So you tin marque decisions astir wherever you should put your clip and fund moving forward.

Follow the prompts to link your profiles and spot the data.

Facebook Ads Statistics

22. Only 11% of B2C marketers accidental Facebook Ads are highly effectual successful reaching contented selling goals (Content Marketing Institute, 2023)
23. More than 25% of marketers accidental Facebook has the champion assemblage targeting tools (HubSpot, 2024)
24. Over 44% of businesses usage some Google Shopping and Facebook ads (DataFeedWatch, 2022)
25. Ad sets with 3 to 10 creatives outperform advertisement sets with lone 1 and little the median outgo per enactment by 46% (Meta, 2023)
26. There are 10 cardinal progressive advertisers connected Facebook (Statista, 2020)
27. Ad impressions accrued 28% twelvemonth implicit twelvemonth successful 2023 for Meta’s Family of Apps (all the apps Meta owns, including Facebook) (Meta, 2024)
28. In 2023, the mean terms for ads wrong Meta’s Family of Apps decreased 9% per advertisement twelvemonth implicit twelvemonth (Meta, 2024) 
29. About 68% of businesses accidental video ads thrust much clicks than representation ads connected Facebook (DataBox, 2023)
30. More than 60% of marketers walk betwixt $1 and $500 per period connected Facebook ads (WebFX, 2024) 
31. Ecommerce Partnership Ads person 20% much conversions per dollar compared to non-partnership ads (Meta, 2024)
32. The mean click-through-rate for Facebook ads is 2.50% (WordStream, 2024)

Image Source: WordStream

33. Nearly 90% of B2C marketers accidental Facebook is 1 of the platforms they’ve utilized successful the past twelvemonth for integrated contented selling (Content Marketing Institute, 2023)
34. Facebook’s advertisement scope exceeds Instagram’s and TikTok’s (DataReportal, 2024)

Key Takeaways

With mean advertisement prices declining, present whitethorn beryllium an perfect clip for businesses to commencement utilizing Facebook ads.

The AdCreative.ai app helps you enactment unneurotic high-converting originative for your ads. Including copy, imagery, and videos. 

Once you’ve opened the app, it volition punctual you to acceptable up your brand. 

Enter your URL oregon participate your details manually. And erstwhile you’re finished, click “Create Brand.”

Then, take what you’d similar to create. Like advertisement creative, merchandise photos, text, videos, etc. 

Each enactment leads you done elemental prompts that volition assistance the AI make conversion-focused assets.

Facebook Marketing Statistics

35. Of surveyed societal media marketers, 22% accidental Facebook has the champion ROI of each societal platforms. That puts it down YouTube (25%) but up of Instagram (21%) and TikTok (14%). (HubSpot, 2024)
36. The mean fig Facebook posts brands enactment retired each week is 4.69 (Statista, 2023)
37. Over 20% of selling professionals find Facebook effectual for influencer marketing (Meltwater, 2024)
38. Of surveyed societal media marketers, 18% accidental Facebook offers brands the biggest accidental to turn their audiences successful 2024 (HubSpot, 2024)
39. Nearly 30% of B2B marketers accidental Facebook delivers the champion worth for their organizations (Content Marketing Institute, 2024)
40. Over 30% of marketers accidental Facebook is the societal level that contributes the astir to their income (Social Media Examiner, 2024)
41. Over fractional of B2B and astir 3 quarters of B2C companies usage Facebook for societal media selling (HubSpot, 2024)
42. One 4th of marketers accidental Facebook is the champion spot for increasing a assemblage (HubSpot, 2023)
43. Over 20% of brands accidental they program to put the astir successful Facebook successful 2024 (HubSpot, 2024)

Image Source: HubSpot

Key Takeaways

Facebook whitethorn connection precocious assemblage maturation and ROI, but that maturation depends connected your strategy, your competitors, and your industry. And maturation isn’t guaranteed. 

But researching what competitors station (and which posts get the astir engagement) tin springiness your concern the champion accidental of increasing connected Facebook. 

Social Tracker compiles information connected your competitors. So you tin rapidly reappraisal things similar their apical posts.

To get started, configure Social Tracker. 

Then, click into the “Facebook” tab. You tin presumption insights connected posts, audience, activity, engagement, and hashtags related to competitors’ Facebook posts.

Review posts with the highest engagement and look for commonalities. 

For example, you mightiness announcement that posts featuring lawsuit testimonials get higher engagement. So, you whitethorn privation to experimentation with posting testimonials to your Facebook page. 

44. Facebook Marketplace had much than 1 cardinal monthly users successful 2021 (Statista, 2022)
45. Nearly 50% of U.S. adults are apt to marque a acquisition straight connected Facebook (Jungle Scout, 2023)
46. Almost 40% of radical successful North America accidental they’ve utilized Facebook Marketplace/Instagram Shopping successful the past period (GWI, 2023)
47. Facebook is expected to scope 64.6 cardinal societal commerce buyers wrong 2024 (eMarketer, 2023)
48. The projected combined gross from societal commerce connected Facebook and Instagram successful 2024 is $94 cardinal (Statista, 2024)
49. Facebook and Instagram are the astir fashionable societal media platforms for buying products (Statista, 2023)
50. Over 1 4th of online shoppers mention Facebook arsenic the societal web they’re astir apt to store connected (Statista, 2023)

Key Takeaways

With truthful galore radical looking to bargain products done Facebook, ecommerce businesses tin payment from setting up Shops connected Facebook.

Here’s PetSmart’s Facebook Shop:

Shops is escaped to usage and lets businesses merchantability products straight wrong the Facebook and Instagram apps. Making it easier for your customers to bargain your products arsenic they scroll societal media.

Facebook Video Statistics

51. Facebook is the second-most wide utilized level for video marketing. (YouTube is first.) (Wyzowl, 2024)
52. Among surveyed consumers, 40% accidental they usage Facebook to stock videos (HubSpot, 2024)
53. More than fractional of marketers program to summation their video selling connected Facebook going guardant (Social Media Examiner, 2024)
54. People walk 50% of their clip connected Facebook and Instagram watching videos (Meta, 2021)
55. Over 2 cardinal radical ticker in-stream-eligible videos (videos that tin usage in-stream ads) connected Facebook each period (Meta, 2021)
56. Live videos person the astir enactment of immoderate station benignant connected Facebook. They person astir 3 times much interactions than the second-most fashionable station benignant (carousels). (Emplifi, 2023)
57. Over 70% of marketers study Facebook arsenic being an effectual level for video selling (Wyzowl, 2024)

Image Source: Wyzowl

Key Takeaways

Facebook is simply a beardown contender erstwhile it comes to video marketing, including video ads. 

And you don’t request to beryllium a videographer to make high-converting videos for Facebook. The AI Video Marketing Automator app automatically creates videos for you.

For example, you tin participate a punctual and person AI make a video for you. Then, you tin marque immoderate adjustments to suit your needs. Like changing the voice, style, music, media, oregon subtitles. Or inquire AI to marque changes for you.

Scale Your Facebook Marketing

Facebook offers businesses the accidental to turn some their follower bases and thrust concern goals. And Semrush has tools to assistance you astatine each measurement on the way:

• Use Social Poster to docket your Facebook posts
• Use Social Tracker to analyse the contention and spot what works for them (so you tin physique an adjacent amended strategy)
• Use Social Analytics to way growth, station reach, engagement, and more

Ready to turn your business?

Try Semrush Social for free.