44 Pinterest Statistics And Facts For 2024 via @sejournal, @annabellenyst

While it whitethorn not person the scope oregon gross of big-hitters similar Facebook and Instagram, Pinterest is perfectly a social platform worthy exploring.

With its absorption connected ocular find and inspiration, Pinterest occupies its ain niche abstraction successful the social media landscape, which offers unsocial opportunities for marketers and brands.

Pinterest’s users are active, devoted, and instrumentality enactment – a almighty operation that not each societal networks, adjacent the biggest, tin boast.

In this article, we’ll research immoderate of the latest facts and statistic highlighting Pinterest’s reach, idiosyncratic behavior, advertizing potential, and much successful 2024.

Let’s get started.

Pinterest Overview

1. Pinterest is the world’s 15th most-used societal level successful 2024, with implicit 518 cardinal planetary progressive users.

2. Global users walk an mean of 1 hr and 45 minutes connected Pinterest’s Android app per month.

3. Approximately 27.3% of Pinterest Android users unfastened the app each day.

4. The aforesaid users unfastened the Pinterest app astir 48 times per month.

5. Pinterest is the seventh astir visited societal web successful the US, with an estimated 266 cardinal monthly visits successful April 2024.

6. Of its monthly US visitors, astir 62.5% are desktop users.

7. US users walk an mean of 11 minutes and 25 seconds connected Pinterest per visit.

8. Pinterest is the 28th astir searched query globally, with a hunt measurement of 72,120,000.

9. Compared to different accepted social media platforms, Gen Z rates Pinterest much highly for promoting and preserving well-being metrics specified arsenic “self-worth, belonging, and purpose.”

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Pinterest Company Background

10. Pinterest was founded successful March 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra. It evolved from an earlier app called Tote, which was designed arsenic a virtual substitute for insubstantial catalogs.

11. The existent CEO of Pinterest is Bill Ready.

12. Pinterest is headquartered successful San Francisco, California.

13. The institution has astir 1,001 to 5,000 employees.

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Pinterest Financial Performance

14. As of May 2024, Pinterest has a marketplace headdress of much than $28 billion.

15. Pinterest generated $740 cardinal successful gross successful Q1 of 2024, reflecting a 23% summation year-over-year.

16. In 2023, Pinterest generated much than $3 cardinal successful revenue.

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Pinterest User Statistics

17. Pinterest has 518 cardinal monthly progressive users (MAUs) successful 2024, an summation of 12% year-over-year. This puts Pinterest good into the coveted “half a cardinal users” club.

18. More than 40% of Pinterest users are Gen Z, and this demographic saves much contented than immoderate other.

19. Pinterest has 98 cardinal MAUs successful the US and Canada alone.

20. In Europe, the level has 140 cardinal MAUs.

21. The remaining 279 cardinal MAUs are dispersed astir the world.

22. Pinterest’s assemblage is skewed towards women, who marque up 79.5% of its idiosyncratic base.

23. In the US, 35% of adults usage Pinterest.

24. Women are importantly much apt to usage Pinterest than men successful the US, with usage rates of 50% compared to 19%.

25. People aged 25-34 years aged marque up the bulk of Pinterest’s users, with 81.9 cardinal successful 2023 (accounting for 30.9% of the company’s full advertisement audience).

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Pinterest Statistics By Location

26. The United States is the astir salient planetary assemblage for Pinterest, with much than 90.1 cardinal progressive users.

27. As of April 2023, Pinterest’s planetary assemblage size includes:

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Pinterest Advertising

28. Advertisers tin scope 317 cardinal users connected Pinterest successful 2024.

29. The apical crushed radical usage Pinterest is to find caller products and brands.

30. About 36.8% of progressive Pinterest users accidental they usage the level to travel oregon probe brands and products, making it the astir fashionable enactment connected the level (which isn’t existent for immoderate different societal network).

31. Approximately 7.67% of web postulation to third-party websites arrives via Pinterest links, a 25.9% summation year-over-year.

32. Pinterest’s advertisement impressions grew by 38% successful Q1 of 2024.

33. Ads connected Pinterest present a outgo per conversion that is 2.3 times much businesslike than those connected different societal media platforms.

34. Retail brands acquisition doubly the return connected advertisement spend (ROAS) with Pinterest ads compared to ads connected different societal media platforms.

35. Female users aged 25-34 years aged represent the biggest cohort of Pinterest’s advertizing audience, astatine 20.3%. Close down are pistillate users aged 18-24 years old, astatine 19.8%.

36. About 80% of play Pinterest users study feeling inspired by the buying acquisition connected the platform.

37. Almost each (96%) of Pinterest’s apical searches are unbranded, indicating that users are unfastened to discovering caller ideas.

38. Pinterest shoppers walk doubly arsenic overmuch per period compared to users connected different platforms.

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Pinterest Content and Engagement

39. Pinterest users prevention 1.5 cardinal Pins each week.

40. About 85% of play Pinterest users accidental the web is their go-to level erstwhile starting a caller project.

41. Pinterest is seen arsenic a affirmative online abstraction by 80% of its users.

42. Pinterest users are actively buying connected the platform; 85% of users person made purchases straight from Pins.

43. About 80% of play users person recovered caller brands oregon products connected the platform.

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Most Followed Pinterest Boards

44. Here are immoderate of the astir followed Pinterest boards successful 2024:

*Pinterest followers arsenic of May 2024

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In Summary

Though it serves a somewhat much niche assemblage than immoderate societal media platforms, Pinterest has a highly loyal, dedicated assemblage that regularly uses the level to shop, observe brands, and garner inspiration for their day-to-day lives.

This is each to say: Pinterest possesses a ton of imaginable arsenic a marketing instrumentality for brands and marketers who are savvy and tin usage it to their advantage.

Hopefully, these facts and statistic volition assistance you leverage Pinterest’s level to payment your concern and 2024.

More resources: 

• How To Use Pinterest For Ecommerce
• The Ultimate Guide to Pinterest Ads: Ad Types, Specs & Strategy
• Social Media Marketing: A Complete Strategy Guide

Featured Image: Kaspars Grinvalds/Shutterstock