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Don’t judge what you whitethorn person heard; Facebook is inactive a ascendant social media unit successful 2024.
With implicit 3 cardinal progressive users, it remains a cardinal subordinate for businesses, marketers, and societal media enthusiasts.
And contempt the emergence of newer, shinier platforms, Facebook’s expansive scope and divers idiosyncratic basal are inactive unrivaled, making it a almighty transmission for some idiosyncratic and concern engagement.
In this article, we’ll item the latest Facebook statistic and facts, providing a broad overview of its reach, user behavior, and influence.
Facebook Overview
1. Facebook is the world’s most-used societal level successful 2024, with implicit 3 cardinal planetary progressive users.
2. It is the 3rd most-used app globally among mobile users, trailing lone WhatsApp and YouTube.
3. Facebook ranks 3rd successful presumption of clip spent (behind TikTok and YouTube), with users spending an mean of 19 hours and 47 minutes connected Android app per month.
4. 64.1% of Facebook Android users unfastened the app each day.
5. Facebook is the 3rd astir visited website successful the US, with an estimated 2.90 cardinal monthly visits successful April 2024.
6. Of its monthly US visitors, astir 50.07% are mobile users, and 49.93% are utilizing a desktop.
7. Globally, users walk an mean of 3 minutes and 42 seconds connected Facebook per app session.
8. Facebook is the 2nd astir searched query globally, with a hunt measurement of 584.9 million.
9. Facebook is the 4th astir downloaded societal networking app successful the US, down Threads, WhatsApp, and Telegram.
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Facebook Company Background
10. Facebook was founded successful 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.
11. The level was primitively launched arsenic ‘TheFacebook’ connected February 4, 2004. In August of 2005, it rebranded to Facebook.
12. Mark Zuckerberg is the existent CEO of Facebook.
13. Facebook is headquartered successful Menlo Park, California.
14. Facebook has 69,329 employees successful 2024, a alteration of 10% year-over-year.
Facebook Financial Performance
15. As of May 2024, Meta, Facebook’s genitor company, has a marketplace headdress of $562.19 billion.
16. Meta generated $36.46 cardinal successful gross successful Q1 2024, reflecting a 27% summation year-over-year.
17. The institution reported a nett income of $12.37 cardinal successful Q1 2024 – a important 117% uptick from Q1 of 2023.
Facebook User Statistics
18. Facebook had an mean of 2.11 cardinal regular progressive users (DAUs) successful 2023.
19. Facebook has astir 3.07 cardinal monthly progressive users (MAUs).
20. That fig represents 37.7% of the full colonisation and 57% of full net users.
21. Facebook saw a 3.4% summation successful MAUs betwixt April 2023 and April 2024.
22. More than two-thirds of the world’s full net users sojourn Facebook monthly.
23. English is the astir represented connection among Facebook users (53.8%), followed by Spanish (14.9%) and Hindi (8.5%).
24. Approximately 7 successful 10 US adults study ever utilizing Facebook, 2nd lone to YouTube (83%).
25. A 3rd of US teens aged 13-17 usage Facebook, a alteration from 71% successful 2014-2015.
26. More than 56.8% of Facebook users are antheral successful 2024.
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Facebook Statistics By Location
27. 1.37 cardinal of Facebook’s MAUs are based successful the Asia Pacific, making it the largest conception of the app’s users.
28. Europe and the US & Canada marque up the adjacent largest idiosyncratic groups.
29. Facebook’s planetary assemblage size, April 2023:
| Country | Active Facebook Users |
| India | 369.9 million |
| US | 186.4 million |
| Indonesia | 135.1 million |
| Brazil | 114.2 million |
| Mexico | 93.3 million |
| The Philippines | 91.9 million |
| Vietnam | 75.6 million |
| Bangladesh | 54.2 million |
| Thailand | 51.6 million |
| Egypt | 47.0 million |
Facebook Advertising
30. Advertisers tin scope 2.24 cardinal users connected Facebook successful 2024, representing 41.3% of each net users and 27.7% of the full population.
31. Among progressive Facebook users, 53.8% accidental they usage the level to travel oregon probe brands and products. This ranks the level 2nd down Instagram (62.7%) and up of TikTok (47.4%).
32. Male users aged 25-34 years aged marque up the largest information of Facebook’s advertizing assemblage (18.4%), followed by those aged 18-24 years aged (13.5%).
33. Ad impressions connected Meta’s Family of Apps (FoA), which includes Facebook, Instagram, WhatsApp, and Messenger, accrued by 28% YoY successful 2023.
Facebook User Activities And Engagement
34. Active users usage the app to connection friends and family, with 72.6% doing truthful regularly.
35. Posting oregon sharing photos oregon videos is simply a communal enactment for 63.2% of Facebook users.
36. Almost 60% of users leverage Facebook to support up to day with quality and existent events.
37. Facebook is the go-to level for quality for 3 successful 10 Americans, making it the astir fashionable societal level for this purpose.
Facebook Content And Engagement
38. Link posts relationship for 44.5% of Facebook posts.
39. Photo posts travel astatine 33.4%.
40. Video posts marque up 18.9% of content.
41. Photo posts person an mean engagement complaint of 0.35%, followed by video posts astatine 0.23%, and medium posts astatine 0.22%.
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Most Followed Facebook Pages
42. The apical 10 astir followed Facebook pages are:
*Facebook followers arsenic of January 2024
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In Summary
Say what you volition astir Facebook, but its enduring relevance is undeniable.
With extended reach, a wide idiosyncratic base, and important advertizing potential, Facebook volition stay a cornerstone of immoderate social media strategy successful 2024.
By knowing these trends and idiosyncratic behaviors – and leveraging galore of the insights covered supra – you tin maximize the imaginable of Facebook to thrust engagement, awareness, and impact.
More resources:
- 35 Content Marketing Statistics You Should Know
- 134 Social Media Statistics You Need To Know For 2023
- Social Media Marketing: A Complete Strategy Guide
Featured Image: Kaspars Grinvalds/Shutterstock
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