31 Ecommerce Statistics to Know About in 2024

If you merchantability products oregon services online, knowing the facts astir ecommerce is key.

Why?

Because it tin assistance you recognize what the contention is up to, uncover untapped opportunities, and more.

With that successful mind, present are the apical 31 ecommerce statistics.

General Ecommerce Industry Statistics

1. There are much than 27 cardinal ecommerce websites connected the internet. Shopify is the astir fashionable and is utilized by much than 5 cardinal websites. (BuiltWith, 2024)

Image Data Source: BuiltWith

2. Global ecommerce income reached an estimated $5.8 trillion successful 2023. And Alibaba is the largest ecommerce retailer successful the world, with a 23% marketplace share. (Statista, 2023)
3. Amazon is acceptable to surpass Alibaba successful planetary income by 2027 (Statista, 2023)
4. Amazon is expected to scope astir 41% of full ecommerce income successful the U.S. successful 2025 (eMarketer, 2024)
5. The mean fig of products per ecommerce bid is 4.41 (Statista, 2024)
6. The mean ecommerce conversion complaint is 3.52% (Dynamic Yield, 2024)
7. The mean ecommerce cart abandonment complaint is 70.19% (Baymard Institute, 2023)
8. The apical crushed for cart abandonment is that the further costs (e.g., shipping fees) are excessively precocious (Statista, 2024)

9. More than 90% of U.S. shoppers typically look for deals and discounts earlier making an online acquisition (Statista, 2020)
10. Millennials and Gen Z shoppers are much apt to hold for discounts earlier purchasing thing online. Gen X shoppers are the slightest apt to hold for discounts. (Statista, 2023)
11. Free shipping is the astir important ecommerce transportation criterion for U.S. shoppers (Statista, 2024)
12. Ecommerce businesses mislaid $48 cardinal to fraud successful 2023 (Juniper Research, 2024)

What These Stats Reveal

Given the immense footprint Amazon and Alibaba person successful the ecommerce space, it’s a bully thought to usage those types of platforms if it makes consciousness for your brand. 

It’s besides wide that online shoppers person a batch of barriers to buying. So, it’s omniscient to bash thing you tin to streamline their experiences.

One mode to bash that is to guarantee your pages load quickly. Which deters visitors from leaving earlier making a purchase.

Use the Site Audit instrumentality to place dilatory pages. And past instrumentality steps to amended them.

Mobile Ecommerce Statistics

13. Smartphone devices accounted for 77% of online retail store visits successful Q1 of 2024 (Statista, 2024)
14. Two-thirds of online purchases are made with smartphone devices (Statista, 2024)
15. Worldwide mobile ecommerce income reached $2.2 trillion successful 2023. And they’re expected to surpass $3.4 trillion by 2027. (Statista, 2023)
16. Mobile ecommerce income relationship for 60% of each ecommerce income globally (Statista, 2023)
17. More than three-quarters of U.S. adults marque online purchases utilizing a smartphone (Pew Research, 2022)

Image Data Source: Pew Research

18. Almost fractional of U.S. adults aged 30 to 49 marque online purchases utilizing their smartphone each week (Pew Research, 2022)

What These Stats Reveal

It should travel arsenic nary astonishment that mobile devices relationship for a ample percent of online ecommerce visits and purchases.

And due to the fact that smartphone usage successful online buying is expected to grow, it’s a bully thought to enactment connected making your website arsenic mobile-friendly arsenic possible.

Use Semrush’s Site Audit instrumentality to place issues that impact your website’s mobile performance.

19. Three retired of each 10 U.S. societal media users person purchased a merchandise aft seeing an influencer station astir it (Pew Research, 2022)
20. U.S. adults aged 18 to 29 are astir apt to marque purchases based connected influencer recommendations, with 41% having done truthful (Pew Research, 2022)

Image Source: Pew Research

21. Almost fractional (49.5%) of societal media users successful the U.S. person made astatine slightest 1 acquisition via a societal transmission successful 2023 (eMarketer, 2023)
22. U.S. societal income are expected to turn to implicit $144 cardinal by 2027 (eMarketer, 2023)
23. Worldwide societal commerce income amounted to $571 cardinal successful 2023 (Statista, 2024)
24. Forecasts amusement that yearly societal commerce income per purchaser volition emergence to implicit $1,200 by 2027 (eMarketer, 2023)
25. Adult societal media users successful the U.S. are astir apt to marque purchases done Facebook (eMarketer, 2024)
26. Facebook is expected to person implicit 69 cardinal societal buyers successful 2025. Instagram follows close down it, with 47 cardinal expected societal buyers by 2025 (Statista, 2023) 
27. Almost 70% of Gen Z shoppers are apt to marque purchases straight connected TikTok (Jungle Scout, 2023)

What These Stats Reveal

Social media platforms and influencers person a large interaction connected online shoppers’ behavior. So, it’s important to person a societal media selling strategy and a beardown marque beingness crossed applicable societal networks.

You tin usage the “Behavior” study successful Semrush’s One2Target instrumentality to larn which platforms your assemblage spends the astir clip on.

And past enactment connected increasing your brand’s beingness crossed those platforms.

Online Payment Statistics

28. Digital wallet payments relationship for astir fractional of each ecommerce payments astir the satellite (Statista, 2023)
29. The estimated transaction worth for ecommerce integer wallet payments successful 2023 was $3.1 cardinal (Statista, 2023)
30. Digital wallets are expected to marque up 61% of ecommerce transaction value—for a full of $5.4 billion—by 2027 (Statista, 2023)
31. PayPal is the astir fashionable ecommerce outgo marque among U.S. shoppers (Statista, 2024)

Image Source: Statista

What These Stats Reveal

Digital wallets are steadily overtaking recognition and debit cards arsenic ecommerce outgo options.

If you haven’t done truthful already, you should enactment connected implementing aggregate integer wallet outgo options to springiness customers much ways to pay. And perchance optimize conversion rates among shoppers who aren’t comfy sharing their recognition oregon debit paper accusation online.

Grow Your Ecommerce Business

Keeping up with online buying trends is important for ensuring that your ecommerce concern stays profitable.

We urge that you absorption connected increasing your brand’s beingness connected societal media and implementing much outgo options to cater to consumers’ changing preferences. 

Also, enactment connected improving your website’s show and mobile-friendliness with the assistance of Semrush’s Site Audit tool.

Get started with Semrush today.