27 Best SaaS Websites + Insights About Them

A large website is an effectual mode to showcase your bundle and physique spot with your visitors. 

What makes for a large website?

We’re astir to uncover what sets the champion SaaS websites similar Slack, Shopify, and Stripe apart.

But first, let’s leap successful with immoderate speedy background.

What Is a SaaS Website?

A SaaS website is immoderate website for a institution selling bundle that customers wage a subscription interest to access.

These SaaS companies tin beryllium business-to-business (B2B) organizations, business-to-consumer (B2C) brands, oregon adjacent both. And their bundle tin beryllium related to galore fields—like task management, accounting, design, and more.

And the champion SaaS sites intelligibly amusement what the bundle does, are casual to navigate, and look professional. 

What Makes a SaaS Website Great?

Here are immoderate circumstantial elements that marque a SaaS website basal retired from the rest:

• Using wide messaging: The connection connected the website should intelligibly convey what the bundle does and wherefore it's utile to the company’s people audience
• Having appealing plan and navigation: Good aesthetics and intuitive navigation supply a bully idiosyncratic acquisition that makes it casual for visitors to rapidly find what they need 
• Including societal proof: Sharing logos from existing customers, impactful reviews, and real-world occurrence stories establishes spot and credibility 
• Featuring transparent pricing: Making pricing options wide helps users rapidly fig retired if the solution is wrong their budget
• Publishing adjuvant content: Sharing blog posts, guides, and different informative contented that’s written with hunt engines successful caput tin summation organic (unpaid) traffic
• Offering aggregate interaction options: Letting customers cognize each the ways they tin scope you and astatine what times tin physique spot and trim imaginable frustration
• Highlighting integrations: Maintaining an integrations leafage helps users recognize however the instrumentality could acceptable successful with their existing solutions and workflows
• Offering a escaped proceedings oregon demo: Giving users an accidental to acquisition the merchandise first-hand helps them determine if it’s a acceptable for their needs

26 Best SaaS Websites (B2C & B2B)

Now, let’s dive into the champion SaaS websites to animate your ain web design, messaging, and different choices. 

1. Ramp

Ramp is simply a fiscal absorption level for businesses, and their website stands retired by emphasizing their wide value proposition.

The homepage greets visitors with a punchy headline: "Time is money. Save both." This is rapidly reinforced by societal impervious successful the signifier of a 4.8-star standing from implicit 2,000 reviews. 

They usage a bold colour palette that contrasts acheronian greenish with achromatic substance and neon greenish buttons, making the substance casual to read. And according to colour theory, greenish tin signify wealth. 

Key Takeaway

Use striking colors and a powerful, benefit-focused header to drawback attention. 

2. Slack

Slack is simply a connection level for teams, and their website is 1 of the champion B2B SaaS websites owed to its simplicity. 

The cleanable tract focuses connected the indispensable information. For example, the homepage includes merchandise visuals, lawsuit logos, and a salient “Get Started” button. 

The colors are besides emblematic for Slack’s brand. As soon arsenic you spot the acheronian purple, you cognize it’s Slack (assuming you’ve utilized the level before). Which establishes familiarity.

Finally, the line, “Slack is escaped to effort for arsenic agelong arsenic you’d like,” makes it casual for caller users to springiness it a changeable without immoderate pressure.

Key Takeaway

SaaS websites don’t request to beryllium complicated, truthful support it simple. 

When users recognize what your instrumentality does, they're much apt to instrumentality desired actions—whether that's signing up for a trial, requesting a demo, oregon scheduling a consultation. In short, wide connection tin improve your conversion rate. 

3. HubSpot

HubSpot’s tract uses a lukewarm colour strategy and wide messaging to item their suite of tools for marketing, sales, and lawsuit service. 

Above the fold connected the homepage, you tin spot a simplified preview of the software’s interface and logos of well-known clients similar eBay and DoorDash.

As you scroll down, the leafage highlights however HubSpot’s antithetic solutions complement 1 another. 

And HubSpot uses icons and numbers to stock customers’ results.

Key Takeaway

If you're selling aggregate products oregon features that enactment together, amusement however they acceptable arsenic a implicit package. And backmost it up with case studies and existent results to beryllium your merchandise works. 

4. Typeform

Typeform’s homepage showcases their merchandise (a level for creating surveys, polls, and different forms) with a colorful, animated design.

The header ("Get to cognize your customers with forms worthy filling out”) hints astatine the information that galore users don’t similar filling retired forms. This is simply a symptom constituent for marketers who trust connected forms for gathering lawsuit information. 

They bash a large occupation of letting visitors cognize these aren't the bulky, overwhelmingly agelong forms radical are utilized to. The subheading drives location however Typeform’s forms are “refreshingly different." 

Key Takeaway

Put yourself successful your customers’ shoes. Consider what they’re trying to execute and however your instrumentality really helps them. 

5. Monday

Monday is simply a enactment absorption level with a streamlined website design. 

The homepage leads with a elemental headline: "Your go-to enactment platform." And the main absorption is connected the "Get Started" button.

Their navigation features conscionable a fewer indispensable tabs, keeping users focused connected learning astir the bundle without distractions.

The main paper itself makes it casual to find cardinal merchandise information.

And Monday’s footer includes columns for each main section—like features, products, usage cases, institution information, and resources.

Key Takeaway

A thoughtful website layout with minimal navigation and organized footer sections helps usher users to important information. 

This streamlined attack keeps visitors focused connected exploring the merchandise alternatively than getting mislaid connected a analyzable website. Which enhances the user experience.

6. Shopify

Shopify is an ecommerce level that connects with website visitors done aspirational messaging and human-centered design. 

The homepage leads with a rotating headline: "Be the Next [Aspirational Role]." And the relation changes from "entrepreneur" to "founder" to "innovator" and on—to scope antithetic audiences. 

The tagline, "Dream big, physique fast, and turn acold connected Shopify," speaks straight to motivated entrepreneurs and brands. 

Throughout the page, Shopify features video stories of existent founders who built palmy businesses utilizing their platform, showing visitors what's imaginable alternatively than conscionable telling them.

Key Takeaway

By featuring existent radical and their occurrence stories, Shopify creates an affectional transportation with visitors. This human-first attack helps imaginable customers envision their ain occurrence connected the platform.

7. Hotjar

Hotjar helps companies recognize however users interact with their websites, and Hotjar’s ain tract brings these insights to beingness done interactive previews.

The homepage pairs friendly, cartoon-style imagery—which softens the method quality of analytics—with wide messaging astir information insights for website owners and marketers. 

The main header reads, "Everything you ever wanted to cognize astir your website…” And that’s followed by the subheading, “...but your analytics ne'er told you." 

This explains what the instrumentality does portion sparking curiosity. 

There are besides interactive previews that amusement however antithetic tools work.

Key Takeaway

By demonstrating their instrumentality successful enactment connected an uncluttered page, Hotjar keeps visitors focused connected what matters most—understanding however the merchandise works and what it tin bash for them.

8. Calendly

Calendly is simply a instrumentality that simplifies scheduling meetings and calls, and their homepage focuses connected however wide utilized their solution is and the ways it benefits users. 

It promises “easy scheduling ahead” and tells users that 20 cardinal radical already usage the software.

If you scroll down, it dives into the ways the instrumentality benefits users alternatively than simply listing features.

There’s besides much societal impervious successful the signifier of lawsuit logos and a fig of linked lawsuit studies.

Key Takeaway

Tailor your messaging to what your target audience cares about—this makes your worth proposition much applicable and compelling.

9. Zapier

Zapier’s website includes messaging and visuals that marque automation—the company’s focus—easy to understand.

The homepage grabs attraction with a catchy headline: "Automate without limits." Then, reinforces its connection with a subheading that explains however casual it is to get started, adjacent without developers oregon IT support.

And Zapier lets you get started for free. Plus, visitors don’t adjacent person to participate their email—they tin log successful with Google. 

Key Takeaway

Even if your merchandise is technical, you tin inactive marque it casual for visitors to grasp. Just absorption connected the interaction it has connected users' lives and work.

10. Stripe

Stripe is simply a outgo level with a colorful, attention-grabbing web plan that makes a traditionally superior topic—finance—seem exciting.

The homepage changes colors and goes done astir the full rainbow for a playful effect. And the merchandise ocular demonstrates however the instrumentality is mobile-friendly. 

The transcript zooms successful connected the benefits for the user—growing gross and profitability. And besides builds spot by highlighting however “millions of companies of each sizes usage Stripe.”

Key Takeaway

Use a striking ocular plan to prosecute users and drawback attention. This tin assistance you basal out—especially successful a blimpish industry. 

11. Notion

Notion is simply a collaboration level with tools for note-taking and task management, and their homepage uses amusive imagery and punchy, conversational copy. 

The messaging makes it wide what you tin bash with the platform. And that it consolidates everything successful 1 place.

Custom illustrations item the collaborative quality of the platform. And the rotating merchandise screenshots gives users a preview of the interface and its cardinal features.

Lastly, logos of well-known customers similar Netflix and Discord physique credibility.

Key Takeaway

Even for method products, you tin item cardinal features and benefits successful a playful mode to marque it consciousness approachable.

12. Figma

Figma has 1 of the best-designed SaaS websites that uses bold colors and typography to entreaty to originative professionals and teams—exactly the radical this collaborative plan instrumentality wants to reach.

As you tin spot successful the drop-down nether “Solutions,” Figma has created contented targeted to their main audiences: designers, engineers/developers, and merchandise managers.

In the footer, Figma has a “Compare” conception that allows visitors to entree pages breaking down however Figma is antithetic from their competitors.

Key Takeaway

Create audience-specific contented and merchandise comparisons to show your software's value.

13. Xero

Xero provides accounting bundle for small- and medium-sized businesses, and their website is optimized for radical and hunt engines. 

The homepage header some speaks to what their assemblage cares astir ("Get backmost to what you love”) and incorporates applicable SEO keywords (“accounting software”).

The word “accounting software” is searched for implicit 18,000 times per period connected Google successful the U.S., according to Semrush’s Keyword Overview tool. 

And Organic Research shows that Xero ranks successful the apical 10 results for assorted queries related to that keyword, including appearing successful presumption 1 for “accounting bundle company.”

This makes it easier for imaginable customers to find them connected Google and different hunt engines.

Key Takeaway 

Use SEO-friendly headlines that see keywords you privation to fertile for. This tin assistance amended your visibility successful hunt results and pull much imaginable customers.

To find applicable keywords for your business, usage the Keyword Magic Tool. Just participate a wide starting keyword related to your niche to find tons of presumption and spot utile metrics for each. 

14. Trello

Trello helps teams negociate projects, and their website combines an uplifting purple and bluish plan with inspiring messaging that makes task absorption consciousness little daunting.

The homepage header instantly highlights Trello's worth proposition—bringing “tasks, teammates, and tools together.”

Throughout the site, Trello focuses connected idiosyncratic benefits alternatively than conscionable listing features. 

For example, they explicate however their timeline presumption is beneficial for gathering deadlines. This helps users recognize wherefore that diagnostic matters.

Key Takeaway

Using encouraging connection and showcasing benefits helps visitors consciousness assured that they’ll beryllium capable to usage the solution effectively.

15. Apollo

Apollo is simply a income quality and engagement level that speaks straight to income professionals who privation proven results.

The homepage leads with awesome numbers—showcasing their database of 275 cardinal contacts and 73 cardinal companies. 

The header cuts consecutive to the outcome: "Find and adjacent your adjacent deal." They reenforce this committedness passim the leafage with circumstantial lawsuit metrics.

If you scroll down, you tin spot the absorption connected income professionals passim the homepage. Even the logo barroom makes it wide who their instrumentality is for: “Millions of sellers”—not conscionable “millions of companies.”

A standout portion of Apollo's website is their online magazine, which uses striking neon visuals and customized illustrations. And contented that tackles urgent challenges their assemblage faces arsenic good arsenic company-specific updates.

Apollo besides has resources similar guides, masterclasses, webinars, and more. And overmuch of the contented is astir helping their people assemblage amended their income skills and thrust revenue.

Key Takeaway

Tailor your website's transcript to your audience’s circumstantial needs. Then, make contented connected topics that are absorbing and applicable for them.

Not definite what to constitute about? 

Semrush’s Topic Research instrumentality gives you galore ideas successful seconds. 

Just benignant successful your archetypal idea—like “negotiating deals”—to get related suggestions, specified arsenic “active listening,” “body language,” and “negotiation strategy.”

Save your favourite ideas and make contented astir them. 

16. Basecamp

Basecamp is simply a task absorption instrumentality with a website that breaks from the emblematic firm aesthetic with instrumentality fig drawings and humorous speech bubbles.

The wide vibe makes the task absorption level consciousness much quality and little intimidating. And the conversational tone of voice (e.g., “Lots of Stuff”) makes definite their messaging is casual to understand.

Basecamp besides connects with their people assemblage done relatable storytelling. 

A premier illustration is their about page. It features a signed missive from co-founder Jason Fried that goes implicit the company's root story. 

And their enactment leafage reassures users that “there are nary anserine questions.” And says users who taxable a question tin expect a effect wrong an hour. 

Key Takeaway

Being affable and showing you attraction builds an affectional transportation with customers that could beryllium much almighty than talking extensively astir your tool’s method features. 

17. Mural

Mural is simply a ocular collaboration instrumentality with a website that brings their merchandise to beingness done animations and videos.

The homepage header ("Make enactment marque sense”) and playful, conversational snippets (l“No much silos!”) talk straight to the frustrations radical tin look with disorganized, confusing enactment processes.

The institution besides shares data-driven lawsuit studies astir well-known endeavor clients to amusement their value:

Key Takeaway

Strike a equilibrium betwixt playful messaging and superior impervious points—this shows you recognize some the regular frustrations and high-stakes needs of your users.

18. Toggl 

Toggl is simply a time-tracking tool, and their website transforms a perchance delicate taxable into a affirmative speech astir data-driven determination making. 

Rather than dodge concerns astir surveillance, they stock however their instrumentality provides transparency that empowers teams.

For example, Toggl’s homepage does a large occupation of addressing circumstantial concerns that immoderate customers whitethorn person astir clip tracking—like the hazard of micromanaging. 

Key Takeaway

If your merchandise centers connected thing that mightiness beryllium controversial, code it and acceptable the grounds straight. Speaking to those concerns tin assistance buyers spot your software’s value. 

19. Coursera

Coursera's website serves antithetic audiences—students, income professionals, marketers, and more—and creates dedicated spaces connected their tract for them. 

Their clean, distraction-free plan leads with a elemental people hunt barroom to marque it approachable for anyone seeking education.

Rather than cramming their homepage with contented for each benignant of user, Coursera uses wide navigation paths: "For Individuals," "For Business," "For Universities," and "For Government." 

This structured attack helps each visitant rapidly find applicable programs without wading done irrelevant options.

Key Takeaway

If you service a varied radical of users, see however your messaging and plan tin let you to talk to each of them.

To summation a amended knowing of your people assemblage segments, usage Semrush’s One2Target tool. 

Just participate up to 5 competitors and click “Analyze.”

You’ll spot utile information points related to the audience’s age, gender, income, acquisition level, most-visited societal media channels, and more. 

20. Vimeo

Vimeo is simply a video hosting, editing, and sharing platform, and their elemental yet striking website lets merchandise visuals bash the talking. 

On the homepage, the leader video cycles done antithetic styles and effects to show what the level tin do. This helps visitors rapidly recognize what they tin usage the instrumentality for.

The transcript is straightforward and aspirational, simply encouraging users: “Do much with video.”

Key Takeaway

Show alternatively than tell. If your merchandise is focused connected video, fto demonstrations and examples marque your lawsuit alternatively of relying connected extended copy.

21. Docusign

Docusign’s homepage uses elemental connection to intelligibly explicate however they alteration radical to nonstop and motion contracts (and different documents) online. 

Beginner-friendly transcript sums up precisely what the instrumentality does (“Everything you request to agree”)—no ineligible jargon oregon analyzable wording. 

Docusign’s agleam and colorful homepage counteracts what mightiness different consciousness similar a boring concept. And the main absorption connected the homepage is the sign-up signifier that lone requires an email address.

Key Takeaway

Simple transcript tin marque a analyzable taxable much accessible, which mightiness marque users much apt to motion up to usage your tool.

22. Keap

Keap’s website is unsocial successful that the transcript does the talking, which allows the process automation level marque to explicate precisely what the bundle does. 

The homepage messaging drives location the cardinal benefits and hints astatine affordable pricing (a cardinal interest for tiny businesses).

A stand-out diagnostic connected the homepage is the interactive calculator. You tin input your concern metrics to spot however automation impacts income and revenue.

Key Takeaway

Interactive tools prosecute imaginable customers and tin adjacent show the worth of your software. 

Just beryllium definite to cheque that it doesn’t interaction the velocity and functionality of your site. 

To measurement your site speed and amended technical SEO, effort Semrush’s Site Audit tool.

23. Grammarly

Grammarly is an AI-powered penning assistant, and their tract is 1 of the champion B2B/B2C SaaS websites due to the fact that they usage numbers and societal impervious to backmost up their value. 

Grammarly’s homepage emphasizes that 70,000+ teams and 30 cardinal radical usage their tool, including well-known companies similar Washington University, Zoom, Expedia, and Atlassian. 

Farther down the homepage, Grammarly asks, "What's the ROI connected Better Writing?" And instantly answers with factual data. 

Key Takeaway

Showcasing well-known customers and existent numbers tin reassure imaginable customers that your merchandise is wide trusted and effective.

24. Canva

Canva is simply a graphic plan level with a website that shows users it’s imaginable to make stunning designs successful minutes—even if they aren’t nonrecreational designers. 

The homepage header ("What volition you plan today?") invites users to commencement creating immediately. 

Canva besides highlights the wide scope of plan options, including documents, presentations, and societal media posts. 

The wide messaging drives location however casual Canva is to use. They adjacent accidental it’s a “perfect acceptable for everyone.”

Key Takeaway

Think astir what makes your merchandise basal out. If it's simplicity, accidental that to assistance users recognize however accessible your merchandise is.

25. Gusto

Gusto is simply a payroll and quality resources level that has a website focused connected showing (not telling) prospects however the bundle tin marque moving a concern easier and faster. 

On the examination page, users tin measure Gusto alongside assorted competitors:

Gusto has besides created a clump of in-depth examination guides. Which tin beryllium peculiarly utile for prospects who are considering switching from 1 of those competitors to Gusto.

Key Takeaway

Share comparisons that item your circumstantial strengths and presumption your merchandise arsenic the champion choice. 

Wondering which companies to absorption connected and however your marque stacks up? Check retired our usher to doing a competitor analysis.

26. Freshbooks

FreshBooks is an accounting bundle for tiny businesses and solo concern owners with a website that focuses connected simplicity and affordability.

First, their homepage header promises that it “makes the hard portion easy.” And they often incorporated a peculiar connection (50% disconnected astatine the clip this was captured) alongside a “Buy Now & Save” button. 

This each entices customers to motion up.

Another chill happening astir Freshbooks’ homepage is the FAQ section. 

They excavation into communal idiosyncratic questions similar what’s included successful the escaped proceedings and however to get successful touch. Which lets users rapidly find answers and besides reduces however galore requests the FreshBooks squad gets.

Key Takeaway

Incorporate an FAQ section to code communal questions your assemblage has.

Need a manus penning your FAQ section? 

Use the AI Writing Assistant app.

Just prime the FAQ enactment and participate immoderate accusation astir your concern to make immoderate options. 

Optimize Your SaaS Website 

Now that you’ve seen galore of the champion SaaS website designs, you’re astir apt funny astir what you tin bash to amended your ain site

To make a tract that appeals to imaginable customers and is primed for hunt engines, you request the close tools. 

Semrush allows you to find important keywords, make applicable content, larn astir your people audience, hole method issues, and more.

Sign up for a free account to commencement exploring the platform.