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The About Us leafage of your website is an indispensable root of accusation for anyone who wants to cognize much astir your business.
It is wherever you showcase your history, the unsocial worth of your work, your ngo and vision, and the audiences you serve.
Together, the design, written content, and ocular elements of an About Us leafage archer an important communicative astir who you are and what matters to you.
How tin you marque the astir of this integral portion of your selling strategy?
In this article, observe what makes an exceptional About Us leafage and find 25 examples to animate your ain leafage plan and content.
What Makes A Great About Us Page?
There is nary definitive template for creating a large About Us page.
However, I recovered 4 cardinal components to making a compelling communicative with your brand story.
Your Vision And Mission
There is seldom a request to outright say, “Our vision/mission is ____,” but you ought to convey the intent of your concern successful your About Us copy.
Talk astir wherefore your marque exists, what makes you different, and the challenges you lick – beyond the evident solution you sell.
This is cardinal for attracting talent, arsenic good arsenic prospective buyers who align with your objectives and worth goals.
Your Story (History)
Every concern has an root communicative worthy telling, and usually 1 that justifies wherefore you bash concern and person clients.
Some centennial enterprises person pages of contented that tin acceptable successful this section, portion startups tin archer the communicative of however the institution was born, its challenges, and its imaginativeness for the future.
Whatever it is, your communicative matters to your prospective buyers and squad members. Make it entertaining and arsenic immersive arsenic you can.
Your Services (And Benefits)
Even if your services are the absorption of your homepage and dedicated merchandise pages, summarizing them connected your About Us leafage is important for alignment with marque values.
Highlight the benefits of your solutions, showcase what you do, and found wherefore you are unique.
Your Social Proof
Reviews, lawsuit logos, lawsuit studies, and testimonials bring consistency to your About Us page. Social impervious demonstrates the authenticity of your claims and the interaction you tin bring to aboriginal clients.
With these 4 components successful mind, you volition person a model from which to physique an engaging and unsocial About Us leafage that incorporates your business’s astir important asset: your clients.
If you are looking for inspiration, the 25 examples beneath diagnostic About Us pages that excel astatine engaging their assemblage and telling their marque story.
Examples Of About Us Pages For Inspiration
1. 6sense
Screenshot from 6sense, February 2024
6sense demonstrates its credibility successful the information exertion manufacture with a compelling institution timeline detailing the improvement of its proprietary solutions since 2014.
The different elements past reenforce the worth of 6sense’s artificial quality (AI) and instrumentality learning (ML) solutions with its 3 halfway values promptly displayed arsenic “Data-Obsessed,” “Future Driven,” and “Always Curious.”
Wrapping up the leafage with its planetary offices and Global Pledge 1% movement, 6sense showcases its beingness crossed continents and firm societal work (CSR) toward the communities wherever they unrecorded and work.
2. Adobe
Screenshot from Adobe, February 2024
Adobe focuses connected the aboriginal with its About Us page, showcasing however this 40-year-old enactment is innovating with AI-driven solutions for originative teams, information analysts, and marketers.
A memorial for its co-founder, John Warnock, demonstrates attraction for the company’s bequest and showcases however this civilization of innovation started with a glimpse into the inventor of the PDF format.
Following a breakdown of its products, Adobe shares lawsuit studies of household names similar Coca-Cola and BMW earlier succinctly presenting its intent and values.
Packed with color, Adobe’s About Us leafage is engaging and wide successful its worth for the assemblage of originative users and clients.
3. Animal Rescue League of Boston
Screenshot from Animal Rescue League of Boston, February 2024
The Animal Rescue League of Boston (ARL) boasts a affluent history. It was founded backmost successful 1899 by Anna Harris Smith, a societal idiosyncratic who wished to combat the mistreatment of horses and the sheer measurement of stray dogs and cats successful the city.
ARL does a terrific occupation of sharing its 125-year past of enactment for animals connected its About Us page, which is affluent with photograph collections from the past to the present.
The links to assets invitation the idiosyncratic to larn much astir ARL’s cause. For instance, the interaction study is simply a one-pager that proves its enactment for implicit 20,000 animals successful Massachusetts alone. At the extremity of the page, enactment photos featuring pets are a bully interaction to reenforce ARL’s committedness to helping animals.
This About Us leafage is an illustration of however to amusement front-and-center your ngo and pluck the heartstrings of your assemblage with conscionable the close content.
4. Arctic Wolf
Screenshot from Arctic Wolf, February 2024
With a bold assertion to “end cybersecurity risk,” Arctic Wolf uses metaphors and analogies with its canine namesake to invitation you to articulation its pack, spot its “pack impact” (corporate societal responsibility), and adjacent includes howls successful its videos.
Arctic Wolf embraces amusive portion demonstrating authority, featuring its timeline of achievements since its founding successful 2012, arsenic good arsenic its penetration successful the assemblage by processing implicit 3 trillion information events per week for implicit 5,000 customers with 411% ROI.
This About Us leafage exemplifies that a amusive interaction to B2B branding is imaginable portion reinforcing assurance among cardinal buyers.
5. Born2Bond By Bostik
Screenshot from Born2Bond By Bostik, February 2024
Adhesives person Bostik has a dedicated website for its caller Born2Bond products, which besides has an About Us leafage for describing its unsocial benefits.
By linking to unsocial pages per industry, Bostik allows users to larn much astir their demands portion keeping the About Us leafage compact and focused connected its halfway messaging: adhesives for a modern world.
With clever usage of marque colors, the Born2Bond merchandise enactment makes a beardown content successful an illustration of an About Us page, which is compact yet effectual for demonstrating the benefits of caller solutions.
6. Brand USA
Screenshot from Brand USA, February 2024
Brand USA, the enactment tasked with encouraging overseas tourism to the U.S., features an About Us leafage that serves arsenic a hub for discovering its team, downloading toolkits, and speechmaking reports.
It is an illustration of an About Us leafage that covers each bases yet does not consciousness cluttered oregon confusing; the transcript and navigation are clear, arsenic is the worth of Brand USA to the country’s system and growth.
The CEO’s connection astatine the opening of the About Us leafage demonstrates its committedness to fostering economical growth. It establishes a meaningful transportation with some tourists and businesses wrong the industry.
7. Brightcove
Screenshot from Brightcove, February 2024
Video has progressively go a key format successful the past years for B2B marketing, and streaming exertion level Brightcove showcases credibility close astatine the commencement with an Emmy connected its About Us page.
The messaging is short, featuring lone a paragraph of transcript and a video, yet it speaks volumes for the idiosyncratic to recognize that they are a person successful concern streaming and successful navigating each its complexities.
By keeping it abbreviated and saccharine with an “Explore more” section, lawsuit logos, CTAs, and a hunt bar, this About Us leafage conveys its connection swiftly.
8. Connected Nation
Screenshot from Connected Nation, February 2024
Connected Nation’s About Us leafage is an illustration of however to beforehand accordant messaging crossed headers, CTAs, and insignificant elements connected a web page.
The extremity of this non-profit is to amended entree to high-speed net crossed the U.S., which is presented with the slogan “close the integer divide” successful the 2nd header and archetypal CTA, arsenic good arsenic successful its ngo and video celebrating 20 years of work.
The About Us leafage besides ensures that the scholar understands the cardinal relation of this non-profit done succinct transcript astir what the institution does and believes in, arsenic good arsenic a glossary that clarifies net jargon specified arsenic “fiber” and “backbone” for little tech-savvy audiences.
9. Deputy
Screenshot from Deputy, February 2024
Deputy reveals its property and affable code one this About Us page, which opens with a “welcome” and ends with “let’s get social.”
The transcript reinforces its unsocial benefits arsenic a staffing solution, evidenced by its values specified arsenic “Clock successful for the customer” and “Own your shift.”
The timeline begins with a classical yet engaging startup story, recounting however the laminitis discovered a solution to their occupation with staffing admin and developed an in-house platform.
Years later, this level would beryllium shared with the world, starring to implicit 320k companies present utilizing Deputy.
It is simply a large illustration of an About Us leafage for SaaS, startups, and organizations successful the tech space.
10. Gartner
Screenshot from Gartner, February 2024
This About Us page is packed with copy, yet it avoids overwhelming users by highlighting cardinal figures and the worth of Gartner’s experts for B2B organizations.
With 40 years of acquisition crossed 90 countries, it offers compelling societal impervious astatine the apical close of the leafage – a premier determination according to heatmap research.
The leafage offers tabs to observe the brand’s experts, consulting, tools, and benchmarks, concluding with the “Life astatine Gartner” conception focused connected squad stories. Featuring crisp visuals and concise copy, it facilitates scrolling.
Overall, Gartner makes astute usage of premier existent property connected its About Us leafage with information points, utilizing it arsenic a hook to promote find of the much traditional, organization pages.
Anyone who wishes to showcase their information beforehand and halfway should emulate this approach.
11. GoTo
Screenshot from GoTo, February 2024
Splashes of yellowish and bluish marque this About Us leafage eye-catching and friendly, which is simply a cardinal selling constituent of GoTo for its audiences.
The institution is each astir making people’s enactment easier done its connection and IT solutions.
Product transcript reinforces this affable tone, with the audiences breached down into “people,” “businesses,” and “everyone,” which invitation the idiosyncratic to observe its merchandise suite with a CTA.
GoTo demonstrates however to make an approachable About Us leafage that is escaped of manufacture jargon, which is cardinal erstwhile your audiences person varying cognition levels.
12. Google
Screenshot from Google, February 2024
As a household name, Google focuses connected its taste interaction to prosecute readers connected its About Us page, which is dynamically updated with caller contented (the conception astatine the bottommost is updated with its regular doodle).
For example, erstwhile I began penning this nonfiction (January 2024), the leafage highlighted its 25 Years In Search video. Only a week later, it switched to a Doodle contest for children to gain scholarships and tech for schools.
Google wraps up the leafage with lawsuit studies of radical utilizing its tech for the betterment of its communities, furthering its already evident firm societal work and planetary impact.
It is simply a good illustration of an About Us leafage that showcases the benefits of its products portion inspiring a consciousness of assemblage among users.
13. Helmsley Charitable Trust
Screenshot from Helmsley Charitable Trust, February 2024
As a philanthropic institution, the Helmsley Charitable Trust strives to showcase the worth of its work. This About Us leafage excels astatine proving that with wide financials and equilibrium sheets, arsenic good arsenic bios of its trustees successful initiatives specified arsenic diabetes and entree to healthcare.
The past of the charitable spot unveils the institution’s agelong bequest arsenic a startup, initially founded with resources from the philanthropic Helmsley mates successful the 1930s.
The communicative is compelling, illustrating however aggregate generations person benefitted from the trust’s affirmative impact.
Overall, this is simply a definitive illustration of an About Us leafage for immoderate instauration that wishes to convey its bequest and halfway goals successful a trustworthy manner.
14. Insight
Screenshot from Insight, March 2024
This exertion solutions supplier conveys transparency and a beardown institution civilization connected this About Us page. It besides links to different webpages, delving into its entrepreneurial commencement successful 1988, its institution values, and awards.
As a Fortune 500 leader, this is an fantabulous illustration of an About Us leafage that highlights the assemblage and ngo of a planetary marque to thrust a affirmative content of its solutions.
Users tin download Insight’s Corporate Citizenship Report, which demonstrates its committedness to the United Nations’ Global Compact and spotlights lawsuit stories of exertion improving healthcare and achieving sustainability.
15. Iron Mountain
Screenshot from Iron Mountain, February 2024
A person successful plus absorption and integer transformation, Iron Mountain leans heavy connected its 70-year bequest (curiously starting with a mushroom farm) and its “Elevate your work” messaging.
This About Us leafage cleverly uses cards to facilitate navigation to its organization pages and adds transcript arsenic needed to show credibility, specified arsenic serving 95% of the Fortune 1,000.
The connection successful the featured video focuses connected the extremity end achieved done Iron Mountain products – companies prosecute information and plus absorption services to amended service their customers, which adds familiarity to its solutions successful a assemblage that is usually awash with jargon.
Overall, this is simply a good illustration of an About Us leafage that celebrates an organization’s bequest (without being verbose) portion keeping a wide oculus connected the aboriginal and each its possibilities.
16. MeanPug
Screenshot from MeanPug, February 2024
MeanPug bets connected a colorful and amusive About Us leafage to drawback attraction for its selling bureau for instrumentality firms, which serves arsenic a counterbalance successful a abstraction wherever astir agencies follow a superior tone.
The amusive starts with an audio way of MeanPug’s sanction pronounced with barks, followed by colorful headers and artsy squad bios (the pug itself is CPO, Chief Pug Officer).
The institution past proves it delivers much than conscionable amusive with its results, evidenced by increasing instrumentality firms from $0 to $100m ARR successful nether 3 years and adjacent helping to quadruple clients’ integer sales.
17. Oracle
Screenshot from Oracle, February 2024
Since 1977, Oracle has importantly influenced the authorities of the tech industry.
With a singular bequest of accomplishments, specified arsenic pioneering the SQL database, Oracle encapsulates this past into a concise timeline and links to different organization pages for much information.
By focusing connected its mission, Oracle encourages users to navigate arsenic they spot acceptable done its expert reports, CSR, leaders, and capitalist relations.
Interestingly, Oracle does not diagnostic its products connected its About Us page, focusing alternatively connected its firm initiatives. It is simply a superb illustration of a elemental leafage that efficaciously conveys spot and encourages engagement.
18. OutSystems
Screenshot from OutSystems, February 2024
Low-code level OutSystems focuses connected the basics successful this About Us leafage – its locations, history, societal proof, investors, and leaders – and does truthful successful a mode that rapidly demonstrates the worth of its solutions.
By linking arsenic needed to different pages crossed its website, OutSystems demonstrates however to physique an About Us leafage that is elemental yet compelling and invites the idiosyncratic to enactment and larn more.
19. Salesforce
Screenshot from Salesforce, February 2024
A SaaS pioneer, Salesforce relies connected its beardown civilization and past to presumption itself arsenic a customer-first, “customer company.”
That connection is delivered intelligibly with its branding and copy, from the merchandise names to the mascots and videos that research its bequest and CSR efforts.
This About Us leafage tells a implicit story, opening with the situation to conscionable evolving user needs, past the solution of gathering a “bridge” to conscionable those needs, and concluding with its halfway values and culture.
At the end, the CTA asks if the idiosyncratic has immoderate questions astir getting connected “the close path” with Salesforce.
In short, this is however a institution with a affluent civilization and assemblage should physique an About Us leafage that delivers credibility successful a caller way.
20. ServiceNow
Screenshot from ServiceNow, February 2024
ServiceNow leverages its tagline “when X works, the satellite works” to show its versatility arsenic a information and digitization level for empowering respective industries, specified arsenic healthcare, retail, and manufacturing.
By linking to information sheets, its codification of ethics, and capitalist relations, ServiceNow goes beyond what is usually recovered connected an About Us leafage to show credibility and penetration successful the marketplace (85% of Fortune 500 companies usage ServiceNow).
This is an About Us leafage that excels astatine driving a halfway connection and intuitively linking to multiple, often complex, resources.
21. Sony Interactive
Screenshot from Sony Interactive, February 2024
Sony Interactive leverages its beardown gaming assemblage and bequest successful this About Us page, featuring a merchandise timeline with console blueprints and “fast facts” that swiftly contiguous awesome income numbers.
The layout is seamless and presents a myriad of organization elements, specified arsenic its ngo and planetary presence, successful a mode that encourages further navigation.
This is evidenced by its placement of sister pages conscionable earlier the footer, which includes the blog, studio, product, and corp pages.
22. Splunk
Screenshot from Splunk, February 2024
Splunk focuses connected simplicity for its About Us leafage but adds elements similar an interactive infographic and a video to item the brand’s scope and assemblage impact.
A accelerated facts conception proves Splunk’s worth astatine a glance, wherever the idiosyncratic is encouraged to research further done CTAs for the company’s pledge, newsroom, and more.
Overall, this About Us leafage serves arsenic a high-impact template for immoderate concern that wishes its assemblage to comprehend its products holistically and presumption their broader societal impact.
23. Tealium
Screenshot from Tealium, February 2024
The item of Tealium’s About Us page is the animated infographic of its lawsuit information level and however its privacy-based postulation crossed channels results successful quicker insights, ROI, and engagement.
This page’s societal impervious is strong. The information platform’s privateness compliance is guaranteed by ISO and organization standards, arsenic reinforced by accolades and lawsuit studies.
In short, this is an illustration of however to archer a communicative with an engaging constituent (in this case, an infographic) and usage it arsenic a instauration for driving your marque narrative.
24. Twogether
Screenshot from Twogether, February 2024
Twogether weaves successful its property successful each connection connected its About Us page, without buzzwords oregon fluff and supported by beardown imagery and halfway values.
By summarizing its values successful the 5 P’s (Purpose, People, Passion, Performance, Planet), Twogether showcases however its ngo and results to clients are unsocial arsenic a dedicated B2B tech agency.
Its supported charities not lone enactment arsenic lawsuit studies but besides beryllium the organization’s values. Then, the marque follows up with links to observe Twogether’s services and goals.
This is an About Us leafage illustration for immoderate bureau seeking to basal retired with an unmatched personality.
25. Upwork
Screenshot from Upwork, February 2024
Upwork employs a missive from the CEO for this About Us page, which is effectual successful addressing some of its audiences: organizations seeking high-quality freelance assistance for their projects and freelancers seeking opportunities to beforehand their careers and gain income.
It is succinct yet elaborate capable to showcase the platform’s value. The apical navigation lets users larn much astir Upwork’s leaders and its latest news.
If you privation to presumption an enforcement of your enactment arsenic a thought leader, adopting this attack could beryllium beneficial by showcasing their dependable connected a cardinal page.
How To Write An About Us Page To Connect With Your Audience
Connecting with your audience with an About Us leafage is astir authenticity and driving your marque connection successful an engaging manner, which encourages navigation to different elements of your website.
As tin beryllium seen from these 25 About Us leafage examples, each excel successful showcasing their mission, what is unsocial astir their marque oregon products, and inviting the idiosyncratic to instrumentality action.
The cardinal is to bash truthful successful a originative mode that encourages conversions.
Therefore, if you privation to link with your assemblage done an About Us page, I would recommend:
- Keep it abbreviated and sweet: Focus connected the basics–mission, values, and solutions. Then, deliberation of the champion mode to showcase those elements swiftly to promote engagement.
- Add a originative element: Be it a video, infographic, moving image, oregon an audio track, galore examples of About Us pages successful this nonfiction leverage unsocial formats to prosecute users.
- Make it fun: Do not beryllium acrophobic to marque your About Us leafage fun, arsenic it tin drawback contiguous idiosyncratic attention. You tin travel up with information and societal impervious to convey credibility.
- Structure it arsenic a hub: Rather than clutter your About Us leafage with transcript and products, usage it to nexus retired to assets arsenic needed to prosecute your audiences and beryllium your value.
Final Takeaways
After analyzing the 25 About Us leafage examples successful this nonfiction successful detail, present are the last takeaways to support successful caput erstwhile crafting yours:
Creativity Makes Your Page Stand Out
For galore companies, the About Us leafage is simply a formality to capable successful the sitemap alternatively than convey a unsocial message.
However, galore brands spell beyond this, designing affluent web pages and writing copy that stands retired from the competition. Find your unsocial space and beryllium existent to your story.
Feature The People Behind The Brand
Whether you are a solopreneur, a dynamic duo agency, oregon a full-blown planetary endeavor with thousands of squad members, letting radical radiance makes an engaging About Us page.
Many of the examples successful this nonfiction diagnostic headshots and graphics packed with personality, which convey marque values amended than words.
Tie In Social Proof With Your Corporate Social Responsibility
Showcase results and convey the quality your enactment is bringing to the world.
6sense and Salesforce are 2 examples from this nonfiction that diagnostic however their products are changing their communities for the better.
How are you changing yours?
More resources:
- Contact Us Page Examples: 44 Designs For Inspiration
- How to Write a Winning About Us Page: 8 Dos and Don’ts
- The Complete Guide to On-Page SEO
Featured Image: Naumova Marina/Shutterstock
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