24 Must-Know Local SEO Statistics

Local SEO has go an important constituent of integer selling strategy helping businesses heighten online visibility and link with section customers.

How fashionable are section searches? What are the apical section SEO ranking factors?

Keep speechmaking arsenic we volition screen answers to these questions with up-to-date section SEO statistic below.

1. 4 successful 5 consumers behaviour searches with section intent connected hunt engines (Google)
2. 76% of consumers who hunt for “near me” sojourn a concern wrong a time (Google)
   

   

3. 88% of individuals who usage a smartphone for a section hunt sojourn related store wrong a week (Google)
4. Local mobile searches with a variant of “can I buy” oregon “to buy” person accrued by 500% implicit the past 2 years (Google)
5. 46% of Google searches person section intent (Search Engine Roundtable)

   

6. Around 2 successful 10 section searches connected a smartphone led to a acquisition wrong a time (Google)
7. According to surveyed marketers, the astir impactful ranking factors connected Google’s section battalion see the superior Google Business Profile category, keywords successful the Google Business Profile title, the proximity of code to the constituent of hunt (Whitespark)
   Local Pack Ranking Factor Score

   Primary Google Business Profile category	193
   Keywords successful Google Business Profile title	181
   Proximity of code to the constituent of search	176
   Physical code successful the metropolis of search	170
   Removal of spam listings done spam fighting	143
   High numerical Google ratings	138
   Additional Google Business Profile categories	134
   Quantity of autochthonal Google reviews	128
   Verified Google Business Profile	117
   Proximity of code to centroid	114
   Keywords successful Google Business Profile landing title	114
   Completeness of Google Business Profile	112

8. The astir important section integrated ranking factors according to section marketers are a dedicated leafage for each service, interior linking crossed the full website, and quality/authority of inbound links to the domain (Whitespark)
   Local Pack Ranking Factor Score

   Dedicated leafage for each service	163
   Internal linking crossed the full website	149
   Quality/authority of inbound links to domain	148
   Geographic keyword relevance of domain content	146
   Keywords successful Google Business Profile landing leafage title	140
   Quality of inbound links to the domain from locally applicable domains	137
   Topical keyword relevance crossed the full website	135
   Volume of prime contented connected work pages	134
   Volume of prime contented connected the full website	132
   Keywords successful the anchor substance of inbound links to the domain	128
   Diversity of inbound links to the domain	127
   Mobile-friendly/responsive website	125

9. Google whitethorn usage 149 ranking factors for section searches (Whitespark)
10. The apical 5 astir trusted platforms consumers usage to find accusation astir section businesses are Google (66%), Google Maps (45%), concern website (36%), Facebook (32%), and Yelp (32%) (Brightlocal)
11. 92% of section SEO and selling professionals assertion to person experimented with ChatGPT.

    

    Other commonly utilized AI tools by section SEO marketers see Bard (41%), BingGPT (28%), Jasper (28%), Copy.ai (22%) (eMarketer)
12. Worldwide searches connected Google Maps for “shopping adjacent me” person accrued by much than 100% twelvemonth implicit twelvemonth (Google)
13. Among Apple users, 58.6% similar to usage Google Maps vs. 26.3% for Apple Maps erstwhile searching for section businesses (Brightlocal)
14. 42% of radical who behaviour a section hunt click connected results wrong of the Google Maps Pack (Backlinko)
15. 60% of mobile users person reached retired to a concern straight utilizing the hunt results (Google)

    

16. 75% of consumers accidental they “always” oregon “regularly” work online reviews erstwhile researching section businesses (Brightlocal)
17. The apical 5 section SEO metrics marketers spot arsenic important are rankings successful the Google Local Pack / Local Finder (52%), caller leads/enquiries (42%), Google integrated rankings (41%) (Brightlocal)
18. According to marketers, the astir invaluable section SEO services are Google Business Profile absorption (76%), contented instauration (53%), and citation building/cleanup (43%) (Brightlocal)
19. According to clients (local businesses), the apical 3 section SEO services that are considered invaluable are Google Business Profile absorption (52%), contented instauration (39%), and website plan (34%) (Brightlocal)
20. 40% of consumers assertion to person searched for a section concern to spot its opening hours astatine slightest a fewer times per period (Brightlocal)

    

21. 39% of consumers assertion to hunt for section concern accusation astatine slightest erstwhile a period to cheque if it’s dog-friendly, child-friendly, oregon accessible (Brightlocal)
22. 88% of consumers usage Google Maps, portion the remaining 12% usage Apple Maps (Brightlocal)
23. Customers are 2.7x much apt to presumption a concern arsenic reputable if it has a implicit Google Business Profile (Google)
24. Businesses that person a implicit Google Business Profile are 50% much apt to beryllium considered by customers for imaginable purchases (Google)

Conclusion

That’s it for my database of section SEO statistics.

I anticipation you recovered the stats informative and adjuvant successful proving the value of section SEO successful your 2024 strategy. Feel escaped to cheque this leafage aboriginal arsenic we regularly update it with caller stats.