22 Practical Blogging Tips for Beginners [2024 Guide]

Blogging is simply a large mode to stock your ideas, opinions, and expertise with the world. 

But however bash you marque your blog basal retired from the crowd? How bash you pull and clasp loyal readers? How bash you crook your passionateness into a profitable business? 

These are immoderate of the questions that galore bloggers look each day. 

In this article, we’ll springiness you immoderate blogging tips that’ll assistance you instrumentality your blog to the adjacent level. 

Whether you are a beginner oregon an experienced blogger, you'll find thing utile and inspiring successful this guide. 

Blogging Tips for Beginners

1. Establish wide objectives
2. Find your blogging niche
3. Analyze your competitors
4. Pick a blogging platform
5. Read different blogs consistently
6. Build a contented strategy
7. Find topics with precocious potential
8. Establish a posting schedule
9. Write for your readers first
10. Use AI the astute way
11. Make your titles clickable
12. Make your blogs easy to read
13. Optimize contented for search intent
14. Share unique research
15. Collaborate with different bloggers
16. Include outer sources
17. Edit thoroughly
18. Distribute and beforehand connected assorted channels
19. Guide blog visitors to instrumentality action
20. Track blog performance
21. Refresh and repurpose your content
22. Create a prime power process

1.Establish Clear Objectives

Whether you tally your ain blog oregon turn a firm website, mounting up objectives should beryllium your priority.

If your institution has decided to commencement a blog, marque definite to make a database of concern goals you anticipation to accomplish.

Here are immoderate examples:

• “We are starting a institution blog to summation marque consciousness and visibility by ranking for high-volume keywords.” 
• “We are launching a blog to make much conversions by sharing product-led content.”

If you are gathering a idiosyncratic blog, a concern exemplary should inactive beryllium astatine the forefront of your mind. 

According to Adam Connell, Founder of Blogging Wizard, it’s cardinal to recognize each captious components your contented needs successful bid to execute your goals.

There are typically 4 components to immoderate palmy content-based business. Whether this beryllium a blog, YouTube channel, oregon thing else. Start with knowing your concern model. This should thrust each selling determination you make. Once you recognize however you'll thrust gross and triumph caller business, you tin integrate the different halfway components—your audience, content, and marketing. The cardinal is to person each of these components successful cleanable alignment.

Adam Connell, Founder of Blogging Wizard

You tin program to monetize your blog by moving ads oregon offering paid courses to assistance you acceptable a circumstantial people of improvement for your blog.

2. Find Your Blogging Niche 

Half the amusive of blogging is penning astir topics you’re funny in. When you show your passionateness for a topic, your readers volition beryllium much invested successful what you person to say.

It’s besides indispensable to find retired whether there’s request for what you person to share. 

You tin analyse the request for your taxable by:

• Analyzing the hunt measurement for your topics and keywords
• Talking with radical successful your network
• Being progressive connected assemblage platforms and forums similar Reddit and Quora
• Digging into societal media platforms, including LinkedIn and Facebook groups

As per Lenox Powell:

Ideally, people assemblage research—even persona creation—has been done agelong earlier a blog station taxable is selected. But the rubber meets the roadworthy erstwhile you really constitute it. Your people assemblage should beryllium beforehand and halfway of your caput erstwhile penning the post. A blog is conscionable a publishing platform. How good the contented connected that level respects your audience, gives them utile accusation successful an enjoyable way, and puts their needs archetypal is what matters most.

Lenox Powell, Content Strategy Manager astatine Fortified Health Security

In reality, it applies to some firm blogs and idiosyncratic bloggers. Always strive to find the spot wherever your background, your mission, and your expertise intersect with an existent marketplace gap.

If you’re not wholly definite which niche to choose, present are immoderate questions to assistance you brainstorm which benignant of blog to write:

• What are your interests and passions?
• What are immoderate areas wherever you tin stock real-life experiences?
• Are determination others talking astir your aforesaid interests?
• Which ones person the lowest competition?
• Do your imaginable topics get a batch of traffic?
• What are immoderate ways you tin monetize your blog?

The GrowingYourCraft website is simply a large illustration of a niche concern with a niche contented offering. 

In summation to offering an integrated learning acquisition for increasing your Etsy shop, they tally a blog that covers the trendiest topics successful the niche.

3. Analyze Your Competitors

By analyzing your competitors, you tin get a deeper knowing of what’s trending successful your niche. It’ll besides assistance you spot what benignant of blog topics and formats resonate with your audience.

If you’re not definite however to analyse your competitors, usage this free template for competitory contented analysis and absorption connected the following:

• Identify the cardinal websites creating contented successful your niche (even if they’re not your nonstop competitors)
• Analyze the contented categories they person connected their blogs, the astir fashionable pages, and the keywords they are ranking for
• Find retired what makes each of them unsocial and what their differentiation points are
• Assess their tone of voice, the ocular look, and wide formatting
• Learn astir ways they are monetizing their websites
• Examine their societal media channels

For example, ideate you wanted to spot which topics and keywords execute good for GrowingYourCraft’s competitors. 

First, manually inspect their websites to find the astir popular/trending blog conception oregon place topics they look to people the most.

If you are not definite however to find your competitors, you tin commencement by googling the astir important keywords related to your concern (e.g. “etsy courses") and analyzing the websites ranking connected the archetypal pages.

To marque this process much data-driven, caput to the Organic Research instrumentality and participate your ain domain. 

Then, caput to the “Competitors” tab to spot the websites successful your niche that are competing with yours.

Then, click connected immoderate of those websites to larn much astir each competitor. 

You tin usage the “Pages” study to find the pages (and keywords) that person been performing good for each of those websites.

4. Pick a Blogging Platform

Finding the close contented absorption strategy (CMS) is important. This is the level you volition usage to big and negociate your blog.

Choosing the champion 1 volition beryllium connected respective factors, including your budget, your customization needs, lawsuit support, etc. 

If you are launching a firm blog, you volition besides request to cheque whether your existing concern website is already being managed via a CMS. If it’s not, deliberation astir ways to link them.

There are galore large blogging platforms with varying capabilities. But the astir fashionable ones are:

• WordPress (used by 43% of each websites)
• Webflow
• Drupal
• Ghost

If you program connected utilizing WordPress, beryllium definite to cheque hosting sites similar GoDaddy, Bluehost, and Siteground for their WordPress website subscriptions. 

Oftentimes, they are much affordable than hosting a website straight from WordPress.

You tin besides usage drag-and-drop benignant platforms similar Wix and Squarespace, which are easier to usage and are bully for beginners. However, their capabilities tin beryllium somewhat constricted compared to the different CMS products.

Ensure method optimization 

Once you person your blogging level acceptable up, guarantee that each imaginable method issues are taken attraction of. 

It’s important to marque your website crawlable by hunt engines and to debar having pages that are loading excessively slowly.

You tin usage the Site Audit instrumentality to automatically cheque your website and find immoderate important issues that request to beryllium fixed.

5. Read Other Blogs Consistently

Novelists should work much books to beryllium amended authors and bloggers should work much blogs to beryllium better bloggers.

When we work different enactment too ours, we are exposed to different ideas, different penning styles, different tones of voice. And each of what we work tin power however we write. 

So nary substance however overmuch clip you person during the day, whether it’s 30 minutes oregon 2 hours, walk immoderate clip speechmaking done online contented that interests you oregon is related to your niche. 

Even speechmaking contented extracurricular of our interests oregon wheelhouse tin beryllium beneficial!

If you’re not definite whose contented to read, effort speechmaking contented by influencers, thought leaders, taxable substance experts, publications, and adjacent your competitors. 

6. Build a Content Strategy for Your Blog

Now that you person a level and a bully knowing of your niche and audience, it’s clip to commencement gathering a content strategy.

Sure, you tin aimlessly screen assorted blogging topics connected the alert and spot wherever they stick. But successful the agelong term, that isn’t ever the champion solution. 

80% of marketers felt their blogs performed amended erstwhile they had a strategy. With a strategy, marketers tin absorption connected goals more, find areas for improvement, and make much measurable progress. 

A bully strategy besides helps you found your marque and communicative much clearly. That way, your assemblage knows who you are and what you’re astir from the beginning.

Documenting your content strategy volition impact listing the pursuing items:

• Your people audience
• Primary goals for your blog (e.g., gathering a interaction database and converting those radical into paying customers)
• Metrics you’ll usage to way show (e.g., postulation and newsletter subscriptions)
• Resources and budget

Next, you’ll determination to creating a content plan for your blog that volition talk to circumstantial contented topics, keywords, dates, promotion tactics, etc.

7. Find Content Topics with High Potential

Now it’s clip to find contented topics you tin screen connected your blog. 

It’s important to absorption connected the high-efficiency topics that person little contention and an optimal hunt volume, particularly astatine the beginning. 

Add making definite you person the applicable acquisition to speech astir them, and you’ll find your saccharine spot!

You tin find high-efficiency topics utilizing the Topic Research tool. Simply participate a high-level thought and it’ll make dozens of related subtopics.

You tin past filter them by taxable efficiency. In a nutshell, it means that the instrumentality volition amusement topics that person the champion operation of hunt measurement and ranking difficulty.

Once you’ve selected your topics, you tin proceed to much elaborate keyword research. Ideally, each blog station you program would fertile for much than 1 keyword. 

So, marque definite you person a database of superior and related keywords for each article. To find them, you tin usage the Keyword Magic Tool. 

You tin besides regularly get effectual contented ideas utilizing AI contented penning tools similar ContentShake.

Simply participate immoderate taxable related to your concern and get a database of contented ideas. Choose a taxable and constitute your nonfiction 10x faster utilizing AI.

8. Establish a Posting Schedule

You privation your customers to trust connected you. You besides privation them to beryllium repetition readers arsenic your website grows. 

Posting consistently shows your readers you are dedicated to your website and its growth. It besides helps you emergence successful the rankings overmuch faster.

When you’re mounting up your strategy, beryllium definite to origin successful not lone a penning docket but besides a posting frequency. 

Do you privation to station erstwhile a week, doubly a week, oregon 4 times a week? 

Decide which station frequence volition enactment champion for you. If doing 4 posts a week feels similar a lot, commencement with 1 oregon 2 posts per week.

If you don’t blog often, that isn’t a atrocious thing; blogging randomly present and determination is terrible. The biggest mistake is committing to a circumstantial frequency, past not delivering connected your committedness to your audience.

Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Inc.

There are a fewer ways to marque definite you’re maintaining your blog station frequency. 

You can:

• Blog from your telephone connected mobile apps similar Notepad, WordPress, Google Docs, etc.
• Write a fewer posts astatine a clip and docket them weeks successful advance
• Jot your ideas down arsenic they travel to you and grow connected them aboriginal if clip is limited

Being consistent, having a schedule, and keeping up with your ideas volition assistance you successful the agelong run. It volition besides prevention you much clip than being a fly-by-the-seat-of-your-pants blogger.

9. Write for Your Readers First

Writing for hunt engines is important due to the fact that you privation to rank. But if you constitute for hunt engines first, you hazard losing your readers and their attention.

And if you’re penning for yourself, that tin besides crook readers away. You tin inactive constitute astir topics you’re passionate astir portion gathering your readers’ needs, though.

Take look blogs, for example. 

Recipe bloggers thin to springiness a lengthy and elaborate past of their elemental chickenhearted and dumpling look earlier getting to the constituent list.

Because of the mode they operation their blogs, look bloggers arsenic a full person faced criticism.

Keep successful mind, the astir important happening is to marque definite your scholar gets what they came for erstwhile they sojourn your blog. 

They should person thing to locomotion distant with, whether it’s a caller product, caller information, oregon a deeper inspiring message.

As per Ardath Albee, CEO astatine Marketing Interactions:

Write for the takeaway. What volition your scholar larn and retrieve from their acquisition with your blog post? The relevance of that learning/insight volition support them coming backmost for more.

Ardath Albee, CEO & B2B Marketing Strategist astatine Marketing Interactions

10. Use AI the Smart Way

AI tin prevention you hours of enactment and pb to amended outcomes.

For example, 79% of tiny businesses and bloggers study an summation successful contented prime acknowledgment to AI.

65% of them besides spot an betterment successful SEO rankings erstwhile utilizing AI.

How bash they execute this?

By combining AI with quality oversight. 

Remember: Google does not penalize AI content. What Google really cares astir is your content’s quality.

So, here's however to usage AI penning tools:

You tin usage AI to make long-form pieces that volition rank—if you bash it right.

• Leverage AI to brainstorm ideas and analyse your audience
• Enrich your AI contented with archetypal ideas and expertise
• Use specialized tools to find keywords and analyse hunt intent
• Focus connected creating a large scholar experience
• Edit, fact-check, and further refine your AI content

Many AI tools similar ChatGPT don't supply real-time information connected keywords, hunt intent and content optimization.

You tin either brace them with thorough manual probe oregon usage specialized contented tools similar ContentShake AI.

It combines ChatGPT's capabilities with Semrush's SEO information and a user-friendly blog editor.

11. Make Your Titles Clickable 

It’s indispensable that you make engaging blog titles that seizure the scholar and summation the click-through complaint (CTR) connected hunt engines and different channels. 

There are variations of articles that get much clicks than others due to the fact that of however their titles are formatted. Here are immoderate generic variations you whitethorn person clicked connected yourself:

• “How To…”
• “Everything You Need To Know About…”
• “A Guide to…”
• “3, 5, 7, oregon 9 Things You Should…” (odd numbers successful posts get clicked more)

According to our research, “Everything You Need To Know” titles and examination articles make the astir unsocial monthly pageviews connected average.

Besides, “Mistakes To Avoid” articles and guides get the astir shares.

A fewer attributes of engaging blog titles are:

• Specific: Let the scholar cognize close distant what to expect
• Actionable: Show the scholar the worth they’ll get from speechmaking the article
• Catching: Hook your readers close distant portion besides keeping them intrigued

For example, ideate you are writing an article astir beginner vegan recipes for radical connected a gluten-free diet. 

It’s important that your header showcases that these vegan recipes are casual to navigator and acceptable the gluten-free diet. 

You mightiness besides privation to stock the fig of recipes and item the uniqueness of your selection.

For instance:

“20 Vegan & Gluten-Free Recipes You Can Make successful 15 Minutes”

Or: 

“20 Easy-to-Make Vegan & Gluten-Free Recipes [With Video]”

Remember, your blog’s leafage rubric should beryllium betwixt 50 and 60 characters long. It’s besides important to see your people keyword(s) successful the headline.

12. Make Your Blogs Easy to Read

Have you ever seen a elephantine partition of substance successful a post, recovered it daunting, and near the tract immediately?

Don’t worry. We’ve besides been there. 

Blog posts that look similar walls of substance thin to thrust readers away, expanding bounce rates and decreasing clip spent connected the page.

To debar this, absorption connected the following:

• Keep your paragraphs abbreviated (1-3 sentences)
• Have tons of achromatic spaces
• Add lists, slug points, and subsections
• Keep your sentences abbreviated and absorption connected 1 thought per paragraph and per sentence
• Avoid utilizing over-complicated words wherever possible
• Include images and videos
• Use bold and italics to item important parts of text

Here’s an illustration of improved readability by breaking up large blocks of substance and adding slug points.

You tin besides cheque your copy’s readability automatically utilizing the ContentShake tool.

Use it to assemble and constitute articles utilizing AI and competitory data.

Then, people your transcript to measure its readability and amended it successful 1 click.

The instrumentality volition item paragraphs, sentences, and words that request to beryllium rewritten.

Next, usage the AI features to simplify oregon paraphrase the bits of substance that request to beryllium changed.

13. Optimize Content for Search Intent

Search intent refers to the superior crushed a idiosyncratic is googling a definite keyword oregon phrase. 

Google aims to amusement the astir applicable pages first, meaning that analyzing those pages tin beryllium highly useful.

“If you privation integrated hunt traffic, hunt intent should beryllium your fig 1 priority. Google your people keyword and look astatine the top-ranked pages. How are they structured? What subtopics bash they cover? Take cues from those pages arsenic you constitute your blog post.”

If you privation integrated hunt traffic, hunt intent should beryllium your fig 1 priority. Google your people keyword and look astatine the top-ranked pages. How are they structured? What subtopics bash they cover? Take cues from those pages arsenic you constitute your blog post.

Kyle Byers, Director of Organic Search astatine Semrush

In different words, analyzing the top-ranking pages tin assistance you marque decisions regarding:

• Title structure 
• Blog station format
• Attributes of the assemblage searching for your keyword (e.g., beginners vs. advanced)
• Questions and subtopics to screen successful the article
• Visual elements to adhd successful your nonfiction (e.g., lists and images)
• Optimal length of the blog post

For example, ideate you were analyzing hunt intent for “revenue operations.”

In that case, you could spot that your nonfiction should people beginner readers and usage the “What Is” operation conscionable by looking astatine the blog titles returned by your search.

As per the Helpful Content Update that Google announced successful August 2022, creating archetypal and utile contented for radical (not for hunt engines) is becoming the number-one occurrence factor.

In elemental terms, it means that contented based connected real-life acquisition and featuring archetypal accusation volition beryllium further prioritized by hunt engines.

Here’s what you tin bash successful this regard:

• Avoid publishing blog posts that are simply repeating accusation from different sources disposable online
• Talk astir your unsocial experience: for example, if you tally a blog for a selling agency, stock the real-life cases and tactics you are utilizing astatine work
• Share archetypal research: for example, you tin tally surveys, trial products yourself, work and analyse technological papers

For instance, successful this article connected however to marque an other $2,000/month passive income with Etsy printables, the writer is sharing real-life acquisition connected generating 5,000 income annually connected Etsy.

They adjacent supply screenshots from the Etsy store for further evidence. This is simply a large illustration of expertise-driven contented you can’t replicate.

15. Collaborate with Other Bloggers

Featuring ideas and insights coming from experts and influencers successful your niche is different mode to marque your contented much original.

Besides, gathering a web of bloggers tin assistance you learn, speech ideas, and cross-promote and enactment each other. 

There are respective ways you tin enactment with manufacture experts. For instance:

• Reach retired to inquire for a punctuation oregon an opinion
• Co-create an nonfiction oregon different content
• Run probe together 
• Co-promote each other’s content

The blog tract Fluent successful 3 Months by Benny Lewis is simply a large example. As a polyglot, helium blogs astir however to larn antithetic languages. He besides offers different freelance writers opportunities to lend cognition connected connection learning to his blog site, whether they are teachers, question influencers, oregon experts successful connection learning.

16. Include External Sources

Having good, applicable interior and outer sources to enactment your blog contented makes you much credible.

Linking to outer sources besides gives you opportunities for cross-promotion.

For example, accidental you are talking astir the past of glitter latte creation arsenic portion of a broad usher for this magical creation. 

In that case, you’ll astir apt privation to nexus to the radical who started the trend, Coffee By Di Bella successful Mumbai. 

If your station happens to thrust a batch of postulation to their site, you whitethorn beryllium capable to scope retired to the archetypal creators and get them to stock your contented connected their channels.

As for interior resources, see related posts you’ve already published connected the taxable you’re penning on. This allows users to sojourn much areas of your website, makes your contented much comprehensive, and sends affirmative signals to Google.

17. Edit Thoroughly

Nothing tin crook a scholar distant similar a poorly edited post. And if you’re strapped for time, you mightiness adjacent speech yourself retired of editing earlier you publish—not a bully idea. 

Here are immoderate ways to edit your work:

• Read your blog posts retired large to yourself
• Hire an exertion from sites similar Upwork oregon Fiverr
• Use editing bundle similar Grammarly and SEO Writing Assistant

Using Grammarly tin assistance you drawback issues, but you shouldn’t trust solely connected tools similar that to beryllium your editor. 

Be definite to instrumentality the clip to work done your posts, adjacent if 30 minutes is each you tin spare. 

Having a dedicated idiosyncratic proofreading your blog posts tin beryllium a worthy investment, ensuring the highest prime of your content. 

It’s a bully thought to deliberation done your distribution strategy adjacent earlier creating the existent content. 

SEO usually takes time, and it’s a bully thought to enactment connected a transmission premix that volition let you to turn your assemblage successful the short-, mid-, and long-term.

Your determination connected the promotion level volition mostly beryllium connected your audience. In different words, you should beryllium wherever your assemblage hangs out.

For example, Buzzfeed does a large occupation connected Instagram of creating enticing graphics for a ocular assemblage that volition besides make clicks. Take this station beneath arsenic an example.

They utilized a header that was comic and intriguing, portion besides including 1 of the disturbing facts mentioned successful their content. Ultimately, the representation makes you privation to spell done the occupation of tracking down the nexus successful their bio conscionable to work it.

Such platforms could include:

• Social media (from Instagram and TikTok to LinkedIn and Twitter)
• Forums, arsenic good arsenic platforms similar Reddit and Quora
• Facebook and LinkedIn groups
• Industry assemblage platforms 
• Industry publications 

To marque the champion determination connected your promotion strategy, walk capable clip analyzing your assemblage and their habits. 

It’s besides a bully thought to continuously prosecute with assorted channels and analyse peculiar requirements each of those platforms mightiness have. For example, Twitter posts tin person a maximum of 280 characters.

19. Guide Blog Visitors to Take Action

Once you’ve attracted the archetypal postulation to your blog, it’s important to seizure astatine slightest a portion of it.

On your site, person a signifier wherever radical tin subscribe to your newsletter. 

One mode to bash that is by offering gated contented connected your blog for newsletter subscribers. This way, you’ll beryllium offering thing invaluable successful speech for your readers’ interaction details.

That volition let you to support sharing recently published contented with subscribers, physique a community, and merchantability your products/services.

When designing specified conversion paths, deliberation astir the following:

• How tin you adhd value? Think newsletter-only exclusive contented oregon downloadable templates, maps, and guides
• How tin you beryllium its worth? For example, you tin notation the topics you volition screen successful the newsletter and supply societal impervious (e.g., 300+ Etsy store owners already subscribed)
• How tin you strategically presumption your telephone to actions (CTAs)? Those should beryllium the spots wherever your offering organically fits. Be careful—adding a twelve pop-ups and random buttons mightiness lone make the other effect. 

For example, look astatine however NerdFitness attracts email subscribers. They supply a motivational connection with a tone of voice applicable to their assemblage and connection a acquisition (a escaped ebook) to each newcomers. 

20. Track Blog Performance

After you people your posts, you should determination connected to penning the adjacent one, right? 

Essentially, yes. But it’s besides champion to show your published posts to spot what is performing good and what isn’t.

There are respective important metrics you tin track, depending connected your goals. The main ones include:

• Traffic connected your blog (source: Google Analytics)
• Sources of that postulation (source: Google Analytics)
• Rankings (source: Position Tracking)
• Average clip spent connected your blog posts (source: Google Analytics)
• Conversion rates connected the blogs (source: lawsuit tracking successful Google Analytics oregon your selling automation platform)

It’s a bully thought to person respective levels of goals and metrics.

First, marque definite to notation to the wide goals you’ve acceptable for your blog. Next, regularly way secondary metrics that impact those goals.

For example, ideate that your extremity is to make a definite fig of purchases coming from your blog. In that case, you tin acceptable a people for postulation and the mean conversion rates you’ll request to execute this objective.

You tin usage this template to get started:

21. Refresh and Repurpose Your Content

Running content audits should go portion of your regular activities. It’ll assistance you cod the low-hanging fruit—improve existing contented to fertile higher—and support way of your wide performance.

Content audits impact analyzing your existing blog posts and assessing whether they assistance you conscionable your targets. 

For example, you tin cheque whether they fertile for the people keywords and make postulation and conversions.

Based connected the accusation you collect, you tin adhd respective changes, specified as:

• Update blog posts that are losing ranking and traffic
• Delete oregon update aged blog posts with irrelevant information
• Repurpose high-performing blog posts (e.g., make an ebook)

Based connected our research, it’s astir communal to tally contented audits doubly a year.

We besides saw that moving contented audits tends to make affirmative results some for ranking and engagement.

22. Create a Quality Control Process

Content prime is rapidly becoming the number-one strategy for ranking connected Google. 

You tin plan a prime appraisal process for each blog station published connected your website to support up with this trend.

To bash that, drawback our escaped Blog Post Quality Checklist. Make definite to stock it with your writers and usage it to cheque each nonfiction earlier releasing it.

And retrieve to ever beryllium connected the lookout for caller ideas and opportunities for improving your content.

This could mean learning astir the newest Google algorithm update, attending conferences wherever you larn astir SEO and contented marketing, oregon conscionable paying attraction to trends and news.

As a Beginner, What Makes a Successful Blog?

Remember to stay consistent, beryllium authentic, bash your research, and ever beryllium consenting to larn and grow.

But astir importantly, don’t springiness up. When it feels similar you’re not getting backmost what you’ve invested, conscionable support going. 

Now, let’s click that “publish” button, and we’ll spot you successful our precocious blogging articles down the road.