2021年前15大部落格寫作技巧[+免費清單]

Sweating implicit creating content, but the large guys are flooding the hunt results? The upside is that you tin inactive bushed them — because they didn't bargain the integrated result, they won it. And truthful tin you.

In this article, we uncover blog penning tips that assistance you fertile amended organically, get much applicable postulation and, ultimately, thrust much leads. 

Before diving into the penning tips, marque definite to download our escaped Ultimate Blog Writing Checklist — a useful assets to person each clip you are gathering a blog post. Use it to cheque whether your contented is optimized for occurrence — in 5 elemental steps. 

The Top Blog Writing Tips: Pre-Writing

1. Define Your Reader Personas

While marketers usually speech astir “ buyer personas,” we similar to notation to them arsenic “reader personas,” since the radical of users consuming your contented tin beryllium broader than conscionable buyers. As an example, you make blog posts to besides get radical to stock them, and portion not each of them volition beryllium imaginable buyers, they are inactive highly invaluable arsenic they assistance you dispersed the word.

So, you request to recognize who you’re penning for, their background, and what information/value they are looking to get. This volition assistance you tailor your content, messaging and code of dependable to conscionable the circumstantial needs, behaviors, and concerns of your readers, and, ultimately, physique trusted relationships with them.

Here’s the benignant of accusation that tin assistance you recognize them better:

• Demographics (age/gender, level of income, location, household status, level of education);
• Professional presumption (job title, level, industry);
• Psychographics (professional/personal goals, beliefs and values);
• Pain points and challenges;
• Interests;
• Influences and accusation sources (preferred blogs, societal networks, websites, influencers they trust, favourite events);
• Buying habits (their relation successful the acquisition decision-making process, imaginable beingness cycle, what tin halt them from making a purchase).

You tin get originative with your research, but present are a fewer ways to uncover this information: 

• Carry retired interviews with your existing customers oregon speech to your income squad — they talk to customers and high-potential leads each day.
• Look for assemblage information from Google Analytics and Facebook Audience Insights. 
• Dive into the communities your scholar personas are contiguous in, accommodate to the mode they speak, and see the problems they face.
• Discover the in-market assemblage information from Semrush marketplace probe tools.

2. Understand Your Audience’s Search Intent

Google pays a LOT of attraction to knowing idiosyncratic queries and delivering results based connected them. The Hummingbird algorithm, which is based connected a semantic approach, has changed the SERPs dramatically. 

Here’s an mentation by Danny Sullivan, writer and co-founder of Third Door Media:

“Hummingbird is paying much attraction to each connection successful a query, ensuring that the full query — the full condemnation oregon speech oregon meaning — is taken into account, alternatively than peculiar words. The extremity is that pages matching the meaning bash better, alternatively than pages matching conscionable a fewer words.”

There are 4 antithetic types of hunt intent based connected what a searcher is looking for:

• Informational — looking for circumstantial accusation connected a taxable (e.g., “what should my tyre unit be”). 
• Navigational — wants to get to a circumstantial web leafage oregon tract (e.g., “walmart tires”).
• Commercial — wants to analyse their options (e.g., “best each play tires”). 
• Transactional — wants to acquisition thing arsenic soon arsenic imaginable (e.g., “tire shops unfastened adjacent me”). 

The readers’ hunt intent determines the contented format you choose, the connection you convey, and the call-to-action you include.

3. Come Up with a Win-Win Formula: Your Goal + Readers’ Intent

Make definite to acceptable a extremity for each blog and representation retired a mode the blog facilitates this goal.

For example, let’s accidental your extremity for a station is to bring attraction to an ebook you’ve precocious published.
Your blog station contented would beryllium related to the contented of the ebook — likely astatine a higher level — and past your telephone to enactment (CTA) for your reader, astatine the precise extremity of the post, and perchance passim the post, would beryllium to download the ebook to get deeper insights. 

To get them there, it’s important that your station is answering readers’ questions (discovered done keyword and taxable research, etc.) and satisfying their hunt intent. If you constitute for your scholar and code their needs, concerns, interests and objectives, past they’ll beryllium much apt to judge your CTA.

In different cases, your extremity mightiness beryllium to summation integrated postulation to your tract oregon get X fig of shares for your post. The cardinal is to: 

• Set your goal(s) anterior to creating your contented truthful you cognize however to way advancement and find whether the blog has been successful.
• Think successful beforehand astir what volition assistance you execute this goal. For example, if you privation the blog to beryllium shared connected societal media, see each the originative assets you'll need, who volition nutrient them, however to marque it viral, which influencers to attract, etc.

4. Research the Topic from the Inside Out

Before the Hummingbird algorithm, everything was related to keywords. Now, taxable probe is simply a logical effect to however Google is interpreting hunt queries. 

Keyword analysis is conscionable 1 measurement successful your contented strategy. It's besides indispensable to analyse the taxable from the wrong retired to truly recognize people’s challenges and intent. This knowledge, combined with keyword research, volition pb you to the contented that answers readers’ astir communal questions.

You won't judge however a adjuvant effect to a reader's petition tin impact their question done your selling funnel.

Here are the techniques we urge utilizing to probe a topic: 

1. Explore Autocomplete Suggestions and “People Also Ask” in Google

These Google features are astir apt the astir exhaustive root of people’s questions, pains, and interests. You tin usage galore of them arsenic acceptable ideas for your articles:​​​​​​

2. Uncover the Questions that Arise Around Your Topic connected Forums and Social Media

Investigate resources similar AlsoAsked.com, Quora oregon Reddit. You tin besides research your and your competitors’ societal media pages for keyword ideas and questions to answer.

For example, you merchantability sunglasses, and successful the comments you often announcement that radical inquire if determination are immoderate methods to get escaped of scratches connected sunglasses. Take enactment of this question, and if it is often asked, cheque whether determination are akin keywords.

3. Use Tools to Automate Your Research

Collecting taxable probe information tin beryllium a manual, time-intensive process. Fortunately, determination are immoderate tools that tin assistance simplify and streamline the process, specified arsenic Topic Research, which is simply a portion of Semrush's Content Marketing Platform. 

This instrumentality gives SEOs, selling specialists and contented writers a helping manus successful contented brainstorming efforts and blog taxable ideas that are focused connected assemblage hunt intent.

Using the instrumentality and its proprietary metric, Topic Efficiency (high Topic Efficiency reflects precocious hunt measurement and debased keyword difficulty). You tin cod a database of businesslike blog taxable ideas entirely focused connected your audience’s needs and interests, and find retired what radical connected the net inquire astir the topic.

5. Check Where Evergreen Content Fits successful Your Content Hub Strategy

Evergreen contented is contented that not lone drives and sustains postulation successful the archetypal mates of months, but retains relevance implicit time. These are the topics that are perpetually searched for.

The Сontent hub is an progressively important conception that supports evergreen contented creation. Content hubs are destinations connected your website containing pages astir a definite topic. You commencement with halfway contented astir a taxable and past enactment it with different much in-depth pieces, newsjacking content, videos, and different formats that thrust engagement and virality — and frankincense postulation to your website. From an SEO perspective, a contented hub lends taxable authorization to your brand.

6. Take the Best from Your Competitors

Looking astatine who other shows up connected a hunt motor results leafage (SERP) tin assistance you amended recognize hunt intent, arsenic good arsenic observe which contented formats and headlines are utilized by your apical rivals.

What makes these articles predominate the SERPs? Sometimes, the similarities tin beryllium identified astatine a glance, similar with the query “best metropolis bikes”. As shown successful the illustration representation below, lists (“18 Best Commuter Bicycles 2021”) and reviews (“Best Commuter Bikes 2021 | City, Folding and E-Bikes Reviews”) thin to gain apical placement successful SERPs. Including a twelvemonth successful your rubric tin besides beryllium helpful, due to the fact that it's harmless to presume that radical volition beryllium looking astatine trends for the existent year.

If you hap to usage the Semrush Content Marketing Platform, the SEO Content Template tin assistance you automate your rival investigation by pulling successful the apical 10 hunt motor results and giving you recommendations based connected them, including semantically related words to see successful the text, the readability people and connection number to purpose for, backlinking opportunities and more. 

For step-by-step instructions connected however to heighten your contented strategy with competitory analysis, cheque retired these 2 resources:

• Competitive Content Analysis Guide
• Competitive contented probe template

7. Always Map Out the Blog Structure First

In summation to offering workflow convenience, efficaciously structuring your contented tin bespeak its prime to hunt engines.

According to our Anatomy of Top Performing Articles, much than fractional of the posts with a analyzable operation (h2+h3+h4) are high-performing successful presumption of postulation and engagement. Another uncovering shared successful the survey is that posts containing astatine slightest 1 database per 500 words of plain substance get 70% much postulation than articles without lists. 

So, if you’re focused connected expanding engagement and traffic, it’s important to operation your contented properly.

Recommendations for your blog structure:

• Add skimmable headlines that pass a scholar of what they volition summation by speechmaking idiosyncratic paragraphs oregon the leafage arsenic a whole.
• Break up agelong paragraphs with slug points, numbered lists, oregon graphics to marque the worldly easier to read.
• Make definite there’s capable achromatic abstraction successful your copy. This helps marque the contented much scannable and tin marque it easier to read.
• Use Topic Research to spot the questions radical inquire connected your taxable and usage them to representation retired the operation of your blog post.

8. Use Keywords to Your Advantage

While you’ve astir apt already heard a batch astir keyword research, let's absorption connected the 3 captious issues related to this topic:

1. Make Sure Your Copy has a Good TF-IDF

The word TF-IDF is an abbreviation of “term frequence — inverse papers frequency.” It is simply a mode of determining the prime of a portion of contented based connected an established anticipation of what an in-depth portion of contented contains. 

For example, determination are respective blog-writing topics that a implicit SEO usher would cover, specified arsenic “keyword research,” “meta data,” “site audit,” and “crawlability.” Other topics that mightiness besides beryllium applicable but would apt look little frequently: “SEO tools,” “core update,” and “H1 Tag.”

Keep successful caput that it’s champion to debar overusing keywords. Doing truthful is called keyword stuffing and could effect successful your leafage being penalized by Google.

Instead of repeating the aforesaid keyword passim the article, absorption connected adding invaluable words conceptually associated with your topic. For example, if you’re penning an nonfiction targeting “kitesurfing equipment,” think astir specified presumption arsenic “kite surf gear,” “kite surf equipment,” “buy kitesurfing gear,” etc.

To support the TF-IDF equilibrium mentioned successful the conception above, you request to representation retired the semantically related keywords for each blog post. They tin assistance the hunt engines recognize what the contented is focusing connected and however profoundly it goes into the topic. 

Basically, semantic keywords are words oregon phrases intimately related to your main keyword conceptually. “Semantic search” is Google’s effort to recognize connection connected a higher level successful bid to service much close hunt results for a wider scope of queries. It tries to place the intent and deeper meaning of a hunt based connected each of the words utilized successful the query.

For a keyword similar “cook a goose,” immoderate semantically related keywords could be:

• Christmas goose
• Roasted duck
• Gordon Ramsay recipes

How to find semantic keywords:

• Check retired the related searches astatine the bottommost of the SERP successful Google.
• Use the Keyword Planner that Google includes successful Ads.
• Use Google Trends to uncover patterns wrong the searches that radical make. 

You tin usage 1 of the SEO Writing tools that assistance marque your substance much semantically relevant. For example, Semrush’s SEO Content Template and SEO Writing Assistant supply you with a database of semantically related keywords to usage successful your content.

3. Keep Mobile-Specific Keywords successful Mind


Creating contented that keeps up with mobile requirements isn’t conscionable different trend. 

Previously, a premix of the desktop mentation and the mobile mentation of immoderate web page’s contented was utilized by Google’s scale to amusement results for a searcher’s query, with the desktop mentation being the superior source. Now, lone the mobile mentation of your web page’s contented is used, meaning:

‘You indispensable wage attraction to mobile users’ needs and pains; otherwise, you hazard losing invaluable integrated traffic. As an example, definite types of queries, similar ‘restaurants adjacent me,’ can bring a bully information of section mobile traffic.

Here’s a database of steps you tin instrumentality to amended target mobile users:

• Take Google’s Mobile-Friendly Test — paste successful your website’s URL oregon a circumstantial codification snippet, and Google volition fto you cognize whether the fed input is mobile-friendly oregon not.

• Run the Mobile Usability study from Google — it volition amusement you which pages connected your tract person usability problems erstwhile viewed connected mobile devices.
• Gather a database of conversational and question keywords that bespeak earthy connection hunt — people mightiness usage dependable hunt oregon virtually inquire Google, “what is the champion aerial fryer.” 

For this, you tin instrumentality vantage of the Questions tab successful the Keyword Magic tool, which offers keywords structured successful question form:

• Improve your website velocity by compressing images to optimal sizes, utilizing lazy-loading images, utilizing Google’s WebP representation format, and serving responsive images with close dimensions. More recommendations connected site velocity optimization here. 

• Provide a bully mobile idiosyncratic acquisition by improving content's readability connected the instrumentality — use a font size of 15px oregon 16px, with abbreviated paragraphs of 2-3 lines, and see achromatic abstraction betwixt substance and different leafage elements for amended visibility.

Top Blog Writing Tips: Writing and Post-Writing

9. Optimize Your Content to Earn a Featured Snippet

Featured Snippets — so-called “zero positions” — are the boxes shown close beneath the fig of results recovered for your query.

They supply searchers with contented that fulfills their request. And though this sometimes means they won’t request to click your nexus again to larn more, they volition often inactive click connected it, giving you a batch much visibility.

Most Featured Snippets monopolize the archetypal screen. As a result, the click-through complaint of the contented successful it increases drastically — some studies study a four-fold CTR growth — and the different pages successful the apical 10 don’t get arsenic galore clicks. This is wherefore organizing your contented to look successful the Featured Snippets is crucial.

How to Win a Featured Snippet

There’s nary sure-fire look that guarantees you’ll gain a Featured Snippet presumption connected a SERP, but these tactics tin importantly summation your chances:

• Google tends to prime pages from the apical 10 for Featured Snippets. So, to recognize which blog posts connected your website tin beryllium optimized to triumph a Featured Snippet, filter retired those that are already ranking high.
• Find a question-based keyword and springiness a clear, concise answer. The easier your reply is to understand, the better.
  E.g. “How to navigator spaghetti? Start with boiling water...”
• Use lists and “step-by-step” blog penning formats. Especially if a query starts with “how to,” breaking your nonfiction down into steps is simply a must: usage numbers oregon subtitles to disagreement your contented logically.
• Pay cautious attraction to your formatting, tags, and markups and that they are being utilized correctly. Ensure your contented is clear, structured, and easy crawlable for Google bots. Some SEOs, including Barry Schwartz, recommend besides utilizing Schema.org Markup.

If your rival has already earned a Featured Snippet for your people keyword, their presumption is not written successful stone. Any different website tin regenerate theirs sooner oregon later, truthful wherefore not yours?

Find much tactics connected however to win a Featured Snippet here. 

10. Optimize Your Headline for Conversion

Crafting slayer headlines is precisely the country wherever you usage your penning skills to the fullest. A well-written, compelling, applicable header tin greatly power whether a idiosyncratic clicks connected a link.

There are a fig of antithetic approaches connected however to constitute a header — but which ones thin to execute better? 

First, longer headlines (10 to 13 words) tin amended uncover the thought of what the transcript is about, and truthful thrust doubly arsenic overmuch postulation and X1.5 much shares than shorter ones (< 7 words).

Second, database articles get 80% much postulation than different types of articles, according to our study. Consider crafting your header to convey that the contented is laid retired successful a listicle format. You tin cheque with the ImpactHero tool whether a listicle oregon how-to format is the champion enactment for your circumstantial website to scope your goals.

Additional contented instauration champion practices:

• Be circumstantial and committedness readers the reply to their questions oregon needs. However, beryllium cautious to not over-promise. Your blog station indispensable present precisely what you indicated with your headline.
• Be provocative and pique readers’ curiosity, but ne'er springiness the reply to their question successful the station title.
• Do immoderate probe into headlines that person been proven to enactment successful the past. If you look into a taxable paper successful Topic Research, you’ll spot a database of existing headlines, sorted by the fig of backlinks to the article. Use them arsenic a root of inspiration erstwhile crafting your ain title.
• Implement definite trigrams, groups of 3 words, which are proven to bring much societal engagement if you usage them successful headlines:

Note: If you constitute an evergreen portion of contented (a guide, for instance), don’t hesitate to notation the existent twelvemonth successful the title. You’ll yet get backmost to this nonfiction to update it, truthful a “2020 guide” tin past beryllium renamed a “2021 guide” erstwhile you adhd invaluable caller accusation to it. It's 1 of the champion practices for blog contented writing, arsenic you're providing utile information that is ever relevant. 

11. Make Sure to Check and Optimize On-Page SEO

We talked astir the value of knowing users’ intent earlier successful this post, but the idiosyncratic acquisition is conscionable arsenic important. 

For example, Google tin penalize you for duplicate content, due to the fact that it confuses Google and forces it to take which of the identical pages it should fertile successful the apical results. Google intends to supply the champion idiosyncratic acquisition possible, which is wherefore it powerfully recommends that tract owners marque their websites mobile-ready, and amended their on-page SEO. 

If you observe that your blog station isn't pursuing what Google deems arsenic a champion signifier for idiosyncratic experience, past these are the things you tin bash to amended your post:

• Create a wide operation of H1 and H2 tags —  39% of texts without H2 are low-performing successful presumption of postulation and engagement.
• Include links wrong your blog — internal linking volition marque it easier for searchers to further prosecute with your site, and alteration bounce rate.
• Incorporate important keywords into your URL to marque a much evident relation betwixt the leafage and the taxable it covers.
• Create a beardown rubric tag that encourages searchers to click connected your results.
  • A rubric should beryllium unique.
  • Include your people keyword.
  • Send a connection that accurately matches the contented and hunt intent. 
• Write a compelling meta description. Your meta statement tin beryllium a almighty instrumentality to promote searchers to click connected your contented link. Best practices for your meta statement include:
  • Keeping it to 140-160 characters (1-2 sentences)
  • A wide statement of what the contented is about
  • Target keywords
  • Calls-to-action.
• Ensure determination are nary method issues affecting your ranking:
  • Follow  load clip champion practices.
  • Focus connected the Core Web Vitals, which Google has incorporated into respective of your apical tools for developers and webmasters. 
  • Search for errors utilizing the Semrush Site Audit tool. To spot the interaction of your tract loading speed, you tin usage Semrush’s Core Web Vitals Report. This volition amusement you however adjacent your indicators are to the recommended values and optimize your tract accordingly.
  • Use Google’s PageSpeed Insights to spot a elaborate investigation of problems with tract loading speed.
  • Check that you person markups implemented connected your tract correctly with Google’s escaped tool.
  • Check the beingness of the OpenGraph markup with the validators from Facebook and from Twitter.

12. Add Visuals to Your Strategy

According to our Anatomy of Top Performing Articles, posts with 1 representation get doubly arsenic overmuch postulation arsenic posts containing substance only; they besides get 30% much shares and 25% much backlinks. 

Videos turned retired to play a sizeable relation excessively — posts that don’t incorporate a video get 92% little postulation and 24% less shares than posts with astatine slightest 1 video. 

Consider adding video content, informative images, charts, oregon infographics to summation readers’ clip connected page. Another payment of visuals is that radical thin to stock them crossed societal media accounts, which is ever beneficial.

Don’t hide to optimize the images:

• Make definite they load rapidly capable — if not, trim the record size and instrumentality lazy loading.
• Write alt tags for your images to archer Google what the representation reflects. The alt substance besides assists visually impaired radical utilizing the site, ensuring they tin afloat admit your content. Use the SEO Writing Assistant to spot each images that are missing an alt tag.

13. Add Conversion Paths

Think astir the conversion way for the blog station up of time. For example, if you person a Top of the Funnel selling blog post, see creating gated contented offers to person users landing connected it.

Decide:

• What's the goal?
• Which funnel signifier does this contented beryllium to?
• What would beryllium the adjacent desirable action? 
• What is my CTA?

Consider trying Impact Hero, which gives you an accidental to way conversion paths: spot however palmy your contented is successful presumption of attracting caller visitors, pb generation, and indirect conversion.

Aso, if you privation to physique a high-performing contented selling funnel, this Guide to Building a High-Performing Content Marketing Funnel (+ Free Template) is decidedly for you. 

14. Think astir Your Backlinking and Sharing Strategy

You request to deliberation astir the hook to pull leaders successful your field, for example: 

• Unique stats;
• Trending topics;
• Quotes from influencers;
• Ultimate guides. 

Your contented indispensable resonate to assistance you get caller backlinks. Researching backlink opportunities successful beforehand is crucial, truthful you tin set the contented for the close websites and influencers.

But, depending connected however well-known your marque is, you whitethorn request to bash other work. For example, researching and reaching retired to influencers connected LinkedIn, Twitter, and Instagram, pursuing and commenting connected their posts, oregon reaching retired to them straight done email.

You tin besides place imaginable partners and influencers successful your niche utilizing the Semrush Brand Monitoring tool. For example, with this tool, you tin find brands that already speech astir you but don’t link. 

15. Create a Process for Tracking the Blog Post’s Performance

Once you person your large blog station finalized, you’ll request to:

1. Edit your post, instrumentality the recommendations of the SEO Writing Assistant, optimize it and publish! 

2. Analyze whether you’ve achieved your contented selling goals with this portion of content, and however good the transcript works arsenic a portion of your funnel. To reply this, you request information astir your contented performance, which tin beryllium recovered successful ImpactHero. 

This AI-powered instrumentality tin measurement the interaction of a definite leafage connected pb conversion, analyse whether determination are gaps successful your funnel strategy, and supply recommendations connected however to amended your content.

3. Add the nonfiction to your content audit process, and support it updated. 

With the Content Audit tool you tin automate the auditing process — the instrumentality helps you place the contented that needs to beryllium updated, redeeming you the clip and effort of analyzing each portion of contented individually.

Final Thoughts 

Now that you person the blog penning tips and tools astatine your disposal, you tin person imaginable customers with your caller articles.

Remember to absorption connected delivering existent worth for the reader, not conscionable ranking for immoderate keywords. Ultimately, however users interact with your contented and however utile it is to them volition find whether Google volition fertile your nonfiction precocious and for however long.

To person each this accusation summarized into 1 concise form, download our useful Blog Writing Checklist below.